Successfully reported this slideshow.
We use your LinkedIn profile and activity data to personalize ads and to show you more relevant ads. You can change your ad preferences anytime.

Growth Hacking Power Session at PIM Online 2017

1,007 views

Published on

Building great products isn't enough. Marketing channels are saturated. Growth Hacking skills help you beat the competition and develop your products.

In this session, David Arnoux, co-founder of Europe's 1st Growth Hacking Academy 'Growth Tribe', walks you through the mindset, process & tools to implement an experiment-driven approach to growth in your organization.

About David Arnoux (Growth Tribe):
David Arnoux is a growth marketing expert. He has helped over 500 companies & teams implement and execute growth strategies. He is currently head of growth at Growth Tribe and lead growth hacker at Twoodo, growth coach for startups and corporates, a public speaker and a contributor to publications such as The Next Web. Come follow him on Twitter! @darnocks

Published in: Marketing
  • Be the first to comment

Growth Hacking Power Session at PIM Online 2017

  1. 1. Growth Hacking Power Session David Arnoux Twitter + Snapchat : darnocks
  2. 2. Growth Tribe Philosophy Your livelihood depends on a mix of Quant, Tech and Creativity
  3. 3. HIGH GROWTH / HIGH POTENTIAL STARTUP
  4. 4. Some Of Our Clients: A Mix Of Startups And Corporates
  5. 5. Growth Tribe Philosophy Growth = rapid testing + the right toolset, skillset & mindset
  6. 6. Growth Hacking Transformation Pyramid MINDSET = (Organisational Change a.k.a “transformation, Leadership alignment) PROCESS = (Agile, Experimentation, Removing 9 Blockers) PEOPLE = (Team composition, Skills Training, Experiment design, strategy) TACTICS (Implementation, strategy, tools, best practices, implementation) MINDSET PROCESS PEOPLE TACTICS
  7. 7. The Mindset Of A “Growth Hacker” Place your screenshot here
  8. 8. Takeru Kobayashi
  9. 9. Takeru Kobayashi
  10. 10. “ If you’re growing a company today you better learn to eat hot dogs fast...
  11. 11. Growth Hacking Famous Examples
  12. 12. Creative Marketing Coding + Automation Behavioural Psychology Data + Testing Lean Marketing Technical Marketing UX improvement Conversion Rate Optimization GROWTH TEAMS
  13. 13. Why Are Growth Teams Taking Over The World? Place your screenshot here
  14. 14. Why is growth hacking Important? 1. Traditional marketing channels are increasingly expensive and saturated
  15. 15. Why is growth hacking Important? 1. Traditional marketing channels are increasingly expensive and saturated 2. Most projects focus heavily on product, but the real challenge is with distribution
  16. 16. Startups don’t fail because they lack a product; they fail because they lack customers and a profitable business model. - Steve Blank “Startups focus too much on building product with limited attention to customer interaction, usability, and marketing. This is also a big fail." - Dave McClure "Poor distribution—not product—is the number one cause of failure. " - Peter Thiel
  17. 17. 250-5000 Ads per day
  18. 18. betalist.com
  19. 19. Why is growth hacking Important? 1. Traditional marketing channels are increasingly expensive and saturated 2. Most projects focus heavily on product, but the real challenge is with distribution 3. New channels and tech are popping up exponentially
  20. 20. Viral Channel Effectiveness
  21. 21. Sentient.ai
  22. 22. Growth Tribe Philosophy More channels + tech = More opportunities
  23. 23. Why is growth hacking Important? 1. Traditional marketing channels are increasingly expensive and saturated 2. Most projects focus heavily on product, but the real challenge is with distribution 3. New channels are popping up exponentially 4. Acquisition is trivial. Activation and Retention are crucial
  24. 24. Growth Funnel Awareness Getting people to visit your website Acquisition Getting them to sign up Activation Users get a great first user experience Retention Making sure users come back Referral Getting users to invite others Revenue Sell, upsell, cross sell Marketing Teams Growth Teams
  25. 25. Growth Hacking Transformation Pyramid MINDSET = (Organisational Readiness a.k.a “transformation, Leadership alignment) PROCESS = (Agile, Experimentation, Removing 9 Blockers) PEOPLE = (Team composition, Skills Training, Experiment design, strategy) TACTICS = (Implementation, strategy, tools, best practices, implementation) MINDSET PROCESS PEOPLE TACTICS
  26. 26. Video: grow.ac/grows
  27. 27. Skills (Team can’t execute) Main blockers
  28. 28. Uncertainty? (Are we allowed to do this?) Politics/Egos (Stepping on people’s toes) I.T. (No support, time or mindset) Branding (This is not aligned with our brand values) Agencies (Data is external) Legal Risk Compliance Governance Main blockers Guidelines Skills (Team can’t execute)
  29. 29. Growth Marketing Transformation Pyramid MINDSET = (Organisational Readiness a.k.a “transformation, Leadership alignment) PROCESS = (Agile, Experimentation, Removing 9 Blockers) PEOPLE = (Team composition, Skills Training, Experiment design, strategy) TACTICS = (Implementation, strategy, tools, best practices, implementation) MINDSET PROCESS PEOPLE TACTICS
  30. 30. The skillset of a the growth marketer
  31. 31. Head of Growth Process-Driven Analytical Creative Strong Personality T-shaped Soft Skills Developer Fast iterations Build fast fix later Loves data + tracking Creative Growth oriented Executes fast UX/UI Customer empathy Executes fast Front-end code Ship fast Loves testing Conversion Rate Optimization Data Analyst Small data sets Large data sets Back-end knowledge Needle in haystack Data to insights
  32. 32. Growth Marketing Transformation Pyramid MINDSET = (Organisational Readiness a.k.a “transformation, Leadership alignment) PROCESS = (Agile, Experimentation, Removing 9 Blockers) PEOPLE = (Team composition, Skills Training, Experiment design, strategy) TACTICS = (Implementation, strategy, tools, best practices, implementation) MINDSET PROCESS PEOPLE TACTICS
  33. 33. Pirate Funnel Awareness Getting people to visit your website Acquisition Getting them to sign up Activation Users get a great first user experience Retention Making sure users come back Referral Getting users to invite others Revenue Sell, upsell, cross sell
  34. 34. ouch Source: Andrew Chen’s Blog
  35. 35. Negative aging: “Leave quick or stay long” 97% of people just left
  36. 36. You have 5 seconds to answer.. What does this website do or offer? Why is it better than the competition or similar services?
  37. 37. 15%
  38. 38. Pirate Funnel Awareness Getting people to visit your website Acquisition Getting them to sign up Activation Users get a great first user experience Retention Making sure users come back Referral Getting users to invite others Revenue Sell, upsell, cross sell
  39. 39. Pirate Funnel Awareness Getting people to visit your website Acquisition Getting them to sign up Activation Users get a great first user experience Retention Making sure users come back Referral Getting users to invite others Revenue Sell, upsell, cross sell
  40. 40. Awareness Getting people to visit your website Acquisition Getting them to sign up Activation Users get a great first user experience Retention Making sure users come back Referral Getting users to invite others Revenue Sell, upsell, cross sell
  41. 41. Awareness Getting people to visit your website Acquisition Getting them to sign up Activation Users get a great first user experience Retention Making sure users come back Referral Getting users to invite others Revenue Sell, upsell, cross sell
  42. 42. Awareness Getting people to visit your website Acquisition Getting them to sign up Activation Users get a great first user experience Retention Making sure users come back Referral Getting users to invite others Revenue Sell, upsell, cross sell
  43. 43. Growth Tribe Philosophy It’s never been a more scary and exciting time to grow companies
  44. 44. Questions? Part-time or In-house courses: www.growthtribe.io

×