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Découvrir l'UX Writing, et retour d'expérience chez AXA - Septembre 2018

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Meetup organisé par Monsieur Guiz en septembre 2018

Pour en savoir un peu plus sur l'UX Writing https://blog.monsieurguiz.fr/quest-ce-que-lux-writing/

Quel est le rôle de l'UX Writer, son profil, quelle place dans une organisation ?

Published in: Design
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Découvrir l'UX Writing, et retour d'expérience chez AXA - Septembre 2018

  1. 1. MEETUP UX WRITING. Le contenu au service de votre expérience utilisateur ! 26 septembre 2018
  2. 2. HELLO :)
  3. 3. CÉCILE PLEUX. RESPONSABLE CONTENT FACTORY AXA
  4. 4. CHRISTOPHE MEAR. UX WRITER
  5. 5. GUILLAUME MORIN. CEO - FORMATEUR - AGILISTE
  6. 6. LES CYCLES DU PRODUCT MANAGEMENT
  7. 7. QUI ÊTES-VOUS ? Menti.com 91 60 81
  8. 8. Vous avez dit UX Writing ?
  9. 9. SUJET TRÈS LONG LES POUR ET LES CONTRE. Les pour Les contres Lorem ipsum dolor sit amet, consectetur adipiscing elit. Lorem ipsum dolor sit amet, consectetur adipiscing elit. Lorem ipsum dolor sit amet, consectetur adipiscing elit. Lorem ipsum dolor sit amet, consectetur adipiscing elit. Help to shape product experience by crafting copy that helps user to complete a task at hand. Définition de Google
  10. 10. MEETUP UX WRITING UX RECHERCHE DESIGN STRATÉGIE DE CONTENU UX WRITING LA PLACE DE L’UX WRITING DANS L’UX SELON GOOGLE.
  11. 11. SUJET TRÈS LONG CE SUR QUOI ON PLANCHE ? NOTIFICATION MESSAGE D’ERREUR MESSAGE DE CONFIRMATION PAGE D’ERREUR NAVIGATION CTA FORMULAIRE LABEL PLACEHOLDER MENU LIENS APP TOUR BULLE D’AIDE CHATBOT ESPACE CLIENT TUNNEL D’ACHAT
  12. 12. MEETUP UX WRITING LE PROFIL DE L’UX WRITER. UX WRITER ● Un (bon) rédacteur avant tout ● UX et le travail en équipe ● Une vision marketing / SEO ● De l’empathie ● De l’écoute et de la curiosité ● Des convictions et de la pédagogie
  13. 13. MEETUP UX WRITING AU SERVICE DU COLLECTIF. UX DESIGNER UX WRITER UX COMBO = UX POWA !
  14. 14. MEETUP UX WRITING À QUEL MOMENT INTERVIENT-IL ? EN FIN DE PROJET EN MILIEU DE PROJET EN DÉBUT DE PROJET
  15. 15. SUJET TRÈS LONG LES POUR ET LES CONTRE. Les pour Les contres Lorem ipsum dolor sit amet, consectetur adipiscing elit. Lorem ipsum dolor sit amet, consectetur adipiscing elit. Lorem ipsum dolor sit amet, consectetur adipiscing elit. Lorem ipsum dolor sit amet, consectetur adipiscing elit. Nous ne sommes pas des pansements rédactionnels. Cécile Pleux
  16. 16. UX WRITER EXPRESSION DE BESOIN ANALYSE (UX WRITER) ANALYSE (UX DESIGNER) CO-CONSTRUCTION WORKSHOP & ÉCHANGE UX COMBO UX WRITER UX DESIGNER CONCEPTION WIREFRAME AVEC DU “VRAI” TEXTE (MICRO-CONTENUS) Amélioration continue PRODUCTION MAQUETTES TEXTE DÉFINITIFS DÉVELOPPEMENT ÉVALUATION TEST A/B ANALYSE KPIS FEEDBACKS
  17. 17. UX DESIGNER UX WRITER TONE OF VOICE SÉMANTIQUE STORYFRAMING STORYTELLING UTILISABILITÉ ACCESSIBILITÉ EXPERIENCE MAP / USER JOURNEY WIREFRAME BESOINS UTILISATEURS QUELLES MÉTHODES ?
  18. 18. Comment produire un contenu de qualité ?
  19. 19. MEETUP UX WRITING FAISONS PREUVE D’EMPATHIE.
  20. 20. CLAIR, CONCIS ET ACCESSIBLE. SOYONS UTILES, ORIENTONS, GUIDONS. UN EXEMPLE. UN EXEMPLE ?
  21. 21. MEETUP UX WRITING LAISSONS LA PERSONNALITÉ DE LA MARQUE S’EXPRIMER.
  22. 22. SUJET TRÈS LONG LES POUR ET LES CONTRE. Les pour Les contres Lorem ipsum dolor sit amet, consectetur adipiscing elit. Lorem ipsum dolor sit amet, consectetur adipiscing elit. Lorem ipsum dolor sit amet, consectetur adipiscing elit. Lorem ipsum dolor sit amet, consectetur adipiscing elit. strong UX Writing helps users successfully complete actions. Kinneret Yifrah
  23. 23. MEETUP UX WRITING QUEL BÉNÉFICE POUR L’UTILISATEUR ? 1 2 3 Plus de motivation 4 Plus d’implication émotionnelle Un environnement rassurant Un parcours plus clair Plus d’utilisateurs qui vont au bout de leur actions Plus d’activité de la part des utilisateurs
  24. 24. MEETUP UX WRITING QUEL ROI POUR VOUS ? Plus d’attractivité pour votre marque Plus de confiance dans votre produit Plus de businessPlus d’engagement
  25. 25. Chez AXA, cela donne quoi l’UX Writing ?
  26. 26. CONVERGENCE. La “refonte” du site AXA.fr
  27. 27. CHATBOT. Un agent conversationnel au service de de la relation client
  28. 28. PAGES D’ERREUR. L’optimisation des pages d’erreurs
  29. 29. ESPACE CLIENT. La création de nouvelles fonctionnalités pour les clients
  30. 30. Deux exemples côté Monsieur Guiz.
  31. 31. FORMULAIRE D’OUVERTURE DE COMPTE BANCAIRE.
  32. 32. LE AIRBNB DU LOISIR.
  33. 33. À vos questions !
  34. 34. DU FEEDBACK ? LE ROTI ! Menti.com 24 96 35
  35. 35. MEETUP UX WRITING UN PEU DE LECTURE. ● Qu’est ce que l’UX Writing, Monsieur Guiz https://blog.monsieurguiz.fr/quest-ce-que-lux-writing/ ● UX Writing vs Copywriting, Laurah Mwirichia, https://blog.prototypr.io/ux-writing-vs-copywriting-558c98c4809c ● UX Writing: How to do it like Google with this powerful checklist, Guy Ligertwood, https://uxplanet.org/ux-writing-how-to-do-it-like-google-with-this-powerful-c hecklist-e263cc37f5f1 ● UX Project Checklist, https://uxchecklist.github.io/ ● How to make UX writing a thing in your org, Andy Healey, https://uxdesign.cc/how-to-make-ux-writing-a-thing-in-your-org-2b802576 b702 ● UX Writing (sketch), Krisztina Szerovay, https://uxknowledgebase.com/ux-writing-part-1-411e99a19231 (part 1) ● UX Writing (sketch), Krisztina Szerovay, https://uxknowledgebase.com/ux-writing-part-2-d89e481dd11b (part 2) ● Material Design, https://material.io/ ● What is UX Writing, Kristina Bjoran, http://www.uxbooth.com/articles/what-is-ux-writing/ ● The ROI of UX writing, Kinneret Yifrah, https://blog.prototypr.io/the-roi-of-ux-writing-ae69b4029ec2
  36. 36. MEETUP UX WRITING NOTRE BLOG.
  37. 37. Merci :)

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