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Advertising With Video - Building Anticipation


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This "Advertising With Video" training from with business coach Nathaneal Mohr is for your small business marketing library.

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Advertising With Video - Building Anticipation

  1. 1. Advertising with VideoMarketing Tip for Building Anticipation<br />
  2. 2. Advertising with Video<br />If you are advertising with video, you want to consider frequency or the number of times you're going to be able to get your target market to view your message.<br />Our small business marketing experience shows 3 or more advertising videos to the same audience of prospects has a multiplication effect on  conversions.<br />Of course, the reasons for that include everything from creating more opportunity to answer objections, gain trust and convey the benefits of your products and services.<br />The actual percentage of conversions with a video ad campaign varies depending on the goals of our clients, assets available, present momentum in a market and characteristics of their target market.<br />
  3. 3. Advertising with Video<br />But each time we were able to get the prospects of our clients to watch a video, we got a significant increase in sales.<br />So the magic question becomes:  How do you get your prospects to watch more and more of your video advertising?<br />Before you answer, I want you to keep in mind that the world is evolving past interruption advertising with video.<br />Not to say that traditional commercials are going to completely go away (I mean newspapers are still out there), but I am just making an observation from my experience that the customer is king.  And it's only evolution that if the customer wants to and can get  rid of annoying, extra loud advertising while watching videos they will (think Tivo).<br />
  4. 4. Advertising with Video<br />So...  How do we get your potential customers to gladly enjoy several of your video ads?<br />Here is the bonus to this idea:  How do you create a list of people that are so enthusiastic about your video ads that they sign up to watch them.<br />Additionally, How do we do this correctly to the point where people who sign up for your video advertising campaigns are going to be pretty good customers.<br />The answer to Getting Your Video Advertising Message Watched Over and Over again.<br />
  5. 5. Advertising with Video<br />First we have to create a powerful sequence.(We are going to talk about exactly how to create a powerful video advertising sequence in a future video).<br />Then, we have to build anticipation for the next video ad.<br />One technique for building anticipation for the next ad is to drop what I like to call "Anticipation Seeds.“<br />I define an Anticipation seed as a side piece of information that provides a key benefit to your target market if they stay tuned for the next video.<br />
  6. 6. Advertising with Video<br />Example of Anticipations seeds would include:<br />Mentioning that in the next video you are going to include a topic your target market wants to learn aboutThis could include news, how-to topics, gossip, etc.<br />Playing a simple contest and letting your target market know that the winner will be announced in a up-and-coming video.The key to doing this well is that whatever it is you are giving away should be something that would be interesting to your target market and whatever you give away qualifies them as someone interested in buying your products and services.<br />
  7. 7. Advertising with Video<br />Leaving the last scene of the video in mid transition and making that transition a very curious one.<br />On a project we are working on right now, we are having a character jump off a bridge into the water and one of the last scenes of one video ad, he steps up to jump off then we have a frame come over that says "to be continued."  Now that's a little extreme for most business but there are hundreds of simple ways to do something similar.<br />What are some ideas you could use to build anticipation to your prospects to watch your next video advertisement?<br />
  8. 8. Advertising with Video<br />