Social media and google tools

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Social media and google tools

  1. 1. Social Media and Google Tools<br />Simplify, Optimize, Mobilize<br />@DAMIENSS<br />Damien Steiner Smith<br />-Social Media Nerd<br />Guerrilla Social Media<br />
  2. 2. Plan of Attack<br />Social Media Space Time Continuum<br />Making Social Media time well spent<br />Time Management Tools<br />Free Power of Time Saving Google <br />Geo Social Networking<br />Mobile Devices<br />
  3. 3. Communicatopia<br />
  4. 4. The Social Media Vortex<br />Easy to stay connected<br />Lots of Distractions<br />Fun….<br />
  5. 5. Lost in the Sauce<br />
  6. 6. Evaluate Your Comfort Zone<br />Make a List of the Most Useful Sites<br />Useful is Relative<br />Tackle your profiles one at a time<br />Avoid Peer Pressure<br />Everyone ISN’T doing it<br />Factor Return on Investment (ROI)<br />
  7. 7. Have A Plan<br />Set a Time Limit and Stick to it!<br />Telling yourself you’re only going to be on Facebook 30 minutes isn’t a time limit<br />Set Attainable Goals for Growth and Return<br />Evaluate Your Goals Regularly<br />
  8. 8.
  9. 9. Simplify Your Life<br />
  10. 10. TWEETDECK<br />Monitors Facebook and Twitter<br />Monitor multiple accounts <br />from the same control panel<br />Categorize your Followers <br />Effectively into groups that <br />Can be monitored<br />Software that requires <br />download<br />
  11. 11. HOOTSUITE<br />Updates Facebook, Twitter, <br />Linkedin, AND Wordpress.com<br />Scheduled updates to all <br />social networks –tweets, FB <br />Updates, <br />Update Fan Pages<br />Friend and Follower <br />Categorization<br />No Downloading required<br />
  12. 12. Make Google Part of your DNA<br />
  13. 13.
  14. 14. Mailing List<br />Contact Management<br />Address Book Sync<br />USES<br />
  15. 15. GOOGLE CALENDAR<br />
  16. 16. Sync to Outlook<br />Sync to Phone<br />Keep Track of Multiple Calendars<br />Get Email and Phone Reminders<br />Easy to share via Email and between users<br />Calendar Application<br />
  17. 17.
  18. 18. Post Schedules<br />Manage and Monitor Checklists<br />Customer Log<br />Google Docs for Retail<br />
  19. 19. GOOGLE VOICE<br />
  20. 20. Voicemail to Text<br />Voicemail to Email<br />Manage multiple lines (answering service)<br />Convenience<br />
  21. 21.
  22. 22. Analytics<br />
  23. 23. Accessible understandable <br /><ul><li>Hits
  24. 24. Unique/Returning
  25. 25. PagesVisited
  26. 26. Time Spent</li></li></ul><li>GOOGLE ALERTS<br />
  27. 27. Know Your Online Reputation<br />
  28. 28. Google places<br />
  29. 29. World of Mouth<br />
  30. 30. WHY SOCIAL MEDIA?<br />
  31. 31.
  32. 32. GEO Tracking<br />Links to Facebook and Twitter Automatically<br />Earn Points, Badges, Mayorships<br />
  33. 33. What is a Mayor?<br />Most Vocal Customer<br />Why give a Mayor Discount?<br />The power of mayorship<br />
  34. 34. Motivate the Herd<br />
  35. 35. Offer an Awesome Coupon<br />Stipulation that there has to be a certain number of paid signups<br />People who want the Groupon tell, ask, BEG their friends to sign up!<br />Instant New Customers and Guaranteed Money<br />How it works<br />
  36. 36. visibility<br />
  37. 37. Social Bookmarking<br />SHARE<br />ORGANIZE<br />SEARCH<br />MANAGE<br />Capture SEO<br />More INBOUND Links<br />More Relevance<br />
  38. 38. Social Bookmarking with DIGG<br />Connect With Facebook<br />
  39. 39. Social Bookmarking with DIGG<br />Connect With Facebook<br />
  40. 40. Social Bookmarking with DIGG<br />Login<br />
  41. 41. Social Bookmarking with DIGG<br />Submit New<br />
  42. 42. Social Bookmarking with DIGG<br />Input URL<br />
  43. 43. Social Bookmarking with DIGG<br />CREATE SEO Friendly Title<br />
  44. 44. Social Bookmarking with DIGG<br />Fill in Description: More SEO<br />
  45. 45. Social Bookmarking with DIGG<br />Choose Image<br />
  46. 46. Select Topic category<br />
  47. 47. Preview<br />
  48. 48. Social Bookmarking with DIGG<br />Submit Story<br />
  49. 49. Digg frequently<br />
  50. 50. Digg frequently<br />
  51. 51. Get Smart<br />Finding the Smart Phone that fits You<br />
  52. 52. The Mission<br />Smart Phone Basics<br />Blackberry<br />iPhone<br />Android<br />Pros<br />Cons<br />
  53. 53. iPhone - Pros<br />“There’s an app for that!” – Really!<br />Most apps a free or very cheap.<br />Amazing support from Apple.<br />Very durable.<br />GPS built-in<br />Rumors – Heard, but not confirmed.<br />Tethering to laptop in June 2010?<br />Camera to have a flash in June 2010<br />Use as REIN key in Dec 2010?<br />
  54. 54. iPhone - Cons<br />Exclusive to AT&T network<br />Can’t currently tether to laptop<br />Doesn’t currently have camera flash<br />Can’t organize apps into folders<br />
  55. 55. What is Android?<br />Linux Based Operating System<br />Java Based Software System<br />Open Source (no secrets)<br />Built to sync to Google<br />
  56. 56. Android Pros<br />Open Source<br />Anyone can access the source of an app’s creation<br />Syncs to all Google Apps, Outlook, and More<br />30,000 Apps<br />Multiple Phones to Choose From on all carriers<br />Potential QWERTY Keyboard<br />
  57. 57. Android Cons<br />Google account required to sync certain apps<br />Limited apps when compared to iPhone<br />Still working out software glitches<br />Some older phones do not have the ability to upgrade<br />
  58. 58. Android Examples<br />
  59. 59. Blackberry Pros<br />Extremely Secure (Fort Knox of Phones)<br />Blackberry Messenger (Message BB users)<br />
  60. 60. Blackberry Cons<br />Little to No Apps<br />Small Buttons<br />Inferior Operating System<br />Projected to be obsolete in the coming years due to lack of apps. <br />
  61. 61. Teamwork<br />Parting Suggestions<br />
  62. 62. Signage<br />Parting Suggestions<br />
  63. 63. Kiosks<br />Parting Suggestions<br />
  64. 64. QUESTIONOPIA<br />Presented By: <br /> Damien Steiner Smith<br />GUERRILLA SOCIAL MEDIA<br />

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