UX

SHAHRIZAR VIDEO GAME DESIGNER STARTUP
FOUNDER PHYSICIST ARTIST FATHER, HUSBAND MANUFACTURING INDUSTRY TRAINER

There is no shortcut in
good UX design

Good UX design comes from
continued testing, and improvements to the product and service.

Visual Design
System Design

Visual Design System Design Branding
in the Physical world Customer service Packaging Product Unboxing This is UX

What influences your experience?

Human Emotion determines UX

What emotions should good UX
target?

COOL INTERESTING BEAUTIFUL UX Designing
for Emotions

Techniques Humor You remember humorous
Ads more than the serious ones. Recognize Humans are drawn to things that we relate to. Golden Ratio. Pattern Humans like to recognize patterns. Provide a pattern to follow.

Techniques Engage Give them an
interactive tool to engage. Like, Comment, Rate. Talk We value authentic communication. Talk like a friend, not a faceless entity. Relationship Its no longer about making a sale. Its about building a relationship.

PRODUCT Direct Stakeholder Indirect Stakeholder
Wider Environment Key Points One reason products fail is because teams do not solve the problems that are important to the right users. These personas are not always obvious, as they may be associated with the product through indirect connections. With Customer-Centric, you can identify the vast web of people your product impacts and explore the complex butterfly effect; doing so reveals which stakeholders are most important and what your product requirements are. CUSTOMER-CENTRIC GAME

Ergonomics of User Interface

Ergonomics guideline Consistency Principle of
Least Astonishment. Consistent icons, terms, etc. Simplicity Break complex tasks into simpler tasks. Human Memory Limitation Organize information into small chunks.

Ergonomics guideline Cognitive Directness Reduce
abstraction and reuse real world metaphors. Feedback Provide actionable feedback. Not just an error message. User Centered “There was a problem copying files to your disk” rather than “Error 309”.

Ergonomics guideline Anthropomor phization Avoid
“Have a nice day” messages from your computer. Modality Force users to complete one task before moving to another. Allow escape routes. Attention Nudge user attention, rather than trying to force them. Gentle animations.

Strongly Strongly disagree agree 1.
I think that I would like to use this system frequently 2. I found the system unnecessarily complex 3. I thought the system was easy to use 4. I think that I would need the support of a technical person to be able to use this system 5. I found the various functions in this system were well integrated 6. I thought there was too much inconsistency in this system 7. I would imagine that most people would learn to use this system very quickly 8. I found the system very cumbersome to use 9. I felt very confident using the system 10. I needed to learn a lot of things before I could get going with this system 1 2 3 4 5 1 2 3 4 5 1 2 3 4 5 1 2 3 4 5 1 2 3 4 5 1 2 3 4 5 1 2 3 4 5 1 2 3 4 5 1 2 3 4 5 1 2 3 4 5 System Usability Score (SUS) www.usability.gov

> 68% Above Average <
68% Below Average System Usability Score (SUS)

Influence of Design on UX

Which is nicer?

1981
Apple Macintosh

Visual cues, such as the
arrow on a pop-up menu, help people recognize familiar elements. People learn to associate certain behaviors with specific elements based on their appearance. For example, people recognize push buttons by their rounded shape… — OSX Human Interface Guidelines

Professor Nänni, author of the
exemplary Visual Perception, a book detailing our best-to-date scientific understanding of the processes involved in visual cognition, is saying that rounded rectangles are literally easier on the eye. Put another way, compared to square- edged rectangles, rounded rectangles are more computationally efficient for the human brain.

Simplifying Interactions -
minimalism

To accomplish simplification, user experience
designers employ a variety of design exercises to make the UI more efficient. We limit the amount of choices available to a user, reduce the size of content and site copy, progressively disclose UI options, and synthesize unruly navigation elements. Essentially though, these are just exercises in numerical reduction.

Ask Who? What? Why? &
When? to simplify User Interactions.

Who is your new website
for? Who are your users, and how many user personas can they be categorized into? What sets (or will set) your brand(s) and your website apart? What is your user looking for on your site? What problems do you solve for them? Why are users visiting your site? Why are they choosing you over the competition? When is the right time for you to redesign your UX, or to include UX design in your next project?

Influencing human habits

Gamifying Interactions
and Experience