Community 2.0: WOW

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How to maintain an online community
World of Warcraft

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Community 2.0: WOW

  1. 1. WORL D OF WARCRAFT How to mai n tain an online community 2.0 ? Grup 2sıfır Hilal Çura Tarık Tütüncü M.Serdar Mescioğlu
  2. 2. What is MMORPG? <ul><li>M MORPG : Massively multiplayer online role-playing game. </li></ul><ul><li>A fiction al character in a virtual (i.e fantasy) world </li></ul><ul><li>Follows a unique tale/story </li></ul><ul><li>Main idea : increase your level, form groups , collect items, defeat dungeons/monsters/other clans </li></ul><ul><li>First MMORPG played with 2 people in 1973, at NASA (MazeWar) </li></ul> Maze (1970’s) WoW (2006)
  3. 3. What is World of Warcraft? <ul><li>Wow M MORPG : Massively multiplayer online role-playing game. </li></ul><ul><li>Depends on the lores of Warcraft </li></ul><ul><li>A tale of the World of Azeroth </li></ul><ul><li>10 Races, 9 classes </li></ul><ul><li>HORD: Orcs,Taurens,Trolls,Bloodelfs,Undead </li></ul><ul><li>ALLIANCE: Dwarves,gnomes,humans,dranei, night elves </li></ul><ul><li>More than 10 million people registered. </li></ul>
  4. 4. Game Basics <ul><li>Login to a server (EU/US) races </li></ul><ul><li>Create your character </li></ul><ul><li>Start leveling up your charachter </li></ul><ul><li>Quests and gaining XP </li></ul><ul><li>Buy/sell anything </li></ul><ul><li>Form a guild </li></ul><ul><li>Go to Dungeons/Raids </li></ul><ul><li>Collect items </li></ul><ul><li>Travel/Discover the maps </li></ul>
  5. 5. Character Basics <ul><li>races </li></ul><ul><li>Buy/Find clothes for armor </li></ul><ul><li>Head,Wrist,Chest,Legs,Belt,Glove,Ring,etc. </li></ul><ul><li>Buy/Find Weapons </li></ul><ul><li>One hand/Two Hand Axes,swords,maces staves, </li></ul><ul><li>polearms,guns,trinkets,fist hand weapons etc. </li></ul><ul><li>Increase your stats </li></ul><ul><li>Strength,Agility,Stamina,Intellect,Spirit etc. </li></ul><ul><li>Build your talent tree for maximum power </li></ul>
  6. 6. Where is the money? <ul><li>In warcraft the currency is Gold/silver/peny races </li></ul><ul><li>You can gain Gold from </li></ul><ul><li>Quests, Items, and your profession and TRADING </li></ul><ul><li>Professions : </li></ul><ul><li>Mining,Skinning,Leahterworking, </li></ul><ul><li>Blacksmithing,Alchemy,Jewelcrafting,etc. </li></ul>
  7. 7. Virtual money  Real Money <ul><li>aces </li></ul><ul><li>A virtual world created a real life-economy on internet </li></ul><ul><li>You can buy GOLD from internet </li></ul><ul><li>You can buy a character with high level </li></ul><ul><li>You can even purchase in-game weapons for real money </li></ul>
  8. 8. Guilds/Dungeons/Raids <ul><li>Guilds: A group of people that join for companionship, adventure and economic gain. </li></ul><ul><li>Dungeons : Group of 5/10/25 people attacking the monsters inside </li></ul><ul><li>Raiding: Large groups of people assaulting to monsters, dungeons or the other cla n (Hordes to Alliances or vice versa) </li></ul><ul><li>Most important aspect of the game. </li></ul><ul><ul><li>Forming groups of 5/10/20/25/50/ </li></ul></ul><ul><li>Guilds are the perfect example for an online community. </li></ul>
  9. 10. So who & why ?
  10. 11. Blizzard’s steps of Community2.0 <ul><li>Observe and c reate a c ustomer m ap </li></ul><ul><ul><li>Tolkien novels –middle earth stories, role-playing card games,fantasy worlds,friendship,excellence/achievement,team-work, and war … </li></ul></ul><ul><li>Recruit c ommunity members </li></ul><ul><ul><li>Blizzard used warcraft Lores </li></ul></ul><ul><ul><li>Blizzard uses a memership fee of €15 per/month </li></ul></ul><ul><li>Engage ommunuties in </li></ul><ul><ul><li>Blizzard added : Guilds,Raids and dungeon instances (at least 5 people) </li></ul></ul><ul><ul><li>This is automatically engaging groups in the game online. </li></ul></ul><ul><ul><li>Some guilds have thousands of people underneath them. </li></ul></ul><ul><li>Measure the i nvolvement </li></ul><ul><ul><li>Blizzard used server capacities for measuring involment . </li></ul></ul><ul><ul><li>Blizzard added more and more Realms (server) to the game </li></ul></ul><ul><ul><li>Migration among server to handle the traffic (Russian players mostly) </li></ul></ul><ul><li>Promote y our c ommunity / improve community benefits </li></ul><ul><ul><li>Never-ending extention packs , new Characters, new Maps, new Monters, new Dungeons, new Kings, </li></ul></ul><ul><ul><li>Blizzard uses heroic sets , in-game festivals (christmas,haloween,etc) and gives out gifts </li></ul></ul>
  11. 12. Warcraft Community Map wowhead.com thottbot.com wowwiki.com wowInsider.com Allakhazam.com BlizzPlanet.com weGame.com (for video) wow-turk.com frostbolt.com (blog) koinup.com (pics) warcraftrealms.com(statistics) worldofwarcraftblogger.com wowpodcast.com Curse.com (Add-ons)
  12. 14. wowhead.com
  13. 16. www.koinup.com/in-world-of-warcraft
  14. 17. www.koinup.com/in-world-of-warcraft
  15. 19. <ul><li>To conclude: </li></ul><ul><li>World of Warcraft is a huge online community growing bigger each year. (approx 10 million) </li></ul><ul><li>Average age of playing ranges from 22-35 </li></ul><ul><li>2-3 billion (in €) bussiness created online </li></ul><ul><li>Blizzard used very aspect of Digital Media available to maintain the community. </li></ul>

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