Dell - 8dec2010


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  • Dell PowerEdge gives you confidence to do your job
  • We’ve come to realize that the only way to thrive in this new reality is to reinvent the way we approach technology by driving out all inefficiencies through delivering open, capable and affordable technology solutions. This means making a commitment to ensuring that technology works harder so we can help you operate more efficiently, more effectively and more strategically—so you can become an efficient enterprise. We all know that when budgets are constrained, companies don’t have the opportunity to innovate. The Efficient Enterprise focuses on finding that capacity and helping businesses take advantage of it. We’re committed to helping you reallocate a significant percentage of your IT budget toward strategic initiatives and growth rather than just day-to-day running costs (ie. Keeping the lights on). We believe partnering with you to drive down your running costs will enable you to unleash innovation inside of your enterprise. We’ve invested in this because we know togetheras collaborators we can ensure the growth we all need for the future.
  • Dell - 8dec2010

    1. 1. Enabling the Efficient Enterprise<br />Serban Zirnovan / Dell EM-EMEA<br />Datacenters & IT Management <br />Infrastructure<br />
    2. 2. The Status Quo is <br />not sustainable. <br />?<br />Outcomes and ROI are not adequate or predictable<br />Demands on IT <br />continue to expand<br />Budgets are flat <br />to down<br />Strategic investments <br />limited to running the business <br />
    3. 3. Only the efficient thrive. Efficiency is being redefined by the current economy.<br />3<br />Premium on <br />efficiency<br />Consolidation <br />and Virtualization<br />+ Economic uncertainty<br />+ Increasing demands on IT<br />+ Focus on TCO<br />+ Expansion in Emerging Economies<br />+ Do more with less<br />+ Scale flexibly<br />+ Extended refresh cycles<br />+ Increase staff productivity<br />Cloud<br />Computing<br />Workforce Transformation<br />+ Web 2.0<br />+ Mobility<br />+ Consumerization<br />+ Millennials<br />+ “Desktop” follows the <br /> user vs. the device<br />+ Managed & Modular Services<br />+ IT-on-demand<br />+ Applications on-demand<br />
    4. 4. Our Mission: Deliver measurable value by powering enterprise efficiency through innovation without lock-in.<br />4<br />
    5. 5. Compounding effect of your current IT environment inflates the cost of IT<br />Soaring Complexity<br />and OpEx<br />Tools you use <br />Activities you perform<br />Devices you support<br />5<br />
    6. 6. The Virtual Era Has Begun<br />Efficiency = High Flexibility, Low Capital Expenditures and Optimized IT Management Time<br />Today<br />High<br />Flexibility<br />IT Management Time<br />Capital Costs<br />Low<br />Mainframe Era<br />Client/Server Era<br />Virtual Era<br />6<br />
    7. 7. The Virtual Era Has Begun<br />Process<br />Automation, Integration of activities and tools<br />Efficiency = High Flexibility, Low Capital Expenditures and Optimized IT Management Time<br />People<br />Streamline repetitive activities, Consoles and Tasks<br />Today<br />High<br />Flexibility<br />Technology<br />Heterogeneous, Physical and Virtual, Servers, Storage and Networking<br />IT Management Time<br />Capital Costs<br />Low<br />Mainframe Era<br />Client/Server Era<br />Virtual Era<br />7<br />
    8. 8. The first step in greater IT efficiency is challenging the cost of running your IT today.<br />8<br />Tomorrow’s ITpossibilities<br />Today’s IT reality<br />Strategic spending to improve the company<br />Strategic spending to improve the company<br />Maintaining legacy IT environment<br />Maintaining legacy IT environment<br />80% of $1.2 trillion is spent annually just to keep the lights on.<br />
    9. 9. And labor remains the key driver of IT cost.<br />9<br />Datacenter costs<br />Plan 5%<br />Innovate processes <br />Out-task to improve <br />labor efficiency<br />Deploy 10%<br />Operate 25%<br />50%<br />Labor<br />Support 10%<br />Facilities 7%<br />Upgrading to newer/greener hardware will reduce operating and labor<br />requirements<br />Network 11%<br />SW 9%<br />HW 23%<br />
    10. 10. Customers are faced with decisions.<br />10<br /><ul><li>Closed and proprietary
    11. 11. No choice
    12. 12. Vertically integrated
    13. 13. Price premium
    14. 14. Compromised
    15. 15. Open and industry standard
    16. 16. Choice
    17. 17. Virtually integrated
    18. 18. Capable and affordable
    19. 19. Uncompromised</li></ul>Open always wins<br />
    20. 20. Dell Virtual Integrated System (VIS) Architecture<br />11<br />Integration Suite<br />Dell Services<br />Dell VIS Delivery Center<br />VIS Self-Service Creator<br />VIS Director<br />End-to-end infrastructure and service monitoring and planning<br />Simple catalog based self-service and automatic deployment of workloads <br />Dell VIS Infrastructure<br />Advanced Infrastructure Manager<br />Rapid deployment of compute, storage, and networking resources<br />Intelligent Hardware<br />
    21. 21. Dell<br />AIM<br />Storage<br />Mgmt<br />Server<br />Image<br />Mgmt<br />Network<br />Mgmt<br />Server & <br />Virtualization<br />Mgmt<br />Server<br />Images<br />VM<br />VM<br />VM<br />Dynamic IT Infrastructure <br />Typical data center infrastructure is divided into 3 technology silos – servers, network, storage<br />Each silo is managed by specific set of tools supplied by multiple vendors<br />Servers are immovably tied to specific server images. Change is complicated and requires manual cross-silo coordination<br />In a dynamic IT infrastructure, server images are disassociated from servers – making images mobile, and the servers re-purposable<br />Dell AIM automates cross-silo coordination and simplifies infrastructure moves, adds, and changes<br />Storage<br />Network<br />Servers<br />12<br />
    22. 22. Provision servers in minutes <br />Automatic configuration of Network connectivity and storage access <br />Reduces silos<br />Fewer interdependencies between storage and networking<br />Choice of booting <br />Local disk or centralized storage (SAN, NAS, iSCSI). <br />Migration of server images <br />Allows physical-to-physical (P2P) or physical-to-virtual (P2V)<br />From pallet to production in minutes<br />AIM - Rapid Provisioning<br />
    23. 23. Rack once … Cable once<br />Discovers and manages  <br />Hypervisors and any VMs already configured <br />Provides seamless mobility of workloads <br />Between physical servers and virtual machines without needing a conversion process<br />Easily grow and shrink cluster capacity based on needs <br />AIM – Eases Virtualization Deployment<br />
    24. 24. Provides an N+1 availability <br />A spare server anywhere in the infrastructure can replace any failed server. <br />Automatically detects server failures <br />Retargets the failed server’s image to available spare – physical or virtual. <br />Network and storage connectivity is automatically established<br />Protect applications against hardware failures<br />AIM – Automated High Availability<br />
    25. 25. 16<br />Dell Advanced Infrastructure Manager (AIM)<br />A single management point for physical and virtual resources that accelerates provisioning of heterogeneous hardware while providing a highly dynamic and flexibility environment. <br />Dynamic and Rapid Server Deployment<br />Deploy servers from pallet to production in minutes <br />Highly Available<br />Automatically and intelligently redeploys workloads across the infrastructure<br />Workload Mobility, P2V and V2P<br />Move workloads seamlessly between physical servers and virtual machines<br />Workload Mobility, P2P<br />Move workloads between various makes/models of servers and Hypervisors<br />Dynamically allocate servers, network connectivity and storage access<br />Shared Infrastructure<br />Unified control for today’s heterogeneous data centers<br />Multi-vendor Support<br />
    26. 26. Dell PowerEdge brand promise<br />Consistently Delivering:<br />Unrelenting focus on quality and reliability proven through award-winning Customer-inspired design<br />High performance, intelligent platforms with embedded systems management and validated solutions<br />Virtualization-enabled systems built with industry leading energy efficiency for controlled cost<br />Customer-inspired Design<br />Simplified Systems Management<br />Energy Efficiency<br />Fail-Safe Virtualization<br />
    27. 27. PowerEdge Server PortfolioCovering Enterprise IT needs from basic to specialized computing<br />M-Series<br />M1000e, M605, M610<br />M710, M805, M905, M610x, M710HD, M910<br />Ultra<br />Dense<br />More Specialization<br />R210, R410<br />R610, R310<br />R815, R805<br />More<br />Density<br />Virtualization<br />Expandability Density<br />R910<br />T110<br />R710, R510<br />R715, PE 2970,<br />PE 2970 ES<br />T310, T410<br />T110<br />R905, R900<br />4-Socket<br />More<br />Expand-<br />ability<br />T610, T710<br />More<br />Basic<br />R810<br />Application Complexity<br />
    28. 28. AX4-5 <br />ML6010<br />TL4000<br />TL2000<br />PV124T<br />DELL 2010 STORAGE PORTFOLIO<br />CX4-960<br />NX4<br />NX3000<br />File Storage<br />CX4-480<br />PS60X0 and <br />PS65X0<br />NF600<br />CX4-240<br />PS6000 and <br />PS6500<br />CX4-120<br />PS6000 and <br />PS6500<br />Block Storage<br />PowerConnect<br />Networking<br />PS4000<br />ML6030 <br />ML6020 <br />MD3200i<br />DL 2100<br />MD3200<br />MD1220<br />MD1000<br />Storage <br />Software<br />MD1200<br />DD140, DD610, DD630<br />Data Protection<br />114X<br /><ul><li>ProSupport
    29. 29. Storage Consulting
    30. 30. Global Infrastructure Consulting Services</li></ul>NX300<br />RD1000<br />
    31. 31. DELL – A STORAGE LEADER<br />Magic Quadrant for Midrange and High-End Modular Disk Arrays <br />
    32. 32. Intelligent, virtualized storage simplicity givestime back to the IT administrator<br />Intelligent Virtualized Storage(Simple and Automated)<br />How to set up a network<br />Workload capacity needs<br />Traditional Storage(Complex and Labor Intensive)<br />Interoperability<br />Operating system to driver/FW revision matrix<br />Operating system to management SW revision matrix<br />Host Software purchase and installation<br />Details, Details, Details<br />Disk Speeds<br />Controller Details<br />Internal controller balancing, LUN masking<br />Spindle balancing<br />Features availability and license counts<br />RAID levels<br />Performance vs. availability implications<br />Sparing rules<br />Network<br />Zoning, Port loading<br />Switch management and monitoring<br />Workload Needs<br />Capacity needs<br />Availability & backup needs<br />IO sizes & patterns<br />What part of workload is on which type of RAID<br />Interaction with other workloads (sharing) on SAN<br />Workload mapping to network links on storage arrays<br />Workloads across array controllers<br />Specialist<br /><ul><li>ANYIT staff member</li></ul>21<br />