Entrepreneur Executive Briefing | product launch


Published on

On October 19, 2010 the first Entrepreneur Executive Briefing: Network, Plan & Take Action was held in Orange County, California to bring together successful entrepreneurs to connect in an intimate setting. This is one of six presentations from the event. Visit www.entreseries.com for more information.

Published in: Business
1 Like
  • Be the first to comment

No Downloads
Total views
On SlideShare
From Embeds
Number of Embeds
Embeds 0
No embeds

No notes for slide

Entrepreneur Executive Briefing | product launch

  1. 1. Entrepreneur Executive Briefing<br />Post-Event Presentations<br />“Product Launch: From Idea to Market”<br />www.entreseries.com<br />Sponsored by guidedbusinessplan.com and officeleverage.com<br />
  2. 2. On October 19, 2010, entrepreneur-education firm Guided Business Plan hosted and sponsored a new program, Entre Series, to encourage the entrepreneurial community to create action plans in the areas of product launch, corporate procurement and export financing. Attendees participated in six 30-minute seminars filled with resources to help propel their company forward. The first Entrepreneur Executive Briefing: Network, Plan & Take Action was held in Orange County, California.<br />Entrepreneur Executive BriefingProgram Note<br />
  3. 3. Melanie Rae opened the program by discussing strategic planning. She is the author of GUIDED Business Plan™, a book to simplify the process of creating business plans.<br />James Santino of the renowned Largest Mixer® Events discussed marketing strategies to attract a crowd to an event. <br />Irving Katz, Family Business Coach and author of Family Business Secrets: How to Keep Your Business Thriving from Generation to Generation, spoke about self-publishing and planning for business transitions. <br />Since the age of 18, Michael Hexter, president of Hex Corp, has introduced numerous products to the marketplaceand owns production facilities in China and Los Angeles.<br />Jeff Uter has managed over $2 billion in contracts during his 30-year career. He provided tips to segment and target the corporate buyer. <br />AkaryBusto, Assistant Vice President of HSBC Bank anchored the program. She is an export financing guru who spoke about current federal legislation to encourage entrepreneurs to expand their export business.<br />Presenters<br />
  4. 4. Entrepreneur Executive Briefing<br />Network, Plan & Take Action<br />October 19, 2010 | 3:00 pm – 8:00 pm | Doubletree Hotel | Orange, CA<br />Sponsored by Guided Business Plan & Office Leverage<br />
  5. 5. Agenda<br />Create a Strategic Plan in 6 Steps<br />How to Attract a Crowd to Your Event<br />How to Develop a Succession Plan<br />Sales Motivation | Know What To Say & When To Say It<br />From Idea to Concept to Market<br />Pitching Your Goods & Services to a Corporation<br />Trouble Finding Customers Locally? Sell Globally!<br />
  6. 6. Mike Hexter<br />HexCorp, Inc.<br />From Idea to Concept to Market: A Checklist to Bring Your Invention to the Masses<br />Entrepreneur Executive Briefing<br />
  7. 7. Why I’m Presenting…<br />… launched first product at 18 and own a manufacturing factory in china<br />
  8. 8. Other Relevant Experience<br />HexCorp Inc.<br />|Owner and CEO<br />Product development, manufacturing, consumer marketing, multimedia design and business management<br />Our system typically results in both cost containment and greatly reduced overhead<br />
  9. 9. objective<br />Do you have an idea for a product or invention? Where do you go from there?<br />Do you go to an invention assessment firm that promises to sell your idea?<br />Do you go to a professional firm to handle the production of your product?<br />
  10. 10. Your Action Item<br />Create a checklist to launch a product<br />
  11. 11. Selling the Idea<br />Establish the ability to market the idea to a particular target audience<br />Demonstrate that the target audience will understand the need for your product (Is it novel? Innovative? Usable?)<br />Initial Sourcing and Quote<br />Producing the Idea<br />Manufacturability <br />Manageable start up costs<br />Checklist | Idea Validation(month 1)<br />
  12. 12. Prototyping<br />Concepting<br />Designing for Manufacturing<br />Checklist | Design & Engineering (month 1 -2 )<br />
  13. 13. Package Design, Logistics, and Logo Creation<br />Copy<br />Instruction Manual<br />Checklist | Packaging<br />
  14. 14. Sourcing Materials<br />Production Facility Management<br />Quality Control<br />Import<br />Checklist | Manufacturing & Production<br />
  15. 15. Marketing Material Development<br />Logo design and identity packages (letterhead, business cards, etc)<br />Website<br />Signage<br />Print and online advertisements <br /> Launch<br />Information dissemination<br />Tradeshows<br />Relationship development<br />Ecommerce set up<br />Checklist | Marketing & Launch<br />
  16. 16. Checklist | Ongoing Business management<br />Sales Reporting<br />Web Maintenance<br />Tracking<br />Drop Shipping<br />Customer Service<br />
  17. 17. Most Important Message<br />Conceptualize the outcome and document the steps to accomplish it<br />
  18. 18. One Audience Question<br />More Info:<br />Mike Hexter<br />HexCorp.com<br />
  19. 19. www.EntreSeries.com<br />View more presentations on our YouTube channel: GuidedBusinessPlan<br />GuidedBizPlan<br />Guided Business Plan<br />BizExpressPlan<br />