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Reason meets Imagination




                                 The Truth Behind Successful Innovation
                     ...
“The world’s private and public sector leaders believe
that a rapid escalation of ‘complexity’ is the biggest
challenge co...
4 Parts to Today’s Discussion




   1


   2


   3


   4

                                3
4 Parts to Today’s Discussion




   1    Government Context


   2


   3


   4

                                3
4 Parts to Today’s Discussion




   1    Government Context


   2    The Government Challenge


   3


   4

           ...
4 Parts to Today’s Discussion




   1    Government Context


   2    The Government Challenge


   3    The Truth Behind...
4 Parts to Today’s Discussion




   1    Government Context


   2    The Government Challenge


   3    The Truth Behind...
A New Imperative




                   4
What is Innovation in a Government Context?




                                              5
What is Innovation in a Government Context?
A definition…




                                              5
What is Innovation in a Government Context?
A definition…

“Generation and application of
new ideas for the improved
benef...
What is Innovation in a Government Context?
A definition…

“Generation and application of
new ideas for the improved
benef...
What is Innovation in a Government Context?
A definition…

“Generation and application of
new ideas for the improved
benef...
What is Driving Innovation in Government?


Key Drivers




                                            6
What is Driving Innovation in Government?


Key Drivers
! Citizens demanding more
  responsive and new
  services




    ...
What is Driving Innovation in Government?


Key Drivers
! Citizens demanding more
  responsive and new
  services

! Drive...
What is Driving Innovation in Government?


Key Drivers
! Citizens demanding more
  responsive and new
  services

! Drive...
What is Driving Innovation in Government?



Key Drivers                                 Consequences
! Citizens demanding...
The Government Challenge – A Reality Check




                                             8
The Government Challenge – A Reality Check


 Good news, innovation + Latent asset in the front line of
 is on the nationa...
The Government Challenge – A Reality Check


    Good news, innovation + Latent asset in the front line of
    is on the n...
The Government Challenge – Changing Expectations




                                                   9
The Government Challenge – Changing Expectations




            The big question for Government Marketing & Communication...
The Government Challenge – Changing Expectations




            The big question for Government Marketing & Communication...
The Government Challenge – Changing Expectations




                                  How?




                          ...
The Government Challenge – Changing Expectations




                                  How?


           Bring the voice o...
The real benefits in Innovating Through Co-creation



   1. The citizen is at the centre of creating the innovation
   2....
The Truth Behind Successful Innovation
 Key Characteristics
   MINDS
   GSG RIGHT




                                    ...
The Truth Behind Successful Innovation
 Key Characteristics

                               • Understanding the opportunit...
The Truth Behind Successful Innovation
 Key Characteristics

                                • Understanding the opportuni...
The Truth Behind Successful Innovation
 Key Characteristics

                                • Understanding the opportuni...
The Truth Behind Successful Innovation
 Key Characteristics

                                • Understanding the opportuni...
The Truth Behind Successful Innovation
 Key Characteristics


               Right Context
   MINDS




               Rig...
The Truth Behind Successful Innovation
 Key Characteristics

                                          Current Situation A...
The Way Forward
 Key Characteristics


               Right Context


                                             ?
   MI...
1% Rule




          16
1% Rule



          167,113 of Amazon’s book reviews were
          contributed by just a few “top-100!
          reviewe...
The Way Forward
 Key Characteristics


               Right Context
   MINDS




               Right Question
   GSG RIGH...
The Way Forward
 Key Characteristics


               Right Context
   MINDS




               Right Question
   GSG RIGH...
The Design Choices – WHO?

Types of Co-creation




                            18
The Design Choices – WHO?

  Types of Co-creation




         Right Minds
           Experts



 Focus on skills & knowle...
The Design Choices – WHO?

  Types of Co-creation




                                        Coalition of
         Right ...
The Design Choices – WHO?

  Types of Co-creation



                                                                Let t...
The Way Forward
 Key Characteristics


               Right Context
   MINDS




               Right Question
   GSG RIGH...
The Way Forward
 Key Characteristics


               Right Context    Creating the right conditions
                     ...
Right Approach: Some Key Principles




               Look forward not back

               Everybody an expert
   MINDS
...
The Way Forward

The Right Approach




                     21
The Way Forward

The Right Approach

                     Connect
                     To enable
                     crea...
The Way Forward

The Right Approach

                     Connect
                     To enable
                     crea...
The Way Forward

The Right Approach

                     Connect
                     To enable
                     crea...
The Way Forward

The Right Approach

                             Connect
                             To enable
         ...
The Way Forward

The Right Approach

                                          Connect
                                   ...
The Way Forward

The Right Approach

                                          Connect
                                   ...
The Way Forward

The Right Approach

                          Commit          Connect
                         To ongoing...
DHS – Emergency Departments




                              22
DHS – Emergency Departments

                              NEEDS

                              Clinical
                 ...
DHS – Emergency Departments

  FEELINGS                    NEEDS

                              Clinical
     Fear        ...
DHS – Emergency Departments

  FEELINGS                                  NEEDS

                                          ...
DHS – Emergency Departments

  FEELINGS                                  NEEDS

                                          ...
DHS – Emergency Departments

  FEELINGS                                            NEEDS

                                ...
DHS – Emergency Departments




                              24
DHS – Emergency Departments




                              25
Some Tips and Traps...




                         26
Some Tips and Traps...




          ! Don’t start if you can’t action - Right level Sponsorship is critical




         ...
Some Tips and Traps...




          ! Don’t start if you can’t action - Right level Sponsorship is critical
          ! B...
Some Tips and Traps...




          ! Don’t start if you can’t action - Right level Sponsorship is critical
          ! B...
Some Tips and Traps...




          ! Don’t start if you can’t action - Right level Sponsorship is critical
          ! B...
Some Tips and Traps...




          ! Don’t start if you can’t action - Right level Sponsorship is critical
          ! B...
Some Tips and Traps...




          ! Don’t start if you can’t action - Right level Sponsorship is critical
          ! B...
Some Tips and Traps...




          ! Don’t start if you can’t action - Right level Sponsorship is critical
          ! B...
In Summary ...




                 27
In Summary ...


    1. Innovation now an expectation




                                       27
In Summary ...


    1. Innovation now an expectation
    2. Overcoming Government constraints not easy




              ...
In Summary ...


    1. Innovation now an expectation
    2. Overcoming Government constraints not easy
    3. Champions o...
In Summary ...


    1. Innovation now an expectation
    2. Overcoming Government constraints not easy
    3. Champions o...
In Summary ...


    1. Innovation now an expectation
    2. Overcoming Government constraints not easy
    3. Champions o...
In Summary ...


    1. Innovation now an expectation
    2. Overcoming Government constraints not easy
    3. Champions o...
In Summary ...


    1. Innovation now an expectation
    2. Overcoming Government constraints not easy
    3. Champions o...
In Summary ...


    1. Innovation now an expectation
    2. Overcoming Government constraints not easy
    3. Champions o...
In Summary ...


    1. Innovation now an expectation
    2. Overcoming Government constraints not easy
    3. Champions o...
Reason meets Imagination




                                                                                             ...
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The Truth Behind Successful Government Innovation

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Government Marketing & Communications Conference Surfers Paradise - 2 September 2010

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The Truth Behind Successful Government Innovation

  1. 1. Reason meets Imagination The Truth Behind Successful Innovation Government Marketing & Communications Conference Surfers Paradise - 2 September 2010 Growth Solutions Group Market Strategy Research Level 11. 99 Queen Street T. +61 3 9670 4700 Brand & Communication Melbourne. Victoria 3000. Australia W. www.gsg.com.au This document is not to be copied without permission
  2. 2. “The world’s private and public sector leaders believe that a rapid escalation of ‘complexity’ is the biggest challenge confronting them. They expect it to continue, indeed, to accelerate in the coming years They are equally clear that their enterprises today are not equipped to cope effectively with this complexity in the global environment Finally, they identify ‘creativity’ as the single most important leadership competency for enterprises seeking a path through this complexity” IBM Global Study 2010: Capitalizing on Complexity 1500 CEO face-to-face interviews—60 countries, 33 industries. 2
  3. 3. 4 Parts to Today’s Discussion 1 2 3 4 3
  4. 4. 4 Parts to Today’s Discussion 1 Government Context 2 3 4 3
  5. 5. 4 Parts to Today’s Discussion 1 Government Context 2 The Government Challenge 3 4 3
  6. 6. 4 Parts to Today’s Discussion 1 Government Context 2 The Government Challenge 3 The Truth Behind Successful Innovation 4 3
  7. 7. 4 Parts to Today’s Discussion 1 Government Context 2 The Government Challenge 3 The Truth Behind Successful Innovation 4 A Way Forward 3
  8. 8. A New Imperative 4
  9. 9. What is Innovation in a Government Context? 5
  10. 10. What is Innovation in a Government Context? A definition… 5
  11. 11. What is Innovation in a Government Context? A definition… “Generation and application of new ideas for the improved benefit of the community” 5
  12. 12. What is Innovation in a Government Context? A definition… “Generation and application of new ideas for the improved benefit of the community” Areas of focus for government innovation… 5
  13. 13. What is Innovation in a Government Context? A definition… “Generation and application of new ideas for the improved benefit of the community” Areas of focus for government innovation… 1. Policy development & social reform 2. New government services • Extension of current services • Improved efficiency and effectiveness of services • Improved productivity or cost reduction 5
  14. 14. What is Driving Innovation in Government? Key Drivers 6
  15. 15. What is Driving Innovation in Government? Key Drivers ! Citizens demanding more responsive and new services 6
  16. 16. What is Driving Innovation in Government? Key Drivers ! Citizens demanding more responsive and new services ! Drive for more efficient use of limited public sector resources 6
  17. 17. What is Driving Innovation in Government? Key Drivers ! Citizens demanding more responsive and new services ! Drive for more efficient use of limited public sector resources ! Operating environment increasing in complexity 6
  18. 18. What is Driving Innovation in Government? Key Drivers Consequences ! Citizens demanding more responsive and Increased public new services service accountability ! Drive for more efficient More & more focus on use of limited public the Citizen first sector resources Innovative capability & culture in the public ! Operating environment sector increasing in complexity 7
  19. 19. The Government Challenge – A Reality Check 8
  20. 20. The Government Challenge – A Reality Check Good news, innovation + Latent asset in the front line of is on the national Government agenda + Recognition that innovation is a driver of economic growth + Review and research into innovation 8
  21. 21. The Government Challenge – A Reality Check Good news, innovation + Latent asset in the front line of is on the national Government agenda + Recognition that innovation is a driver of economic growth + Review and research into innovation − Cultural/structure/skills …but significant − Risk average political environment − Hierarchical/Silos/Layers of Government barriers exist to making − Rules, regulations and accountability it happen throughout − Entrepreneurial mandate & skills whole of Government − Lack of a ‘burning bridge’ 8
  22. 22. The Government Challenge – Changing Expectations 9
  23. 23. The Government Challenge – Changing Expectations The big question for Government Marketing & Communications: 10
  24. 24. The Government Challenge – Changing Expectations The big question for Government Marketing & Communications: What role and response can you take drive success in terms of innovation? 10
  25. 25. The Government Challenge – Changing Expectations How? 11
  26. 26. The Government Challenge – Changing Expectations How? Bring the voice of the citizen into the innovation pathway through co-creation The best ideas from the best (or more) people 11
  27. 27. The real benefits in Innovating Through Co-creation 1. The citizen is at the centre of creating the innovation 2. Links all the relevant stakeholders 3. Breaks down the ‘silos’ 4. Establishing the right environment for creative thinking 5. Focuses the innovation on a clear purpose 6. Ensures the right level of sponsorship 7. Ensures key stakeholders are engaged and have a stake on delivering the outcome 8. Bias for action – Thought through how to sort, prioritise, implement 12
  28. 28. The Truth Behind Successful Innovation Key Characteristics MINDS GSG RIGHT 13
  29. 29. The Truth Behind Successful Innovation Key Characteristics • Understanding the opportunity & Right Context needs of the community DEFINE MINDS GSG RIGHT 13
  30. 30. The Truth Behind Successful Innovation Key Characteristics • Understanding the opportunity & Right Context needs of the community DEFINE MINDS • Having a clear purpose / issue to Right Question address ASK GSG RIGHT 13
  31. 31. The Truth Behind Successful Innovation Key Characteristics • Understanding the opportunity & Right Context needs of the community DEFINE MINDS • Having a clear purpose / issue to Right Question address ASK GSG RIGHT • Engaging the best people to help co- Right People create the right outcome ENGAGE 13
  32. 32. The Truth Behind Successful Innovation Key Characteristics • Understanding the opportunity & Right Context needs of the community DEFINE MINDS • Having a clear purpose / issue to Right Question address ASK GSG RIGHT • Engaging the best people to help co- Right People create the right outcome ENGAGE • Inspire, engage & reward ongoing Right Approach involvement of key stakeholders MANAGE 13
  33. 33. The Truth Behind Successful Innovation Key Characteristics Right Context MINDS Right Question GSG RIGHT Right People Right Approach 14
  34. 34. The Truth Behind Successful Innovation Key Characteristics Current Situation Analysis Right Context Identify desired outcome MINDS Right Question Identify key decision makers GSG RIGHT Right People Understand the decision making criteria Determine the constraints to solution Right Approach development 14
  35. 35. The Way Forward Key Characteristics Right Context ? MINDS Right Question The right question that we need to ask to solve this challenge. GSG RIGHT Right People A clear statement of purpose & defines the territory for innovation Right Approach Provides focus 15
  36. 36. 1% Rule 16
  37. 37. 1% Rule 167,113 of Amazon’s book reviews were contributed by just a few “top-100! reviewers. Over 50% of all the Wikipedia edits are done by just .7% of the users - 524 people. In December 20, 2007 on the MSDN Community site, 1866 edits out of 10851 total edits were made by the top five contributors (three of whom are Microsoft employees). That percentage is slightly above one percent at 1.72%. Just 0.16% of all visitors to YouTube upload videos to it 0.2% of visitors to Flickr upload photos. 16
  38. 38. The Way Forward Key Characteristics Right Context MINDS Right Question GSG RIGHT Right People Right Approach 17
  39. 39. The Way Forward Key Characteristics Right Context MINDS Right Question GSG RIGHT Right People Who do you need to work with solve the challenge? What perspective and knowledge can Right Approach they bring to the co-creation process? 17
  40. 40. The Design Choices – WHO? Types of Co-creation 18
  41. 41. The Design Choices – WHO? Types of Co-creation Right Minds Experts Focus on skills & knowledge Highly specific problem solving Speed matters High quality input Very selective 18
  42. 42. The Design Choices – WHO? Types of Co-creation Coalition of Right Minds Parties Experts Focus on skills & knowledge Each group brings something Highly specific problem solving different to the process Speed matters Collaboration within and High quality input across groups Very selective Knowledge sharing Same or different roles 18
  43. 43. The Design Choices – WHO? Types of Co-creation Let the people Coalition of speak Right Minds Parties Like minded Experts community Focus on skills & knowledge Each group brings something Open to anyone Highly specific problem solving different to the process Online approach works best Speed matters Collaboration within and High volume of input High quality input across groups Time consuming Very selective Knowledge sharing Heavy filtering process Same or different roles 1% factor 18
  44. 44. The Way Forward Key Characteristics Right Context MINDS Right Question GSG RIGHT Right People Right Approach 19
  45. 45. The Way Forward Key Characteristics Right Context Creating the right conditions to allow innovation through co-creation to flourish and succeed. MINDS Right Question It’s not the process (that GSG RIGHT depends on the need/project) Right People but rather the principles to guide the way of collaborating Right Approach 19
  46. 46. Right Approach: Some Key Principles Look forward not back Everybody an expert MINDS Nothing is ever created without Passion GSG RIGHT A sense of purpose essential for involvement The Power of a few vs the common denominator of mass Willing to lose some control to the power of the idea 20
  47. 47. The Way Forward The Right Approach 21
  48. 48. The Way Forward The Right Approach Connect To enable creation of ideas 21
  49. 49. The Way Forward The Right Approach Connect To enable creation of ideas Inspire A reason to believe 21
  50. 50. The Way Forward The Right Approach Connect To enable creation of ideas Inspire A reason to believe Frame Clearly articulate the purpose & constraints 21
  51. 51. The Way Forward The Right Approach Connect To enable creation of ideas Inspire A reason to believe Frame Clearly articulate Share the purpose & constraints Facilitate knowledge exchange 21
  52. 52. The Way Forward The Right Approach Connect To enable creation of ideas Inspire A reason to believe Frame Learn Clearly articulate To create the purpose & efficiencies in Share constraints the future Facilitate knowledge exchange 21
  53. 53. The Way Forward The Right Approach Connect To enable creation of ideas Reward Inspire Give something A reason to back to believe collaborators Frame Learn Clearly articulate To create the purpose & efficiencies in Share constraints the future Facilitate knowledge exchange 21
  54. 54. The Way Forward The Right Approach Commit Connect To ongoing To enable development creation of ideas Reward Inspire Give something A reason to back to believe collaborators Frame Learn Clearly articulate To create the purpose & efficiencies in Share constraints the future Facilitate knowledge exchange 21
  55. 55. DHS – Emergency Departments 22
  56. 56. DHS – Emergency Departments NEEDS Clinical • Assessment • Treatment • Discharge/handover Logistical • Parking • Decent place to sit • Telephone • Food • Drink • Toilets • Distraction/ entertainment Rational • Knowledge/ clear expectations Emotional • Reassurance • Compassion 23
  57. 57. DHS – Emergency Departments FEELINGS NEEDS Clinical Fear • Assessment • Treatment • Discharge/handover Logistical Anxiety • Parking • Decent place to sit • Telephone • Food Confusion • Drink • Toilets • Distraction/ entertainment Boredom Rational • Knowledge/ clear expectations Frustration Emotional • Reassurance • Compassion 23
  58. 58. DHS – Emergency Departments FEELINGS NEEDS Clinical Fear • Assessment • Treatment • Discharge/handover Logistical Anxiety • Parking • Decent place to sit • Telephone • Food Confusion • Drink • Toilets • Distraction/ entertainment Boredom Rational Reassurance • Knowledge/ clear expectations Frustration Emotional • Reassurance • Compassion 23
  59. 59. DHS – Emergency Departments FEELINGS NEEDS Clinical Fear • Assessment • Treatment • Discharge/handover Logistical Anxiety • Parking • Decent place to sit • Telephone • Food Confusion • Drink • Toilets • Distraction/ entertainment Boredom Rational Knowledge Reassurance • Knowledge/ clear expectations Frustration Emotional • Reassurance • Compassion 23
  60. 60. DHS – Emergency Departments FEELINGS NEEDS Clinical Fear • Assessment • Treatment • Discharge/handover Logistical Anxiety • Parking • Decent place to sit • Telephone • Food Confusion • Drink • Toilets • Distraction/ entertainment Boredom Rational Knowledge Reassurance • Knowledge/ clear expectations Frustration Emotional • Reassurance Control • Compassion 23
  61. 61. DHS – Emergency Departments 24
  62. 62. DHS – Emergency Departments 25
  63. 63. Some Tips and Traps... 26
  64. 64. Some Tips and Traps... ! Don’t start if you can’t action - Right level Sponsorship is critical 26
  65. 65. Some Tips and Traps... ! Don’t start if you can’t action - Right level Sponsorship is critical ! Begin with the End in Mind – Design of Process – Think it though 26
  66. 66. Some Tips and Traps... ! Don’t start if you can’t action - Right level Sponsorship is critical ! Begin with the End in Mind – Design of Process – Think it though ! Be clear what you want from others -ideas or Input from others 26
  67. 67. Some Tips and Traps... ! Don’t start if you can’t action - Right level Sponsorship is critical ! Begin with the End in Mind – Design of Process – Think it though ! Be clear what you want from others -ideas or Input from others ! The 1% rule – who Is best to participate? 26
  68. 68. Some Tips and Traps... ! Don’t start if you can’t action - Right level Sponsorship is critical ! Begin with the End in Mind – Design of Process – Think it though ! Be clear what you want from others -ideas or Input from others ! The 1% rule – who Is best to participate? ! With asking comes responsibility to act 26
  69. 69. Some Tips and Traps... ! Don’t start if you can’t action - Right level Sponsorship is critical ! Begin with the End in Mind – Design of Process – Think it though ! Be clear what you want from others -ideas or Input from others ! The 1% rule – who Is best to participate? ! With asking comes responsibility to act ! Let go but stay in the middle 26
  70. 70. Some Tips and Traps... ! Don’t start if you can’t action - Right level Sponsorship is critical ! Begin with the End in Mind – Design of Process – Think it though ! Be clear what you want from others -ideas or Input from others ! The 1% rule – who Is best to participate? ! With asking comes responsibility to act ! Let go but stay in the middle ! Manage expectations - when does co-creation stop? 26
  71. 71. In Summary ... 27
  72. 72. In Summary ... 1. Innovation now an expectation 27
  73. 73. In Summary ... 1. Innovation now an expectation 2. Overcoming Government constraints not easy 27
  74. 74. In Summary ... 1. Innovation now an expectation 2. Overcoming Government constraints not easy 3. Champions of ‘the Citizen’ and ‘stakeholders’ are best placed to lead a new way 27
  75. 75. In Summary ... 1. Innovation now an expectation 2. Overcoming Government constraints not easy 3. Champions of ‘the Citizen’ and ‘stakeholders’ are best placed to lead a new way 4. Co-creation has many benefits (and some traps) 27
  76. 76. In Summary ... 1. Innovation now an expectation 2. Overcoming Government constraints not easy 3. Champions of ‘the Citizen’ and ‘stakeholders’ are best placed to lead a new way 4. Co-creation has many benefits (and some traps) • Benefits are best ideas for better outcomes with wider ownership of what needs to happen and a confidence to make it happen 27
  77. 77. In Summary ... 1. Innovation now an expectation 2. Overcoming Government constraints not easy 3. Champions of ‘the Citizen’ and ‘stakeholders’ are best placed to lead a new way 4. Co-creation has many benefits (and some traps) • Benefits are best ideas for better outcomes with wider ownership of what needs to happen and a confidence to make it happen • the necessary ingredients for true change 27
  78. 78. In Summary ... 1. Innovation now an expectation 2. Overcoming Government constraints not easy 3. Champions of ‘the Citizen’ and ‘stakeholders’ are best placed to lead a new way 4. Co-creation has many benefits (and some traps) • Benefits are best ideas for better outcomes with wider ownership of what needs to happen and a confidence to make it happen • the necessary ingredients for true change 5. Successful innovation requires a new disciplined approach to creativity 27
  79. 79. In Summary ... 1. Innovation now an expectation 2. Overcoming Government constraints not easy 3. Champions of ‘the Citizen’ and ‘stakeholders’ are best placed to lead a new way 4. Co-creation has many benefits (and some traps) • Benefits are best ideas for better outcomes with wider ownership of what needs to happen and a confidence to make it happen • the necessary ingredients for true change 5. Successful innovation requires a new disciplined approach to creativity 6. You are well positioned to lead 27
  80. 80. In Summary ... 1. Innovation now an expectation 2. Overcoming Government constraints not easy 3. Champions of ‘the Citizen’ and ‘stakeholders’ are best placed to lead a new way 4. Co-creation has many benefits (and some traps) • Benefits are best ideas for better outcomes with wider ownership of what needs to happen and a confidence to make it happen • the necessary ingredients for true change 5. Successful innovation requires a new disciplined approach to creativity 6. You are well positioned to lead RIGHT MINDS TO RIGHT PROBLEM FOR RIGHT OUTCOME 27
  81. 81. Reason meets Imagination Thank you. Growth Solutions Group Market Strategy Research Level 11. 99 Queen Street T. +61 3 9670 4700 Brand & Communication Melbourne. Victoria 3000. Australia W. www.gsg.com.au This document is not to be copied without permission

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