Common scenario in many
Original idea gets no traction. The team pivots.
New product development. Launch to same list.
No paid signups and no traction again. And again.
And then again.
But then they decide to fall back into their
Because they’ve since learnt about Growth
Hacking, now they understand that their original
ideal was actually massively “sticky”, but their
activation process had too much friction.
Product/Market fit is the only
thing that matters
✤ Growth Hacking helps you to keep burn rate as
low as possible while iterating towards
achieving Product/Market fit.
✤ Some level of preliminary value proposition
iteration and signup flow optimisation is
necessary to establish some early traffic
✤ Achieving product/market fit requires at least
40% of users saying they would be “very
disappointed” without your product.
What is Growth Hacking
✤ Growth hacking is a marketing technique developed
by technology startups which uses creativity,
analytical thinking, and social metrics to sell products
and gain exposure
✤ Term invented in 2010 called before: Agile Marketing
✤ Marketers are important, but early in a startup you
need someone with a narrower focus on growth.
✤ With growth hacking, we begin by testing until we
can be confident we have a product worth marketing.
✤ Growth hacking is primarily found in startups, but it is
eventually also found in larger organisations.
What is a Growth Hacker
Growth hackers "are a hybrid of marketer and coder, one who looks at the
traditional question of 'How do I get customers for my product?' and answers
with A/B tests, landing pages, viral factor, email deliverability, and Open Graph.
Analytics and Measurements
Once people love your product, you need to start to optimise viral
growth mechanisms and boost your growth engine.
People who pay for using your product or service are those
that put the real fuel your company.
Acquisition and Activation mean nothing if people don't
stick to your product or service. This is one of the most
vital factor if you want to achieve sustainable growth.
This is the ﬁrst time that people experience your
“Aha!” moment and they experience the value
proposition that you promised them.
Acquiring new customers means understanding
what makes your customers tick.!
You need a continuous ﬂow with prospects and
be careful for not wasting money in the wrong