White Space New Revenues WSS Video Slides

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Slides from White Space Strategy Revenue Opportunities Video

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White Space New Revenues WSS Video Slides

  1. 1. White Space Market Innovation Strategy ©2008 White Space Strategy
  2. 2. Market Forces 02/21/2006 ©2006 White Space Strategies People Assets Products Markets <ul><li>New Enablers </li></ul><ul><li>Technology </li></ul><ul><li>Value Chains </li></ul><ul><li>Business Models </li></ul>Competition Environment
  3. 3. White Space Creation - Value Innovation 02/21/2006 ©2006 White Space Strategies Adoption Cost Customer Value Adoption Cost Customer Value Drive Value Up Drive Cost Down Value Innovation White Space
  4. 4. Three Opportunity Perspectives 02/21/2006 ©2006 White Space Strategies Micro White Spaces within your current markets Current customers’ unrecognized or unsatisfied needs Incremental revenue from current customers Adjacent White Spaces around your current markets Adjacent prospects’ unrecognized or unsatisfied needs New revenue from new adjacent customers Macro White Spaces between your markets and adjacent markets Multiple market adjacent prospects’ unrecognized or unsatisfied needs New revenue from multiple customer adjacencies
  5. 5. Contact Us <ul><li>Visit our web site to learn more about White Space and White Space Consulting Widgets and Consulting Tweets for Start-Ups, as well as Market Creation Strategies for Enterprises. To find out more about our approach, our experience and our founder please visit us at </li></ul><ul><li>www.whitespacestrategy.com </li></ul><ul><li>Email us at </li></ul><ul><ul><li>[email_address] </li></ul></ul><ul><li>Call us at 415-202-7833 </li></ul>©2008 White Space Strategy

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