OPENING VIDEO WILL BE APPROXIMATLEY 90 – 120 SECONDS IN LENGTH. IT WILL BE A SLIGHTLY-CUSTOMIZED VERSION OF TOM KILROY’S OPENING VIDEO FOR COMPUTEX. THE VIDEO WILL ESTABLISH THE INCREDIBLE SPEED WITH WHICH INTEL LED THE INDUSTRY IN BRINGING ULTRABOOK TO MARKET WHILE RECOGNIZING THAT USER “EXPERIENCE” IS NOW THE DRIVING FORCE BEHIND THE EVOLUTION OF COMPUTING CAPABILITIES. IT ENDS BY POSITIONING ULTRABOOK BASED ON 3RD GEN CORE AS THE KEY TO “A NEW ERA OF COMPUTING.”
A little over a month later, we publically announced our intention to create a new category of computing device we call Ultrabook. A device that would bring the very best of the notebook PC experience together with the always-on, always-updated experience previously associated only with Smartphones and Tablets.
As I mentioned, it was almost exactly a year ago that we first publicly announced Ultrabook.
Within 90 days of that announcement, we had organized the first UB Symposiums in Taiwan and China, and Intel Capital had announced a $300 million fund to accelerate and foster PC innovation around this new category.
By the Fall, the first wave of Ultrabooks were on the shelves…
And soon after, Intel CEO Paul Otellini announced that there were more than 60 Ultrabook designs planned for 2012.
In November, Intel Capital established the $100 Million AppUp fund to drive innovation in software and application development…
No wonder then that by the time the Consumer Electronics Show rolled around in January -- 2012 was being called the “Year of the Ultrabook.”Which brings us to today…
We believe Ultrabook based on 3rd Generation Core represents nothing less than a new era in computing. Much like Centrino Wireless Technology brought true mobility to mainstream computing beginning in 2003, Ultrabook will bring a new kind of user experience to the mainstream beginning today: uncompromised performance and unprecedented responsiveness, available in a wide range of thin, light, and stylish form factors.
As you saw in the video, the campaign has already been rolled out in a number of countries, extending across the entire spectrum of both traditional and new media. We want the world to know that Ultrabook is truly something special. And that we are just at the beginning of this new era.Of course, new eras don’t usually just happen on their own; there’s always some kind of driving force behind the transformation. And behind this new era is an unprecedented coming-together of the industry-wide ecosystem to create an entirely new product category in less than twelve months – something that required an incredible degree of effort, cooperation and innovation.
But it’s important to recognize that not all types of responsiveness come through pure horsepower; much of what makes for a smooth, seamless and responsive experience with Ulrabooks built on 3rd Gen Core is the result of new technologies such as Intel Smart Response technology.With Intel Smart Response users can get a near SSD-quality experience without sacrificing the storage capacity or affordability of a mechanical drive. And these are significant, readily appreciated improvements. Like launching games up to twice as fast or doubling storage I/O performance.Again, the benefit for the user is a more seamless, uninterrupted experience.
Today, more than ever, people depend on their technology to store their memories, to connect with friends, to shop and bank online – a large part of their life is tied to their PC. People want to feel safe, secure and protected. They want peace of mind.And when it comes to being more protected, Ultrabooks based on 3rd Gen Core also deliver on the Law of More with Intel Anti-Theft and Intel Identity Protection technologies.
We know that while security is an important aspect of the user experience, many users are intimidated by the prospect of implementing and maintaining it on their own systems, so we’ve created a great Out of the Box experience with Intel Anti-Theft – which helps deter theft and protects your digital assets. Note to presenters:Slide is showing screen shots of what the end user experience might look like depending on the OEM implementation. Reminder window might pop up and/or the user can launch the service from the desktop, task bar, or from the start menu.
And we’re seeing great momentum with Anti -Theft service providers around the world.
A year ago, the service was limited to the U.S.
Last October, we added Australia…
Followed by India in November…
And just last month, we made a huge leap in lighting up the world. Every green country you see on this map now has at least one service provider enabled. In total, we have ecosystem support for AT in over 22 countries and more than 11 languages.
This ecosystem includes McAfee, Norton, Absolute, and OneBe. In addition, Intel recently launched Intel Anti-Theft Service version 1.5, which includes expanded language support and an improved, simpler user experience.Today, all 3rd gen Intel® Core™ processor based Ultrabook™ systems are equipped with Intel® AT, and most will include an Intel® AT-enabled software solution free trial and/or a pre-paid subscription that an end-user can activate right out of the box.
Intel Identity Protection Technology is also enabled on every 3rd gen Intel® Core™ processor based Ultrabook™. IPT helps protect your accounts from identify theft and fraud and is also growing fast with new security ISVs and many major websites… The Intel® IPT enabled authentication ecosystem includes solutions available from : Symantec, Vasco, Nordic Edge, and all the other names you see on this slide – with even more to come in 2012. What’s important to note is that these names include worldwide leaders who cover a broad array of consumer facing ecommerce and banking websites, which gives us a very strong foundation on which to build.Today, you can alreadysee a number of websites online with IPT including MasterCard, Renren, PayPal, Banco do Brazil and Dinero Mail. And we expect many more major sites coming online with IPT this year.
Although consumers are quickly becoming more security-conscious, we all know that being more protected is especially important for businesses, and that’s where Intel® vPro and Small Business Advantage technologies come into play…
Today marks the start of the first vPro enabled Ultrabooks coming to market. These platforms will be part of Intel’s Stable Image Platform Program (SIPP), will have enterprise class security, and will support remote manageability capabilities. These new Ultrabooks with vPro will marry the mobility and style that business end users want, with the features that IT managers need to manage and secure their fleet.
And there’s one last “more” to talk about – more choice. This graphic is comparing what choice there “is“ today to what “will be”.With the next wave of 3rd gen Intel Core processor based Ultrabooks that starts coming to market today, there will be more designs to choose from, new options for enterprise IT, a wider range of available screen sizes, and we even expect to see lower entry level system price points.But we won’t stop there…
So, it’s a remarkable day in the history of computing. The paths of two industry-transforming developments have come together in a single road that leads directly to the future.Thank you.Thank you for being here to celebrate this milestone.
Andra Platon - Mobile Office - 15iun2012
Reinventing the computing experienceAndra PlatonMarket Development Specialist,Romania&Bulgaria
June, 2011 Computex 2011 Intel Launches New Class of ―Ultrabook‖ Laptops PC World - June, 2011 Intel’s New ―Ultrabooks‖ coming by 2012 Telegraph.co.uk - June, 2011
The Dramatic Shift to Ultrabook™ An Industry Delivers at Record Speed Computex 2011 — Intel Announces New Category of Ultrabook™ JUN JAN JUL AUG SEP OCT NOV DEC 2011 2012
The Dramatic Shift to Ultrabook™ An Industry Delivers at Record Speed Aug ’11 — Ultrabook Symposiums in Taipei and Shenzhen, $300M Ultrabook™ Fund Established to Accelerate and Foster PC Innovation JUN JAN JUL AUG SEP OCT NOV DEC 2011 2012
The Dramatic Shift to Ultrabook™ An Industry Delivers at Record Speed Fall 2011 OEMs Roll Out First Ultrabook™ Systems JUN JAN JUL AUG SEP OCT NOV DEC 2011 2012
The Dramatic Shift to Ultrabook™ An Industry Delivers at Record Speed Oct ’11 — Intel CEO Says >60 Ultrabook Designs Planned for 2012 JUN JAN JUL AUG SEP OCT NOV DEC 2011 2012
The Dramatic Shift to Ultrabook™ An Industry Delivers at Record Speed Nov’ 11 — $100 Million Intel Capital AppUp℠ Fund JUN JAN JUL AUG SEP OCT NOV DEC 2011 2012
The Dramatic Shift to Ultrabook™ An Industry Delivers at Record Speed 2012 Called the ―Year of the Ultrabook™ JUN JAN JUL AUG SEP OCT NOV DEC 2011 2012
More Responsive Intel® Smart Response Technology 2X Faster Game Launches1 2X Faster Storage I/O2 PerformanceSoftware and workloads used in performance tests may have been optimized for performance only on Intel microprocessors. Performance tests, such as SYSmark and MobileMark, are measuredusing specific computer systems, components, software, operations and functions. Any change to any of those factors may cause the results to vary. You should consult other information andperformance tests to assist you in fully evaluating your contemplated purchases, including the performance of that product when combined with other products. For more information go tohttp://www.intel.com/performance1 Game Loads Workload: Application and Level load times for mainstream games such as Battlefield* 3 and Call of Duty*: Modern Warfare 3System Configuration: (Desktop) Comparing 2nd generation Intel® Core™ i7-2600K Processor (8T4C, 8MB cache, up to 3.8GHz), Intel® Desktop Board DZ68DB, Memory 4 GB (2x2 GB) Corsair* DDR3-1333, EVGA* GTX 580, Driver: 220.127.116.1162 (vendorpackage 285.62) (BIOS: DBZ6810H.86A.0014.2011.0413.1049, Chipset INF 18.104.22.1689 with the following disk options: 1) Hitachi* ST31000528AS Barracuda*, 1TB, 7200rpm, with Intel RST 10.6.0.1002 2) Intel SSD 311 series, 20GB SRT Cache, Intel RST10.6.0.1002 3) Intel SSD 510 series, 250GB, Intel RST 10.6.0.10022 I/O Performance Workload: PCMark* 7 – storage score and PCMark* Vantage HDD scoreSystem Configuration: (Desktop) Comparing pre-production 3rd generation Intel® Core™ i7-3770K Processor (8T4C, 8MB cache, up to 3.9GHz), Intel® Desktop Board DZ77GA-70K, Memory 8 GB (2x4GB) Samsung* DDR3-1600, Intel® HD Graphics 4000,Driver: 22.214.171.12416 (BIOS: GAZ7710H.86A.1868.R06.1201060946, Chipset INF 126.96.36.1999 with the following disk options: 1) Seagate* ST31000528AS Barracuda*, 1TB, 7200rpm, with Intel RST 188.8.131.522 2) Intel SSD 311 series, 20GB SRT Cache, IntelRST 184.108.40.2062 with Seagate* ST31000528AS Barracuda*, 1TB, 7200rpm Not End User Messaging
More Protected Intel® Anti-Theft andIntel® Identity Protection Technologies3
Reminder screen automatically Better Experience comes up after boot, wheninternet connectivity is detected Right out of the Box User can launch manually through icons on the desktop, task bar and/or Start menu
Intel Business Client SolutionsAnnounced April, 2012 Announced May, 2012 Announcing TodayIntel Small Business 3rd Gen Intel® Core™ 3rd Gen Intel® Core™ Advantage vPro™ Platform Ultrabook™ for Business
More Choice 2nd Gen Intel® Core™ Processor 3rd Gen Intel Core ProcessorSystemsAudienceScreen SizePrice Points