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Facebook revisited for retail

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Facebook and Twitter basics geared toward retail businesses.

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Facebook revisited for retail

  1. 1. Damien Steiner Smith<br />Social Media Sensei<br />Guerrilla Social Media<br />RETAIL EDITION<br />
  2. 2. WIFI LOGIN<br />HOST: TRAINING<br />PASSWORD: Retail Alliance Buy Local<br />
  3. 3. Guerrilla Who?<br />US Navy<br />Legal Insurance Sales<br />Founder Guerrilla Social Media<br />Co-Organizer Social Media @ the Beach<br />Co-Founder Social Media Club Virginia Beach<br />
  4. 4. Web Results<br />
  5. 5. Search Results<br />
  6. 6. SEO for free<br />
  7. 7. Build online relationships<br />
  8. 8.
  9. 9. Expand your brand through<br />Word of Mouth<br />
  10. 10.
  11. 11. Sphere of Influence Marketing<br />YOU<br />Competition<br />Industry Pros<br />Non-Industry Connections<br />
  12. 12. What is Facebook?<br />Personal Social Network<br />Share Your Life<br />Family<br />Friends<br />Hobbies<br />Business<br />
  13. 13. What is facebook for business?<br />
  14. 14. What Facebook is not for business<br />
  15. 15. Drive Website traffic<br />
  16. 16. Brand Awareness<br />
  17. 17. Get Real Feedback<br />
  18. 18. Engage your Customer Base<br />
  19. 19. Build a community<br />LONG TERM RELATIONSHIPS<br />
  20. 20. Expand Word of Mouth<br />
  21. 21. What is the wall?<br />PROFILE WALL<br />HOME//MAIN WALL<br />
  22. 22. HOME/MAIN WALL<br />The Crowded Room<br />News Feed<br />What’s going on with your network: Friends, Groups, Pages Etc. <br />Only you can see your Home Wall<br />
  23. 23.
  24. 24. Home takes you to <br />News Feed<br />
  25. 25.
  26. 26. What’s the difference?<br />
  27. 27. -Top News – <br />comments and likes<br />
  28. 28. Most recent<br />
  29. 29.
  30. 30. Friend Requests<br />
  31. 31. Incoming messages<br />
  32. 32. Notifications<br />
  33. 33. Seach facebook friends<br />
  34. 34. Auto find feature<br />
  35. 35. Profile wall is your personal space<br />Status updates show here<br />Friend Talley <br />Comments from Friends show here<br />You are in control<br />Anything posted on your wall can be deleted or removed by you. <br />
  36. 36. Profile takes you to <br />your profile<br />
  37. 37. Your profile wall<br />
  38. 38.
  39. 39. Account tab<br />Account Settings<br />Personal info and preferences<br />Privacy Settings<br />Account Privacy <br />Logout<br />
  40. 40. Privacy Settings<br />
  41. 41.
  42. 42. Filter by name or group<br />
  43. 43. Categorization Step 1<br />
  44. 44. Categorization step 2<br />
  45. 45. Categorization step 3<br />
  46. 46. Chat window Shortcut<br />
  47. 47. Chat<br />5/10/2010<br />47<br />Isprivate<br /><ul><li>Filter Instant Messenger
  48. 48. Who can see you online
  49. 49. Do you really want everyone to be able to access you?</li></li></ul><li>Chat<br />5/10/2010<br />48<br />Isprivate<br /><ul><li>More Ways to Filter Instant Messenger on Facebook
  50. 50. Filter access to your profile.
  51. 51. Filter friend access to profile specifics
  52. 52. To your info
  53. 53. To your pictures
  54. 54. Locate Strategic Alliances </li></li></ul><li>Chat<br />5/10/2010<br />49<br />Isprivate<br /><ul><li>Privacy Features
  55. 55. Filter access to your profile.
  56. 56. Filter friend access to profile specifics
  57. 57. To your info
  58. 58. To your pictures
  59. 59. Locate Strategic Alliances </li></li></ul><li>Facebook Posting Guidelines<br />
  60. 60. Facebook Strategy: what to post<br />The 80/20 rule is a flexible guide<br />POST WHAT YOU ARE COMFORTABLE POSTING<br />Post Success and Failure (to a degree)<br />People love to see success and are EXTREMELY supportive in down times! <br />
  61. 61. Update Your Status Daily<br />Your message to the world<br />If people don’t know what’s going on, how can they engage you?<br />
  62. 62. Business psychology<br />No one cares<br />
  63. 63. Personal psychology<br />Everyone cares<br />
  64. 64. This is your life<br />
  65. 65. Separating your business<br />
  66. 66. Comment On Friends’ Posts<br />People want acknowledgement<br />If you don’t have time to comment, use the like button<br />Mundane comments often draw extraordinary responses<br />
  67. 67. Facebook Strategy: what to post<br />Talk about the INSIDE of your Business<br />Small things make a Big Impact<br />Pictures of just about anything you think is cool or interesting<br />Sales, Specials<br />Post about your best customers and TAG them with permission<br />
  68. 68. Facebook Strategy: what NOT to post<br />GOSSIP<br />Negative things about others<br />Sensitive Information<br />Reposts of your specials<br />Anything You wouldn’t say in front of your momma… or the boss! HA!<br />
  69. 69. Facebook Don’ts<br />DO NOT SPAM<br />Overposting Business<br />Repeatedly Sharing Games and Applications with Non-Users<br />Friend Random People Without a Greeting or Value Added Proposition (Friend Farming)<br />Repeatedly send Fan Page Suggestions to Friends<br />
  70. 70. Use the tag feature Often!!!<br />Tag Your Friends<br />Tag Clients<br />Tag Potential Clients<br />Tag Fan Pages<br />Tag Events<br />
  71. 71. To Fan Page or Not to fan page?<br />Storefronts <br />Sales people and one or two person operations don’t need Fan Pages<br />Consider a page when you have at least a pool of 500 to pull from and or close to 5k friends<br />
  72. 72. What is a fan page<br />Page for Businesses organizations and popular people<br />A.K.A. Business Page<br />
  73. 73. Profiles have friends<br />
  74. 74. Fan Pages have fans<br />
  75. 75. Profiles can be private<br />
  76. 76. Discussions and reviews<br />Better Ways to engage<br />
  77. 77. Why fan page? –STATS!<br />
  78. 78. Fan Page benefits<br />Open to the public<br />Send Updates to all Fans<br />Tons of Analytics<br />Hits<br />New Fans<br />Removed Fans<br />Age and Gender Demographics! <br />
  79. 79. How to create a fan page<br />Facebook.com/pages<br />Create Page (top right)<br />Choose Category & Name Page<br />Add Info and pics<br />
  80. 80. Teamwork makes the dream work<br />Internal Strategy should be about working together, motivation and exposure<br />Everything your business puts out should be “Liked” Or Commented on by other users on your team<br />
  81. 81. Fan Page Musts<br />Every milestone or success should be showcased on the Fan Page<br />Every Customer Should be tagged<br />Every employee should be acknowledged for achievements<br />
  82. 82. Tweet what???<br />
  83. 83. Twitter Basics<br />Personal Social Network with STRONG Business Potential<br />Efficiency is King 140 Characters isn’t much<br />80/20 – ish Rule Still Applies but it depends on they type of Culture you want to develop<br />
  84. 84. Twitter Tips<br />Create and Organize Followers into Lists<br />Similar to Categorization on Facebook<br />Personalize your account<br />Custom Background<br />Custom Badge<br />Set Privacy Filters to Your Comfort Level <br />(protect your tweets)<br />ENGAGE OTHERS!<br />Use the @ (Mention) Feature more than anything!<br />
  85. 85. Customize your profile<br />
  86. 86. Twitter is about culture<br />PROFESSIONAL <br />CULTURE<br />PERSONAL <br />CULTURE<br />
  87. 87. Twitter Tips<br />@ = MENTION<br />@DAMIENSS<br />RT = RETWEET<br />RT @717REAL<br /># = HASHTAG<br />#HRVA<br />
  88. 88. Mentions<br />
  89. 89. Direct messages<br />
  90. 90. Retweets – by others<br />
  91. 91. Retweets – by you<br />
  92. 92. Retweets – your tweets retweeted<br />
  93. 93. Twitter Don’ts<br />DO NOT SPAM<br />Overposting Business<br />Connect Facebook to Twitter and Expect it to Run Itself<br />Don’t Friend Every Follower <br />Spammers<br />Bots<br />Scammers<br />Adult Entertainers<br />
  94. 94. Funnel Your Sphere<br /><ul><li>Encourage Website and Blog Visitors to Get Social
  95. 95. Encourage Social Network friends and followers to give you feedback on content
  96. 96. Ask Close Friends to Share with their networks</li></li></ul><li>Questions?<br />DAMIEN STEINER SMITH<br />GUERRILLA SOCIAL MEDIA<br />757-748-6856<br />Damien.smith@guerrillasocialmedia.com<br />www.guerrillasocialmedia.com<br />

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