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Growth Marketing Conference 2017 - Eric Siu - How To Win At Podcasts And SEO

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Eric Siu is the CEO of digital marketing agency Single Grain. Single Grain has worked with Fortune 500 companies such as Salesforce, Amazon and Nordstrom to help scale their revenues using a combination of SEO and advertising strategies.

He co-hosts the daily 'Marketing School' podcast with Neil Patel. Eric also owns Growth Everywhere, a marketing podcast where he dissects growth levers that help businesses scale. Guests from the podcast include former Echosign founder Jason Lemkin, Eloqua co-founder Mark Organ, Andy Johns (Growth at Wealthfront, Facebook, Quora, Twitter) and more. He contributes to Entrepreneur Magazine, Business Insider, Forbes, Fast Company, Time Magazine and more.

Published in: Marketing
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Growth Marketing Conference 2017 - Eric Siu - How To Win At Podcasts And SEO

  1. 1. 11.800.701.0793 www.singlegrain.com sales@singlegrain.com #growthmarketingconf The Single Grain Process 1.800.701.0793 www.singlegrain.com sales@singlegrain.com By: Eric Siu, CEO, Single Grain 7 tips to succeed with a podcast while also winning with SEO (plus: why you should create a FB messenger bot NOW)
  2. 2. 21.800.701.0793 www.singlegrain.com sales@singlegrain.com #growthmarketingconf Eric Siu, CEO of Single Grain
  3. 3. 31.800.701.0793 www.singlegrain.com sales@singlegrain.com #growthmarketingconf Also have a podcast called ‘Marketing School’ with Neil Patel.
  4. 4. 41.800.701.0793 www.singlegrain.com sales@singlegrain.com #growthmarketingconf One more: Growth Everywhere.
  5. 5. 51.800.701.0793 www.singlegrain.com sales@singlegrain.com #growthmarketingconf But enough about me. Let’s get into the meat of the talk.
  6. 6. 61.800.701.0793 www.singlegrain.com sales@singlegrain.com #growthmarketingconf
  7. 7. 71.800.701.0793 www.singlegrain.com sales@singlegrain.com #growthmarketingconf
  8. 8. 81.800.701.0793 www.singlegrain.com sales@singlegrain.com #growthmarketingconf
  9. 9. 91.800.701.0793 www.singlegrain.com sales@singlegrain.com #growthmarketingconf What podcasting actually does for you: • Customers • Recruiting • Speaking opportunities • Free mentorship from people • Partnerships • Introductions to other great people
  10. 10. 101.800.701.0793 www.singlegrain.com sales@singlegrain.com #growthmarketingconf Worldwide podcast interest
  11. 11. 111.800.701.0793 www.singlegrain.com sales@singlegrain.com #growthmarketingconf Netherlands podcast interest
  12. 12. 121.800.701.0793 www.singlegrain.com sales@singlegrain.com #growthmarketingconf Growth Everywhere – 797,169 downloads over 3.5 years
  13. 13. 131.800.701.0793 www.singlegrain.com sales@singlegrain.com #growthmarketingconf Marketing School with Neil Patel: 3.3M downloads in 8 months
  14. 14. 141.800.701.0793 www.singlegrain.com sales@singlegrain.com #growthmarketingconf It wasn’t always sunshine and flowers though…
  15. 15. 151.800.701.0793 www.singlegrain.com sales@singlegrain.com #growthmarketingconf Why did I even bother to keep going? The numbers clearly weren’t working in my favor…
  16. 16. 161.800.701.0793 www.singlegrain.com sales@singlegrain.com #growthmarketingconf Because of the unsolicited responses… If you know you’re doing something right, keep going because reality eventually catches up.
  17. 17. 171.800.701.0793 www.singlegrain.com sales@singlegrain.com #growthmarketingconf Tip #1: Consistency
  18. 18. 181.800.701.0793 www.singlegrain.com sales@singlegrain.com #growthmarketingconf … but that doesn’t mean you can suck!
  19. 19. 191.800.701.0793 www.singlegrain.com sales@singlegrain.com #growthmarketingconf Tip #2: Quality
  20. 20. 201.800.701.0793 www.singlegrain.com sales@singlegrain.com #growthmarketingconf Consistent, quality podcasts: - The Tim Ferriss Show - The Smart Passive Income Show - We Study Billionaires - Of course Marketing School and Growth Everywhere ;)
  21. 21. 211.800.701.0793 www.singlegrain.com sales@singlegrain.com #growthmarketingconf But why are they so good?
  22. 22. 221.800.701.0793 www.singlegrain.com sales@singlegrain.com #growthmarketingconf Tip #3: Learn from the best
  23. 23. 231.800.701.0793 www.singlegrain.com sales@singlegrain.com #growthmarketingconf How to get started with podcasts: - Pat Flynn podcast tutorial - John Lee Dumas podcast tutorial
  24. 24. 241.800.701.0793 www.singlegrain.com sales@singlegrain.com #growthmarketingconf Tip #4: Put your own unique spin on it
  25. 25. 251.800.701.0793 www.singlegrain.com sales@singlegrain.com #growthmarketingconf Example: Marketing School - DAILY marketing podcasts - 2 hosts that specialize in marketing – Neil + Eric
  26. 26. 261.800.701.0793 www.singlegrain.com sales@singlegrain.com #growthmarketingconf Tip #5: Promote, promote, promote
  27. 27. 271.800.701.0793 www.singlegrain.com sales@singlegrain.com #growthmarketingconf Ways to promote: - Interview guests and ask them to share - Share on social media - Hit your e-mail lists - Use paid advertising - Post to YouTube and Soundcloud
  28. 28. 281.800.701.0793 www.singlegrain.com sales@singlegrain.com #growthmarketingconf Tip #6: Always try to get more ratings, review and subscribes
  29. 29. 291.800.701.0793 www.singlegrain.com sales@singlegrain.com #growthmarketingconf Tip #7: Put your own creative spin on it
  30. 30. 301.800.701.0793 www.singlegrain.com sales@singlegrain.com #growthmarketingconf
  31. 31. 311.800.701.0793 www.singlegrain.com sales@singlegrain.com #growthmarketingconf We’re getting marketing companies to give away free copies of their software and blast their e-mail list in exchange for mentions on our podcast.
  32. 32. 321.800.701.0793 www.singlegrain.com sales@singlegrain.com #growthmarketingconf OK. So here’s how you win at SEO with podcasts. Marketingschool.io
  33. 33. 331.800.701.0793 www.singlegrain.com sales@singlegrain.com #growthmarketingconf
  34. 34. 341.800.701.0793 www.singlegrain.com sales@singlegrain.com #growthmarketingconf
  35. 35. 351.800.701.0793 www.singlegrain.com sales@singlegrain.com #growthmarketingconf What next?
  36. 36. 361.800.701.0793 www.singlegrain.com sales@singlegrain.com #growthmarketingconf Have someone write your show notes and then have your podcast host autopublish your feed to a WordPress blog and watch it grow!
  37. 37. 371.800.701.0793 www.singlegrain.com sales@singlegrain.com #growthmarketingconf Next up: Facebook Messenger bots! How many of you have a Facebook messenger bot live?
  38. 38. 381.800.701.0793 www.singlegrain.com sales@singlegrain.com #growthmarketingconf ALL OF YOU should create one. But why? 70%+ open rates 50%+ clickthrough rates
  39. 39. 391.800.701.0793 www.singlegrain.com sales@singlegrain.com #growthmarketingconf Example ad
  40. 40. 401.800.701.0793 www.singlegrain.com sales@singlegrain.com #growthmarketingconf Next step after opt-in: welcome message
  41. 41. 411.800.701.0793 www.singlegrain.com sales@singlegrain.com #growthmarketingconf Step 2: give em what they asked for!
  42. 42. 421.800.701.0793 www.singlegrain.com sales@singlegrain.com #growthmarketingconf Step 3: Autoresponder sequence. Like e-mail!
  43. 43. 431.800.701.0793 www.singlegrain.com sales@singlegrain.com #growthmarketingconf Many other possibilities! • Broadcasting • Video tutorial sequence • Blog to rss broadcast • And more!
  44. 44. 441.800.701.0793 www.singlegrain.com sales@singlegrain.com #growthmarketingconf Tool to use: ManyChat
  45. 45. 451.800.701.0793 www.singlegrain.com sales@singlegrain.com #growthmarketingconf One more thing:
  46. 46. 461.800.701.0793 www.singlegrain.com sales@singlegrain.com #growthmarketingconf 1 million backlinks case study: http://bit.ly/backlinks-study eric@singlegrain.com Singlegrain.com @ericosiu

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