An introduction to
                   Search Engine Optimisation

                . . . and 5 things you can do.




Edwar...
Who are Guava ?




Over ten years market leading
 search engine marketing
 experience

Global capacity


218 staff (65 in...
Accreditations

Guava are a Google Adwords Qualified Company

Guava are Google Enterprise Partners

Guava are Google Analy...
- What are search engines, why are they
  important?
- What search engines do people use?
- How do people use search engin...
What are search engines, why
                    are they important?




Edward Cowell – Search Engine Optimisation (SEO) ...
The School of Information Management and Systems
  at the University of California-Berkeley calculates

…Five exabytes of ...
Edward Cowell – Search Engine Optimisation (SEO) Director. Guava.co.uk   Copyright Guava UK Ltd · All material 7 confident...
Yahoo! = 20 billion items in 2005

over 19.2 billion web documents
                        1.6 billion images
over 50 mill...
Google = 50,000,000,000 items?

      and growing

     and we all expect instantaneous
     results ☺




Edward Cowell –...
73%
               New website visitors which come from a search engine.

                                         (Forres...
What search engines do
                             people use?




Edward Cowell – Search Engine Optimisation (SEO) Direc...
They did use all of these:




Edward Cowell – Search Engine Optimisation (SEO) Director. Guava.co.uk   Copyright Guava UK...
But now they mostly use:




Edward Cowell – Search Engine Optimisation (SEO) Director. Guava.co.uk   Copyright Guava UK L...
Hitwise.co.uk

Edward Cowell – Search Engine Optimisation (SEO) Director. Guava.co.uk   Copyright Guava UK Ltd · All mater...
“People always make the
assumption that we're done with
search. That's very far from the
case. We're probably only 5 per
c...
Cue scary music & dim lights




                 Google's mission is to organize
                  the world's informatio...
How do people use
                               search engines?




Edward Cowell – Search Engine Optimisation (SEO) Dire...
Search experiences



Research/Info                                    (Google, Yahoo, MSN Live)
Commercial               ...
Edward Cowell – Search Engine Optimisation (SEO) Director. Guava.co.uk   Copyright Guava UK Ltd · All material is confiden...
Edward Cowell – Search Engine Optimisation (SEO) Director. Guava.co.uk   Copyright Guava UK Ltd · All material is confiden...
Edward Cowell – Search Engine Optimisation (SEO) Director. Guava.co.uk   Copyright Guava UK Ltd · All material is confiden...
Edward Cowell – Search Engine Optimisation (SEO) Director. Guava.co.uk   Copyright Guava UK Ltd · All material is confiden...
Edward Cowell – Search Engine Optimisation (SEO) Director. Guava.co.uk   Copyright Guava UK Ltd · All material is confiden...
Edward Cowell – Search Engine Optimisation (SEO) Director. Guava.co.uk   Copyright Guava UK Ltd · All material is confiden...
What is
                  search engine optimisation?




Edward Cowell – Search Engine Optimisation (SEO) Director. Guava...
“Search engine optimization (SEO) is a set of
   methodologies aimed at improving the visibility of
   a website in search...
Search engine optimisation is not
  considered bad by Google…

           …but some search engine
    optimisation techniq...
What is
                     pay-per-click advertising?




Edward Cowell – Search Engine Optimisation (SEO) Director. Gua...
Pay per click (PPC) is an advertising
 model…where advertisers only pay when a
 user actually clicks on an advert to visit...
Pay per click advertising is how Google
 makes its money

It pays for the services provided by Google
   for free that we ...
Pay Per Click Adverts




                                                                          Organic




Edward Cow...
What can you do?



1) Understand that search engine
   optimisation (SEO) is not a magic wand
   that can be easily waved...
Most common mistakes

URL’s
• Unavailability/broken links
• Complexity
• Inconsistency



Edward Cowell – Search Engine Op...
Unavailability


Can my pages get into a search engine?
 Getting into search engines ‘indexed’

•     Form based navigatio...
Form based navigation



<form action="browse.php" method="get">
<input name="interest" type="text">
<select name="topic">...
Complexity



yourwebsite.com?sessid=8989adh98ah89hd98ahkNLK




Edward Cowell – Search Engine Optimisation (SEO) Director...
yourwebsite.com?var1=value1& var2=value2& var3=value3&
    var4=value4&var5=value5




Edward Cowell – Search Engine Optim...
Inconsistency




         www.domain.com/path1




          www.domain.com/path2



                        301 redirect...
Edward Cowell – Search Engine Optimisation (SEO) Director. Guava.co.uk   Copyright Guava UK Ltd · All material is confiden...
Edward Cowell – Search Engine Optimisation (SEO) Director. Guava.co.uk   Copyright Guava UK Ltd · All material is confiden...
What can you do?



2) Make use of freely available tools to
   help you understand how search
   engines view your websit...
Edward Cowell – Search Engine Optimisation (SEO) Director. Guava.co.uk   Copyright Guava UK Ltd · All material is confiden...
www.google.com/webmasters




Edward Cowell – Search Engine Optimisation (SEO) Director. Guava.co.uk   Copyright Guava UK ...
What can you do?



3) Describe your content clearly, and at
   the same time align it with what
   internet users are sea...
http://trends.google.com/trends

Edward Cowell – Search Engine Optimisation (SEO) Director. Guava.co.uk   Copyright Guava ...
Can my pages perform better in a search engine?


•     Title
•     Description
•     Content
•     Images




 Edward Cow...
Title



 <title> is the key display element of your
   'listing‘ in news and web results.

 It is credited with a high-ra...
Title




                                                     <title>Lipsum Lorem Ipsum</title>




Edward Cowell – Searc...
Title



Google shows maximum 72 characters including
 spaces

Titles should be descriptive and unique

Currently, the Goo...
Edward Cowell – Search Engine Optimisation (SEO) Director. Guava.co.uk   Copyright Guava UK Ltd · All material is confiden...
Edward Cowell – Search Engine Optimisation (SEO) Director. Guava.co.uk   Copyright Guava UK Ltd · All material is confiden...
Description




Depending on what someone had actually searched for,
Google may use the description or select text from wi...
Headings



Headings – H1/H2

The main heading for each page should
 aim to include the target keyphrase(s),
 be clear and...
Images



Images

An image is worth a thousand words


                                       but not in Google




Edward...
Images



Some websites get a lot of traffic from Google
  Image Search.

The alt tag can be applied to an image - its mai...
What can you do?



4) Encourage users to link to your content,
   and implement features that help gain
   links.




Edw...
Measurement of links as a vote
revolutionised search engine technology
(PageRank)

Influences good rankings on most search...
Links from Internal and External Pages




Edward Cowell – Search Engine Optimisation (SEO) Director. Guava.co.uk   Copyri...
What can you do?



Use social media to increase brand
   awareness, gain traffic and support
   your SEO.




Edward Cowe...
Edward Cowell – Search Engine Optimisation (SEO) Director. Guava.co.uk   Copyright Guava UK Ltd · All material is confiden...
Online retailers received more traffic from Social
  networks than webmail services in December
  2008.




Edward Cowell ...
•   Social Networking
•   Social Bookmarking
•   RSS
•   Micro Blogging
•   Forums

• Usenet (1979)
• Internet Relay Chat ...
Social Networking



These sites are not so helpful for SEO and
 are more used for their immense traffic
 potential

They ...
Social Bookmarking



Social Bookmarking

Saving, sharing and sometimes voting on
 things you find interesting.




Edward...
Edward Cowell – Search Engine Optimisation (SEO) Director. Guava.co.uk   Copyright Guava UK Ltd · All material is confiden...
Social Bookmarking



Make sure your content is getting
 bookmarked, your competitors is!!!




Edward Cowell – Search Eng...
What can you do?



5) Manage change. Consider processes
   and tools to provide an approach for
   managing increasingly ...
Website updates and migrations



•   Site migration best practice (domains, hosting etc)
•   Auditing indexed and public ...
Summary


1. Understand that search engine optimisation (SEO) is
   not a magic wand - build it into your processes.

2. U...
www.guava.co.uk
Edward Cowell – Search Engine Optimisation (SEO) Director. Guava.co.uk   Copyright Guava UK Ltd · All mate...
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Guava Percussion CMS SEO

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Teddie Cowell, Search Director at Guava presents how to effectively ensure your webiste is optimised for search engines using the Percussion Content Management System (CMS).

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Guava Percussion CMS SEO

  1. 1. An introduction to Search Engine Optimisation . . . and 5 things you can do. Edward Cowell – Search Engine Optimisation (SEO) Director. Guava.co.uk Copyright Guava UK Ltd · All material 1 confidential is
  2. 2. Who are Guava ? Over ten years market leading search engine marketing experience Global capacity 218 staff (65 in UK) Edward Cowell – Search Engine Optimisation (SEO) Director. Guava.co.uk Copyright Guava UK Ltd · All material 2 confidential is
  3. 3. Accreditations Guava are a Google Adwords Qualified Company Guava are Google Enterprise Partners Guava are Google Analytics Partners Guava are Omniture Partners Guava are members of: – Internet Advertising Bureau (IAB) (Search Council) – SEMPO (UK working group) – e-consultancy Edward Cowell – Search Engine Optimisation (SEO) Director. Guava.co.uk Copyright Guava UK Ltd · All material 3 confidential is
  4. 4. - What are search engines, why are they important? - What search engines do people use? - How do people use search engines? - What is search engine optimisation? - What is pay-per-click advertising? - 5 things you can do… Edward Cowell – Search Engine Optimisation (SEO) Director. Guava.co.uk Copyright Guava UK Ltd · All material 4 confidential is
  5. 5. What are search engines, why are they important? Edward Cowell – Search Engine Optimisation (SEO) Director. Guava.co.uk Copyright Guava UK Ltd · All material 5 confidential is
  6. 6. The School of Information Management and Systems at the University of California-Berkeley calculates …Five exabytes of new information - roughly five billion gigabytes - was created in 2002 alone. Five exabytes is like half a million libraries as big as the Library of Congress print collections. Almost 800 MB of recorded information is produced per person, per year: if stored on paper, that would take up about ten metres (30 feet) of books. http://www.sims.berkeley.edu/research/projects/how-much-info-2003 Edward Cowell – Search Engine Optimisation (SEO) Director. Guava.co.uk Copyright Guava UK Ltd · All material 6 confidential is
  7. 7. Edward Cowell – Search Engine Optimisation (SEO) Director. Guava.co.uk Copyright Guava UK Ltd · All material 7 confidential is
  8. 8. Yahoo! = 20 billion items in 2005 over 19.2 billion web documents 1.6 billion images over 50 million audio and video files Source: 2005 http://www.ysearchblog.com/archives/000172.html Edward Cowell – Search Engine Optimisation (SEO) Director. Guava.co.uk Copyright Guava UK Ltd · All material 8 confidential is
  9. 9. Google = 50,000,000,000 items? and growing and we all expect instantaneous results ☺ Edward Cowell – Search Engine Optimisation (SEO) Director. Guava.co.uk Copyright Guava UK Ltd · All material 9 confidential is
  10. 10. 73% New website visitors which come from a search engine. (Forrester) Edward Cowell – Search Engine Optimisation (SEO) Director. Guava.co.uk Copyright Guava UK Ltd · All material is confidential 10
  11. 11. What search engines do people use? Edward Cowell – Search Engine Optimisation (SEO) Director. Guava.co.uk Copyright Guava UK Ltd · All material is confidential 11
  12. 12. They did use all of these: Edward Cowell – Search Engine Optimisation (SEO) Director. Guava.co.uk Copyright Guava UK Ltd · All material is confidential 12
  13. 13. But now they mostly use: Edward Cowell – Search Engine Optimisation (SEO) Director. Guava.co.uk Copyright Guava UK Ltd · All material is confidential 13
  14. 14. Hitwise.co.uk Edward Cowell – Search Engine Optimisation (SEO) Director. Guava.co.uk Copyright Guava UK Ltd · All material is confidential 14
  15. 15. “People always make the assumption that we're done with search. That's very far from the case. We're probably only 5 per cent of the way there. We want to create the ultimate search engine that can understand anything ... some people could call that artificial intelligence.” Larry Page, Google Edward Cowell – Search Engine Optimisation (SEO) Director. Guava.co.uk Copyright Guava UK Ltd · All material is confidential 15
  16. 16. Cue scary music & dim lights Google's mission is to organize the world's information and make it universally accessible and useful. Edward Cowell – Search Engine Optimisation (SEO) Director. Guava.co.uk Copyright Guava UK Ltd · All material is confidential 16
  17. 17. How do people use search engines? Edward Cowell – Search Engine Optimisation (SEO) Director. Guava.co.uk Copyright Guava UK Ltd · All material is confidential 17
  18. 18. Search experiences Research/Info (Google, Yahoo, MSN Live) Commercial (Ebay, Amazon, Rightmove) News (Google News, Technorati, Digg) Entertainment (YouTube, IMDB, Pirate Bay) Edward Cowell – Search Engine Optimisation (SEO) Director. Guava.co.uk Copyright Guava UK Ltd · All material is confidential 18
  19. 19. Edward Cowell – Search Engine Optimisation (SEO) Director. Guava.co.uk Copyright Guava UK Ltd · All material is confidential 19
  20. 20. Edward Cowell – Search Engine Optimisation (SEO) Director. Guava.co.uk Copyright Guava UK Ltd · All material is confidential 20
  21. 21. Edward Cowell – Search Engine Optimisation (SEO) Director. Guava.co.uk Copyright Guava UK Ltd · All material is confidential 21
  22. 22. Edward Cowell – Search Engine Optimisation (SEO) Director. Guava.co.uk Copyright Guava UK Ltd · All material is confidential 22
  23. 23. Edward Cowell – Search Engine Optimisation (SEO) Director. Guava.co.uk Copyright Guava UK Ltd · All material is confidential 23
  24. 24. Edward Cowell – Search Engine Optimisation (SEO) Director. Guava.co.uk Copyright Guava UK Ltd · All material is confidential 24
  25. 25. What is search engine optimisation? Edward Cowell – Search Engine Optimisation (SEO) Director. Guava.co.uk Copyright Guava UK Ltd · All material is confidential 25
  26. 26. “Search engine optimization (SEO) is a set of methodologies aimed at improving the visibility of a website in search engine listings.” en.wikipedia.org/wiki/SEO Edward Cowell – Search Engine Optimisation (SEO) Director. Guava.co.uk Copyright Guava UK Ltd · All material is confidential 26
  27. 27. Search engine optimisation is not considered bad by Google… …but some search engine optimisation techniques are. http://www.google.com/support/webmasters/bin/answer.py?hl=en&answer=35291 Edward Cowell – Search Engine Optimisation (SEO) Director. Guava.co.uk Copyright Guava UK Ltd · All material is confidential 27
  28. 28. What is pay-per-click advertising? Edward Cowell – Search Engine Optimisation (SEO) Director. Guava.co.uk Copyright Guava UK Ltd · All material is confidential 28
  29. 29. Pay per click (PPC) is an advertising model…where advertisers only pay when a user actually clicks on an advert to visit the advertiser's website. http://en.wikipedia.org/wiki/Pay_per_click Edward Cowell – Search Engine Optimisation (SEO) Director. Guava.co.uk Copyright Guava UK Ltd · All material is confidential 29
  30. 30. Pay per click advertising is how Google makes its money It pays for the services provided by Google for free that we may sometimes take for granted Edward Cowell – Search Engine Optimisation (SEO) Director. Guava.co.uk Copyright Guava UK Ltd · All material is confidential 30
  31. 31. Pay Per Click Adverts Organic Edward Cowell – Search Engine Optimisation (SEO) Director. Guava.co.uk Copyright Guava UK Ltd · All material is confidential 31
  32. 32. What can you do? 1) Understand that search engine optimisation (SEO) is not a magic wand that can be easily waved after the website is launched. Consider SEO as a core part of your development process. Edward Cowell – Search Engine Optimisation (SEO) Director. Guava.co.uk Copyright Guava UK Ltd · All material is confidential 32
  33. 33. Most common mistakes URL’s • Unavailability/broken links • Complexity • Inconsistency Edward Cowell – Search Engine Optimisation (SEO) Director. Guava.co.uk Copyright Guava UK Ltd · All material is confidential 33
  34. 34. Unavailability Can my pages get into a search engine? Getting into search engines ‘indexed’ • Form based navigation • Frames • Flash • JavaScript Edward Cowell – Search Engine Optimisation (SEO) Director. Guava.co.uk Copyright Guava UK Ltd · All material is confidential 34
  35. 35. Form based navigation <form action="browse.php" method="get"> <input name="interest" type="text"> <select name="topic"> <option>option 1</option> <option>option 2</option> <option>option 3</option> </select> </form> Edward Cowell – Search Engine Optimisation (SEO) Director. Guava.co.uk Copyright Guava UK Ltd · All material is confidential 35
  36. 36. Complexity yourwebsite.com?sessid=8989adh98ah89hd98ahkNLK Edward Cowell – Search Engine Optimisation (SEO) Director. Guava.co.uk Copyright Guava UK Ltd · All material is confidential 36
  37. 37. yourwebsite.com?var1=value1& var2=value2& var3=value3& var4=value4&var5=value5 Edward Cowell – Search Engine Optimisation (SEO) Director. Guava.co.uk Copyright Guava UK Ltd · All material is confidential 37
  38. 38. Inconsistency www.domain.com/path1 www.domain.com/path2 301 redirects, canonical tag Edward Cowell – Search Engine Optimisation (SEO) Director. Guava.co.uk Copyright Guava UK Ltd · All material is confidential 38
  39. 39. Edward Cowell – Search Engine Optimisation (SEO) Director. Guava.co.uk Copyright Guava UK Ltd · All material is confidential 39
  40. 40. Edward Cowell – Search Engine Optimisation (SEO) Director. Guava.co.uk Copyright Guava UK Ltd · All material is confidential 40
  41. 41. What can you do? 2) Make use of freely available tools to help you understand how search engines view your website Edward Cowell – Search Engine Optimisation (SEO) Director. Guava.co.uk Copyright Guava UK Ltd · All material is confidential 41
  42. 42. Edward Cowell – Search Engine Optimisation (SEO) Director. Guava.co.uk Copyright Guava UK Ltd · All material is confidential 42
  43. 43. www.google.com/webmasters Edward Cowell – Search Engine Optimisation (SEO) Director. Guava.co.uk Copyright Guava UK Ltd · All material is confidential 43
  44. 44. What can you do? 3) Describe your content clearly, and at the same time align it with what internet users are searching for. Edward Cowell – Search Engine Optimisation (SEO) Director. Guava.co.uk Copyright Guava UK Ltd · All material is confidential 44
  45. 45. http://trends.google.com/trends Edward Cowell – Search Engine Optimisation (SEO) Director. Guava.co.uk Copyright Guava UK Ltd · All material is confidential 45
  46. 46. Can my pages perform better in a search engine? • Title • Description • Content • Images Edward Cowell – Search Engine Optimisation (SEO) Director. Guava.co.uk Copyright Guava UK Ltd · All material is confidential 46
  47. 47. Title <title> is the key display element of your 'listing‘ in news and web results. It is credited with a high-ranking importance; yet also it needs to be descriptive and eye catching to ensure the potential visitor clicks on your listing within the search engines. Edward Cowell – Search Engine Optimisation (SEO) Director. Guava.co.uk Copyright Guava UK Ltd · All material is confidential 47
  48. 48. Title <title>Lipsum Lorem Ipsum</title> Edward Cowell – Search Engine Optimisation (SEO) Director. Guava.co.uk Copyright Guava UK Ltd · All material is confidential 48
  49. 49. Title Google shows maximum 72 characters including spaces Titles should be descriptive and unique Currently, the Google News crawler only visits each article URL once. If you make updates to the article after Google has crawled it, it won't be reflected on Google news Edward Cowell – Search Engine Optimisation (SEO) Director. Guava.co.uk Copyright Guava UK Ltd · All material is confidential 49
  50. 50. Edward Cowell – Search Engine Optimisation (SEO) Director. Guava.co.uk Copyright Guava UK Ltd · All material is confidential 50
  51. 51. Edward Cowell – Search Engine Optimisation (SEO) Director. Guava.co.uk Copyright Guava UK Ltd · All material is confidential 51
  52. 52. Description Depending on what someone had actually searched for, Google may use the description or select text from within the webpage itself to display in the snippet text. Edward Cowell – Search Engine Optimisation (SEO) Director. Guava.co.uk Copyright Guava UK Ltd · All material is confidential 52
  53. 53. Headings Headings – H1/H2 The main heading for each page should aim to include the target keyphrase(s), be clear and concise, and above all, useful to your readers. Edward Cowell – Search Engine Optimisation (SEO) Director. Guava.co.uk Copyright Guava UK Ltd · All material is confidential 53
  54. 54. Images Images An image is worth a thousand words but not in Google Edward Cowell – Search Engine Optimisation (SEO) Director. Guava.co.uk Copyright Guava UK Ltd · All material is confidential 54
  55. 55. Images Some websites get a lot of traffic from Google Image Search. The alt tag can be applied to an image - its main purpose is for user accessibility. Inserting appropriate target phrases in alt tags and image file names also improves the overall keyword density and helps search engines understand what the image is about. Edward Cowell – Search Engine Optimisation (SEO) Director. Guava.co.uk Copyright Guava UK Ltd · All material is confidential 55
  56. 56. What can you do? 4) Encourage users to link to your content, and implement features that help gain links. Edward Cowell – Search Engine Optimisation (SEO) Director. Guava.co.uk Copyright Guava UK Ltd · All material is confidential 56
  57. 57. Measurement of links as a vote revolutionised search engine technology (PageRank) Influences good rankings on most search engines <a href="/page.htm">I love you I you</a> Edward Cowell – Search Engine Optimisation (SEO) Director. Guava.co.uk Copyright Guava UK Ltd · All material is confidential 57
  58. 58. Links from Internal and External Pages Edward Cowell – Search Engine Optimisation (SEO) Director. Guava.co.uk Copyright Guava UK Ltd · All material is confidential 58
  59. 59. What can you do? Use social media to increase brand awareness, gain traffic and support your SEO. Edward Cowell – Search Engine Optimisation (SEO) Director. Guava.co.uk Copyright Guava UK Ltd · All material is confidential 59
  60. 60. Edward Cowell – Search Engine Optimisation (SEO) Director. Guava.co.uk Copyright Guava UK Ltd · All material is confidential 60
  61. 61. Online retailers received more traffic from Social networks than webmail services in December 2008. Edward Cowell – Search Engine Optimisation (SEO) Director. Guava.co.uk Copyright Guava UK Ltd · All material is confidential 61
  62. 62. • Social Networking • Social Bookmarking • RSS • Micro Blogging • Forums • Usenet (1979) • Internet Relay Chat (IRC) (1988) • Bulletin Boards (1970s) Edward Cowell – Search Engine Optimisation (SEO) Director. Guava.co.uk Copyright Guava UK Ltd · All material is confidential 62
  63. 63. Social Networking These sites are not so helpful for SEO and are more used for their immense traffic potential They are good for branding, communication, making connections and increasing a website's internet “footprint” Edward Cowell – Search Engine Optimisation (SEO) Director. Guava.co.uk Copyright Guava UK Ltd · All material is confidential 63
  64. 64. Social Bookmarking Social Bookmarking Saving, sharing and sometimes voting on things you find interesting. Edward Cowell – Search Engine Optimisation (SEO) Director. Guava.co.uk Copyright Guava UK Ltd · All material is confidential 64
  65. 65. Edward Cowell – Search Engine Optimisation (SEO) Director. Guava.co.uk Copyright Guava UK Ltd · All material is confidential 65
  66. 66. Social Bookmarking Make sure your content is getting bookmarked, your competitors is!!! Edward Cowell – Search Engine Optimisation (SEO) Director. Guava.co.uk Copyright Guava UK Ltd · All material is confidential 66
  67. 67. What can you do? 5) Manage change. Consider processes and tools to provide an approach for managing increasingly important website updates and migrations. Edward Cowell – Search Engine Optimisation (SEO) Director. Guava.co.uk Copyright Guava UK Ltd · All material is confidential 67
  68. 68. Website updates and migrations • Site migration best practice (domains, hosting etc) • Auditing indexed and public pages • Planning redirects and redirection rules • Testing redirections have been set up correctly • Error handling • Preventing / mitigating against near total loss of organic search traffic Edward Cowell – Search Engine Optimisation (SEO) Director. Guava.co.uk Copyright Guava UK Ltd · All material is confidential 68
  69. 69. Summary 1. Understand that search engine optimisation (SEO) is not a magic wand - build it into your processes. 2. Use freely available tools 3. Describe your content clearly - let your content market itself. 4. Encourage users to link to your content - it's a sign of relevance. 5. Manage change - consider the impact of website updates and migrations on where your traffic is coming from. Edward Cowell – Search Engine Optimisation (SEO) Director. Guava.co.uk Copyright Guava UK Ltd · All material is confidential 69
  70. 70. www.guava.co.uk Edward Cowell – Search Engine Optimisation (SEO) Director. Guava.co.uk Copyright Guava UK Ltd · All material is confidential 70

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