Douglas is the Product Owner & Squad Lead for the EMEA Campaign squad, responsible for a cross functional team with a dual purpose- to create best in class growth marketing activities and campaigns for the EMEA region.
Further, they are also responsible for developing and embedding growth hacking principles and lean and agile marketing tools, processes and best practice within all other teams in the EMEA region.
With its popularity with start-ups, and the proliferation of cheap and free growth hacking tactics flooding blogs, you’d be forgiven for thinking that operating a growth team might be easier than an traditional marketing team. However underneath the surface, the change required to transition a business from marketing to growth is huge, encompassing all parts of the organisation. At Skyscanner we have gone through this transition over the past 2 years, moving from a traditional marketing structure to a Lean, Agile, Growth Hacking team – and all the buzzwords in-between.