1.
/groups/BusinessGrowthCommunity
#GrowBrisbane #UBGM16

2.
Agenda
● Introductions
● Turn Visitors into Leads
● Q&A Time
● Announcements
● Door Prizes
#GrowBrisbane #UBGM16

3.
Turning Visitors into Leads
Or how to get more conversions from your online resources
#GrowBrisbane #UBGM16
By: Daniel E. Smith

4.
● Prerequisites
● Desired Outcome
● Timeliness
● What to Look For
● Case studies
#GrowBrisbane #UBGM16

5.
Prerequisites
#GrowBrisbane #UBGM16

6.
1. Defined Purpose
#GrowBrisbane #UBGM16

7.
2. Defined Ideal Customer
#GrowBrisbane #UBGM16

8.
3. Defined Product or Service
#GrowBrisbane #UBGM16

9.
4. Visitors Traffic People
#GrowBrisbane #UBGM16

10.
Desired Outcome
#GrowBrisbane #UBGM16

11.
What does your Ideal customer want to achieve
when they look for someone like you?
#GrowBrisbane #UBGM16

12.
What weight do you take off their shoulders?
#GrowBrisbane #UBGM16

13.
Each ideal customer will be unique
#GrowBrisbane #UBGM16

14.
Example
#GrowBrisbane #UBGM16

15.
Family Vacation or Business travel?
#GrowBrisbane #UBGM16

16.
#GrowBrisbane #UBGM16
BusinessFamily
● WiFi
● No Downtime
● Leg room
● Price
● Bathrooms
● Snacks
Desired Outcome

17.
To get to the destination safely and
comfortably
#GrowBrisbane #UBGM16

18.
Timeliness
#GrowBrisbane #UBGM16

19.
At what stage should you make an offer?
#GrowBrisbane #UBGM16

20.
Should you send flight information after the
school holidays?
#GrowBrisbane #UBGM16

21.
It depends on your ideal customer
#GrowBrisbane #UBGM16

22.
What to understand
#GrowBrisbane #UBGM16

23.
Trustworthiness
#GrowBrisbane #UBGM16

24.
#GrowBrisbane #UBGM16

25.
#GrowBrisbane #UBGM16

26.
Clear Call to Action
#GrowBrisbane #UBGM16

27.
#GrowBrisbane #UBGM16

28.
Great design
#GrowBrisbane #UBGM16

29.
#GrowBrisbane #UBGM16

30.
#GrowBrisbane #UBGM16

31.
Example
#GrowBrisbane #UBGM16

32.
#GrowBrisbane #UBGM16

33.
#GrowBrisbane #UBGM16

34.
#GrowBrisbane #UBGM16
/savvysuecooper
/sue.z.cooper
/GrowthHackerAU
/GrowthHackerAU
@GrowthHackerAU
DanielE.Smith
SueCooper