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“The Truth, the Whole Truth, and Nothing but the Truth: The Remarkable Candor of Webcam and Smartphone-Based Ethnographies” (Live Presentation - Part 3 of 3)


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Consumer research is riding the wave of mobile video to bring companies consumer-generated video that is fast, economical, insightful and stunningly valuable. Consumers in their own settings and on their own schedules have shown time and time again that the right combination of factors leads to unparalleled research into the “why” of consumer behavior.

Procter & Gamble’s Digital Insights Tools Leader Charlie Rader and Qualvu CEO John Williamson recently took attendees at the Technology-Driven Market Research Conference on a tour of the world of technology-driven market research. Join them…

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