Growth Hacking is not SEO
As mentioned in some of the previous chapters, the most common misconception you
can fall into is the growth = traffic equation. One of the most common topics you will
come across in that realm is SEO.
By working on SEO, you can achieve better search results for your website. That way, it
will be easier to find on search engines and reach a larger audience. This is only one of
the various channels for acquisition that we discussed when we talked about the
In order to conduct a successful acquisition plan, you should not focus on one channel,
and to achieve successful growth, you need to focus on more than just acquisition. In
that regard, SEO is only a channel in acquisition for the duration of the growth hacking
process. Outside of that realm, the SEO = Growth Hacking equation simply is not true.
Gaining Free Traﬃc from Social Networks
The second largest issue generated by the Growth = Traffic equation is
the spamming activities made via social networks to achieve traffic.
Social networks are just one of the channels that can be used to reach a
certain audience. In order to acquire new users from social networks,
one needs the right content and scenarios. Most of the activities that
are targeted towards acquisition are classified as spam if they lack
good content and value generation. Auto follower bots, page like
boosts, auto bot comment to popular accounts are all methods that
should be strictly avoided.
To expand and grow your business requires systematic effort. No
business can expand overnight with a good idea or an application.
Growth hacking enables you to establish the right systematics, to find
real solutions to the right problems and to effectively analyze and
optimize your growth process. True growth is not achieved by the
application of one magic idea, but the result of testing out numerous
ideas and applications.
Zero Budget Marketing
One of the biggest misconceptions about growth hacking is the fact
that it is thought to be a zero budget marketing practice. Most of the
work that is done with that perspective is branded as spam. It is
undeniable that ventures try to achieve their growth process with
organic methods and with minimal budgets, but programming the
growth process to achieve its marketing goals with zero budget will not
yield any growth at the end of the day. Growth hacking aims to
encapsulate and work with only the effective methods that produce
Find Out More!
Learn more with my book
Introduction to Growth Hacking!