1.
Planning for growth
Or how to build growth into your business from the ground up
#GrowBrisbane #UBGM16
By: Daniel E. Smith

2.
Program
5 Keys to growth
Establish the baseline
Understand the journey
Formulate Ideas
Test, Test, Test
Analyse results
#GrowBrisbane #UBGM16

3.
5 Keys to growth
#GrowBrisbane #UBGM16

4.
1.Crystal clear purpose
#GrowBrisbane #UBGM16

5.
2.Crystal clear niche
#GrowBrisbane #UBGM16

6.
SEARCH
#GrowBrisbane #UBGM16

7.
CONSUMER
ELECTRONICS
#GrowBrisbane #UBGM16

8.
?????
#GrowBrisbane #UBGM16

9.
3.Ideal customer persona
#GrowBrisbane #UBGM16

10.
#GrowBrisbane #UBGM16

11.
4.Valuable proposition
#GrowBrisbane #UBGM16

12.
MOST RELEVANT
ANSWERS
#GrowBrisbane #UBGM16

13.
MOST
INNOVATIVE
PRODUCTS
#GrowBrisbane #UBGM16

14.
5.Impossible goal
#GrowBrisbane #UBGM16

15.
INDEX THE
WORLD’S INFO
IN 100 YEARS
#GrowBrisbane #UBGM16

16.
Establish the baseline
#GrowBrisbane #UBGM16

17.
Growth = Have - Had
Defined period of time
#GrowBrisbane #UBGM16

18.
What can you measure to see
progress toward your goal?
#GrowBrisbane #UBGM16

19.
How much do you have now?
#GrowBrisbane #UBGM16

20.
#GrowBrisbane #UBGM16
Had
Period of time
Have
+ Growth
- Growth
Have

21.
Understand the journey
#GrowBrisbane #UBGM16

22.
Levers
Acquisition
Activation
Revenue
Referral
Retention
#GrowBrisbane #UBGM16

23.
Acquisition
#GrowBrisbane #UBGM16
Discovery and exploration of your product/service

24.
Activation
#GrowBrisbane #UBGM16
Conversion and experience

25.
Revenue
#GrowBrisbane #UBGM16
How do you get paid, how easy is it to pay

26.
Referrals
#GrowBrisbane #UBGM16
Shareability of your product/service

27.
Retention
#GrowBrisbane #UBGM16
Opportunities for repeat business

28.
Formulate ideas
#GrowBrisbane #UBGM16

29.
Growth is a team sport
#GrowBrisbane #UBGM16

30.
How can your team contribute
their growth ideas?
#GrowBrisbane #UBGM16

31.
#GrowBrisbane #UBGM16

32.
I.C.E. Scores
#GrowBrisbane #UBGM16

33.
Impact, Confidence, Ease
#GrowBrisbane #UBGM16

34.
I + C + E / 3 = Score
#GrowBrisbane #UBGM16

35.
5 + 3 + 4 / 3 = ICE Score 4
#GrowBrisbane #UBGM16
1 = Bad 10 = Do it right now, don’t wait

36.
Test, Test, Test
#GrowBrisbane #UBGM16

37.
Fastest growing companies test
#GrowBrisbane #UBGM16

38.
At least three experiments / week
#GrowBrisbane #UBGM16

39.
Choose growth lever
#GrowBrisbane #UBGM16

40.
Test the highest scoring ideas
#GrowBrisbane #UBGM16

41.
Monitor the progress continually
#GrowBrisbane #UBGM16

42.
Analyse
#GrowBrisbane #UBGM16

43.
What worked? What didn’t?
#GrowBrisbane #UBGM16

44.
Why?
#GrowBrisbane #UBGM16

45.
What can you learn?
#GrowBrisbane #UBGM16

46.
In the real world
#GrowBrisbane #UBGM16

47.
#GrowBrisbane #UBGM16
IMPLEMENTED DECERRS

48.
#GrowBrisbane #UBGM16
IMPLEMENTED DECERRS

49.
#GrowBrisbane #UBGM16

50.
#GrowBrisbane #UBGM16
IMPLEMENTED DECERRS

51.
#GrowBrisbane #UBGM16
IMPLEMENTED DECERRS

52.
#GrowBrisbane #UBGM16
IMPLEMENTED DECERRS

53.
#GrowBrisbane #UBGM16
/savvysuecooper
/sue.z.cooper
/GrowthHackerAU
/GrowthHackerAU
@GrowthHackerAU
DanielE.Smith
SueCooper