The Hispanic Market: Why and how to invest in it

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The Hispanic Market: Why and how to invest in it

  1. 1. HISPANICINTERNET MARKETING
  2. 2. AGENDA• Opportunities• How to market to the HispanicOnline Market• Recommendations• Q & AHISPANIC INTERNET MARKETING
  3. 3. HISPANIC MARKET02040608010012019701980199020002010*2020*2030*2040*2050*CensusProjectionsHISPANIC POPULATION IN THE UNITED STATES: 1970 TO 2050Source: U.S. Census Bureau, 2006 American Community Survey
  4. 4. HISPANIC ONLINE MARKETHISPANIC INTERNET USERS 2007-2012
  5. 5. The Power of the Hispanic Consumer Online / A complimentary report from Scarborough Researchhttp://www.scarborough.com Release Year: 2008HISPANIC ONLINE MARKETA SOUGHT-AFTER DEMOGRAPHIC PROFILE0%10%20%30%40%50%60%70%80%90%Under 35 Household Income$50k+Employed 4 Year College Degreeor +Home OwnershipTotal Hispanics (18+)Hispanic Internet Users (18+)
  6. 6. WHAT EXPERTS ARE SAYINGHISPANIC ONLINE MARKET
  7. 7. OPPORTUNITIESHISPANIC FACT PACK 2009 : MEDIA USAGE
  8. 8. OPPORTUNITIESHISPANIC FACT PACK 2009: US HISPANIC ADVERTISING SPENDING
  9. 9. HISPANIC ONLINE MARKETUSEFUL RESOURCES• U.S. Hispanic Population: 2006www.census.gov• Social and Economic Characteristics of the HispanicPopulation: 2007www.census.gov• Hispanic Media Usagewww.emarketer.com• Hispanic Fact Pack 2009www.adage.com• The Power of the Hispanic Consumer Onlinewww.scarborough.com
  10. 10. OPPORTUNITIESSPANISH KEYWORDS TRENDS JAN 2007 – SEP 2008
  11. 11. OPPORTUNITIESCPC DIFFERENCE BETWEEN ENGLISH AND SPANISH
  12. 12. How to reach theHispanic OnlineMarket?MARKET TO HISPANICS ONLINE
  13. 13. • First, Second, Third Generation• Acculturated, Assimilated, Isolated• Language of preference• NationalitiesMARKET TO HISPANICS ONLINEUNDERSTAND THE COMPLEXITIES OF THE MARKET
  14. 14. CULTURAL COMPETENCY IS KEYMARKET TO HISPANICS ONLINE
  15. 15. HISPANIC INTERNET MARKETINGINLANET PROCESSStrategicHispanicMarketingHispanicMarketResearchKeywordResearchCompetitionResearchWeb site AuditDigitalMarketingMixSearch EngineMarketingSocial MediaMarketingEmailMarketingAnalytics &ConversionVisitorAnalysisCustomerBehaviorReputationManagement
  16. 16. MARKET RESEARCH, COMPETITIVE INTELLIGENCEHISPANIC INTERNET MARKETING
  17. 17. HISPANIC FACT PACK 2009HISPANIC INTERNET MARKETING
  18. 18. MARKET RESEARCH / COMPETITIVE INTELLIGENCEHISPANIC INTERNET MARKETING
  19. 19. SEARCH ENGINE MARKETINGHISPANIC INTERNET MARKETING
  20. 20. SEARCH ENGINE MARKETING TOOLSHISPANIC INTERNET MARKETING
  21. 21. SEARCH ENGINE MARKETING: WHAT TO AVOIDHISPANIC INTERNET MARKETING
  22. 22. SEARCH ENGINE MARKETING: WHAT TO AVOIDHISPANIC INTERNET MARKETING
  23. 23. SEARCH ENGINE MARKETING: WHAT TO AVOIDHISPANIC INTERNET MARKETING
  24. 24. SEARCH ENGINE MARKETING: WHAT TO AVOIDHISPANIC INTERNET MARKETING
  25. 25. • You cant manage what you cant measure.MEASURE THE IMPACT OF YOUR ONLINE STRATEGIESHISPANIC INTERNET MARKETING
  26. 26. Test, Test and TestResearch FirstStart Targeting the Hispanic MarketRECOMMENDATIONS
  27. 27. INLANET DIGITAL MARKETINGBASED IN NEW YORK, NYHispanic Internet MarketingAgencythat assists companies in connecting withU.S. Hispanic & Latin AmericanOnline Marketshttp://www.inlanet.comMarcelo R. Rodriguezmrodriguez@inlanet.com(877) 762-632 ext 803

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