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Growth Marketing Conference 2017 - Nikky Hofland - Looking for a growth hack? Try talking to your customers!

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MG Siegler Newsletter bit.ly/5ishlinks

Nikky gets her energy from transforming creative ideas into concrete concepts and eventually great products. As a Lean Startup geek, Nikky uses ''smoke'' tests and customer interviews (customer discovery) to validate business ideas. Nikky is a true believer of continuous product development and weekly contact with users. A product is never done!

Since january 2017, Nikky is a product owner for Revue, a personal newsletter tool. Revue is creating a platform that helps people build a personal relationship with their audience through a personal newsletter, and that helps readers discover great stories, thoughts and opinions.

Nikky first came across lean startup as an intrapreneur & startup founder within Sanoma's Innovation Lab, where she was responsible for leading a new digital start up, Swipe & Shop; the Tinder for fashion.

Twitter: @Nikjenikkes
LinkedIn: https://www.linkedin.com/in/nikkyhofland/

Published in: Data & Analytics
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Growth Marketing Conference 2017 - Nikky Hofland - Looking for a growth hack? Try talking to your customers!

  1. 1. Nikky Hofland @nikjenikkes
  2. 2. Talking to customers is one thing, but to get good data out of these conversations and act on it, is another thing
  3. 3. bit.ly/ryanhoover bit.ly/trumpdaily
  4. 4. bit.ly/medianieuwsbrief bit.ly/mgsiegler
  5. 5. It’s hard to capture the emotional elements of customer development in data alone, you have to have 1:1 (real) conversations.
  6. 6. Every customer has a problem Every problem has a solution Not every solution has a problem Not every problem has a customer
  7. 7. bit.ly/newsletterguide www.getrevue.co GIFTFROMNIKKY

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