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Smart ad server dpad2012

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Smart ad server dpad2012

  1. 1. 3 things aboutin 2011 MOBILE ADVERTISING
  2. 2. OS Share of Device TrafficSource: comScore Device Essentials, Dec-2011, U.S.
  3. 3. Mobile Rising Stars Ad UnitsNew Ad Formats for Brand Marketing Innovation Across Mobile Devices
  4. 4. Remnant inventorybecomes increasingly critical…Web Mobile Smart clients’ remnant >35% * 20% inventory recorded: sold unsold 65% >80% *Statistics over the jan. – july 2011 period*much more if excluding: backfills, ad networks, SSP ever integrated !
  5. 5. Mobile CPM prices:average EU vs average PL* banner 15€/CPM Html5 layer Not found Interstitial Not found Video layer Not found *average of top 5 portals in Poland, Romania, Bulgaria vs top 5 in France, UK, Germany
  6. 6. Mobile CPM prices:average EU vs average PL* banner 15€/CPM 11€/CPM Html5 layer Not found 14,6€/CPM Interstitial Not found 15€/CPM Video layer Not found 19€/CPM *average of top 5 portals in Poland, Romania, Bulgaria vs top 5 in France, UK, Germany
  7. 7. Mobile CPM prices:average EU vs average PL* banner 15€/CPM 11€/CPM Html5 layer Not found 14,6€/CPM Interstitial Not found 15€/CPM Video layer Not found 19€/CPM *average of top 5 portals in Poland, Romania, Bulgaria vs top 5 in France, UK, Germany
  8. 8. Mobile ad formats in PL – examples
  9. 9. Mobile ad formats in BG – examples
  10. 10. Mobile ad formats in BG – examples
  11. 11. Mobile ad formats in RO – examples
  12. 12. Mobile ad formats in RO – examples
  13. 13. Mobile ad formats UK,DE,FR
  14. 14. Mobile ad formats UK,DE,FR
  15. 15. Mobile ad formats UK,DE,FR
  16. 16. Mobile ad formats UK,DE,FR
  17. 17. CONCLUSIONS...
  18. 18. Conclusions...We sell mobile ads like desktop ‡
  19. 19. Conclusions...prices are not reasonable
  20. 20. Conclusions...media/sales houses are not planning mobile
  21. 21. Conclusions...there is no inventory in applications
  22. 22. 2012 12 years experience (among which 5 years in mobile)One platform for desktop and mobile for both 1st and 3rd party systems 1 st adserver in the world certified by IAB in mobile!
  23. 23. 1 N o adserver platform in Germany, France and Spain 30 Over rich media formats 4Updates times a year
  24. 24. Remnant inventorybecomes increasingly critical…Web Mobile Smart clients’ remnant >35% * 20% inventory recorded: sold unsold 65% >80% *Statistics over the jan. – july 2011 period*much more if excluding: backfills, ad networks, SSP ever integrated !
  25. 25. Save time, save resources,we have the connections you needPremiumsales houses Your Yield AdThird party bussiness opitimali- serving Reportingad networks objectives zationHouse ads
  26. 26. Adexchange, SSP, DSP, RTB?Ad request Ad
  27. 27. Jakub OLEKSYCountry Manager Poland & CEEM +48 500 185 605joleksy@smartadserver.comul. Wysłouchów 3a/2, Kraków, Polandwww.smartadserver.com Let’s talk!

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