Growth Hacking 101: An Introduction To Growth Hacking Marketing

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Growth Hacking 101: An Introduction To Growth Hacking Marketing

  1. 1. Growth hacking Intro Test - Evaluate - Repeat : growthrocks : @growthrocks : www.growthrocks.com
  2. 2. Common scenario in many tech accelerators Original idea gets no traction. The team pivots. New product development. Launch to same list. No paid signups and no traction again. And again. And then again. But then they decide to fall back into their original idea. Because they’ve since learnt about Growth Hacking, now they understand that their original ideal was actually massively “sticky”, but their activation process had too much friction.
  3. 3. Product/Market fit is the only thing that matters ✤ Growth Hacking helps you to keep burn rate as low as possible while iterating towards achieving Product/Market fit. ✤ Some level of preliminary value proposition iteration and signup flow optimisation is necessary to establish some early traffic ✤ Achieving product/market fit requires at least 40% of users saying they would be “very disappointed” without your product.
  4. 4. What is Growth Hacking ✤ Growth hacking is a marketing technique developed by technology startups which uses creativity, analytical thinking, and social metrics to sell products and gain exposure ✤ Term invented in 2010 called before: Agile Marketing ✤ Marketers are important, but early in a startup you need someone with a narrower focus on growth. ✤ With growth hacking, we begin by testing until we can be confident we have a product worth marketing. ✤ Growth hacking is primarily found in startups, but it is eventually also found in larger organisations.
  5. 5. What is a Growth Hacker Developer Marketer Growth Hacker Growth hackers "are a hybrid of marketer and coder, one who looks at the traditional question of 'How do I get customers for my product?' and answers with A/B tests, landing pages, viral factor, email deliverability, and Open Graph.
  6. 6. 01 Growth Tactics Analytics and Measurements Landing Pages On-boarding Social Networks A/B Testing Content Marketing Email Marketing
  7. 7. Growth Funnel Customer Acquisition Customer Activation Customer Retention Referrals Once people love your product, you need to start to optimise viral growth mechanisms and boost your growth engine. People who pay for using your product or service are those that put the real fuel your company. Acquisition and Activation mean nothing if people don't stick to your product or service. This is one of the most vital factor if you want to achieve sustainable growth. This is the first time that people experience your “Aha!” moment and they experience the value proposition that you promised them. Acquiring new customers means understanding what makes your customers tick.! You need a continuous flow with prospects and be careful for not wasting money in the wrong channels. Revenue Generation
  8. 8. Thank you! #growthrocks : growthrocks : @growthrocks : www.growthrocks.com : growthrocks

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