Leads, Marketing to a New List, and Being Hooked on Phonetics

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This presentation on Leads from business coach Nathaneal Mohr of www.guaranteedprofit.com, provides tips and advice around how to leverage your leads a little more effectively.

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Leads, Marketing to a New List, and Being Hooked on Phonetics

  1. 1. Leads, Marketing to New List and being hooked on phonetics<br />Leads, <br />Marketing to New List, <br />and Being Hooked on Phonetics<br />
  2. 2. Leads, Marketing to New List, and Being Hooked on Phonetics<br />We received an email the other day from one of our members at our small business marketing blog that wanted to leverage their leads a little more profitably.<br />They informed us that they run a floral and decor rental company in Maryland serving weddings and special events.  They also let us know that they had a two different list of leads.  <br />
  3. 3. Leads, Marketing to New List, and Being Hooked on Phonetics<br />The first lead list, is a list of brides that attended a bridal show.  The other leads where a result of advertising on a wedding website that brides register and visit.  <br />Both of these list of leads included their home address, email address and wedding date.<br />
  4. 4. Leads, Marketing to New List, and Being Hooked on Phonetics<br />Leads Tip #1 - Understanding the strengths each list have<br />In this specific lead list the most important information our Entrepreneur had beyond the contact information was the wedding date.<br />Whenever your marketing to a list, you want to create a deadline of some kind when ever you can.  Without some kind of deadline your marketing isn't holding half the power it can.  Because there is a huge percentage of your list that will procrastinate a purchase decision until its forgotten unless they feel they will lose out because of some kind of deadline.<br />
  5. 5. Leads, Marketing to New List, and Being Hooked on Phonetics<br />Leads Tip #2 - Getting the attention of Your List...long enough to entice them to buy<br />This specific lead list doesn't recognize or have any relationship with the Business Marketing.<br />Even when you have a lead list that would benefit from your product and services it still takes cutting through all the rest of the marketing noise.  <br />Here in this example we had the home address as well as the email address.<br />
  6. 6. Leads, Marketing to New List, and Being Hooked on Phonetics<br />Getting the attention of your list with direct mail.  <br />I personally have experienced a lot of success using dimensional mail.<br /> Dimensional mail is mailing anything to your prospects that stands out because it is more than a flat peace of mail.   We can get really creative here, so I want to stop myself from spending an hour talking about this today.<br />
  7. 7. Leads, Marketing to New List, and Being Hooked on Phonetics<br />B. Getting the attention of your list with email.   <br />I personally have had a lot of success with email leads providing a free offer, then using the content inside the free offer to outline my unique selling proposition along with a direct call to action with a deadline.  Think of this like a “mini” product launch.<br />
  8. 8. Leads, Marketing to New List, and Being Hooked on Phonetics<br />Bonus Leads Tip #3 - Increase your Number of Touches<br />Effectively Sequencing Direct Mail and email -  The more often you mail to your leads of course to a certain point, the higher your conversion will be.<br />

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