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Our approach to sustainable ingredientsJanuary 2012
QuestionWhat are the key hurdles facing us?  What might be some solutions?
an innocent storythe challengesustainable sourcing
Our philosophyA simple philosophy underpins the business           Create a business we             can be proud of       ...
Company valuesThis core philosophy drives our 5 company values                     Create a business we can be proud of   ...
Our approach•We think sustainability is about…           •Leaving things a little bit better than we find them•Balancing t...
StrategySustainable    Sustainable    Sustainable       Sustainable         Sustainable Nutrition     Ingredients    Produ...
an innocent storythe challengesustainable sourcing
BalanceIt’s not always straightforward, it’s about finding the right balance                                      Planet  ...
Loss of arable land
Water availability
Changing climate
Where to source raw materials?
the issue                                            population                                             energy        ...
a fruit business
impactsThis presents challenges through our fruit supply chain            Enough volume                                   ...
an innocent storythe challengesustainable sourcing
1. Boots on the ground
IntegrationSustainability is owned by each supply chain team
The buy processSustainability is part of every fruit buy                                             Cost                 ...
Get closerWe work to understand the social and environmental challenges for each fruit and country
2. Set your standard
Our standardWe have created our own set of innocentstandards
Coverage of the issues      No existing certification scheme meets all our requirements                                   ...
innocent standardsWe have aimed at a set of standards that cuts across the different areas
ScopeOur standards cover our full supply chain               Growing                             Processing             …a...
3. Keep it practical
the implementation challenge
FocusWe have broken down the requirements of the standards into three categories       Mandatory             •   The must ...
Growing                                                                        Need identified We use risk assessment as a...
BaselineOur assessments are built into a conformance measure…..
What then?…and they also feed into our ingredient strategies                                  Where are we currently    • ...
4. Tailor the approach
Ethical ingredients  We want to buy our fruit from farms that look after both their workers and the  environmentWe work to...
Ethical ingredientsRainforest Alliance is an example of what works very well for some of our fruits                       ...
Certified fruitRainforest Alliance drives positive change for pineapple                                                   ...
5. You need to focus
IndiaA deep dive shows a number of issues
BackgroundClimate adaptation models show India, the home of mango, is under significant threatErratic monsoons and changes...
BackgroundWe are investing in a project in the Konkan region                                               1. Area most su...
Climate adaptationKonkan Agriculture University has developed a Five-Point integrated package of   practices - we see pote...
ObjectiveTo demonstrate a sustainable model for mango production – to safeguard farm    income by mitigating risks caused ...
Socio-economic considerations               Farms have been selected to reflect the difference in land size and management...
Socio-economic considerationsFarms have been selected to reflect the difference in land tenure and management             ...
Focus areas                                                 Flower regulationCanopy management                      Fruit ...
FindingsTwo of the five points of the programme were covered for the 2011 harvest – with good   results     The five-point...
6. Use partnership(to punch above your weight)
Water strategy           Understand and improve water management in the                        innocent supply chainMeasur...
Starting point
Mapping our fruitsWater stress is a measure of water consumption relative to availability of fresh, cleanwater – we built ...
Strawberry and banana footprintThe project recipe covered 4 of the top 5 fruits purchased by innocent drinks, whilsttouchi...
Spanish strawberry footprintSpanish strawberry had the highest water footprint
Competition     …and there is competition for water in the regionstrawberriesprotected areas
Conflict
Donana National Parkwetlands                 dunes and beaches                       forests               875 plant speci...
Where to startIt’s about focussing where you can engage and influence
A choiceWe faced 2 options                     or       Change our          Face the        sourcing          challenge
The issues
Partnership
MeasurementWe have solid (commercial) water usage data (covering 10% of all thestrawbs in the region)               What w...
ManagementThe water model is not simple – but we can get going with some BestPractice Guidelines    Farmers in project are...
AttitudesThe project has created a (positive) dialogue on water                   (Starting) to drive change
farmer choiceWe are just kicking off a second year of the project    Feed into regional governance – and a long term      ...
7. For the future
The futureROI = security of supply   mitigate and adapt   think wide
Thanks
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Rozanne davis

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Rozanne Davis - presentation to Fresh Inspirations 2012 Conference

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Rozanne davis

  1. 1. Our approach to sustainable ingredientsJanuary 2012
  2. 2. QuestionWhat are the key hurdles facing us? What might be some solutions?
  3. 3. an innocent storythe challengesustainable sourcing
  4. 4. Our philosophyA simple philosophy underpins the business Create a business we can be proud of a.k.a The Nursing Home Test
  5. 5. Company valuesThis core philosophy drives our 5 company values Create a business we can be proud of Be Be Be Be Be natural entrepreneurial responsible commercial generous• Keep it human, • Chase opportunities • Leave things a • Create growth and • With time where put people first and be responsive little better than profit for us and needed we find them our customers• Make 100% • Be creative and • With praise natural, challenge the status • Reduce impacts • Be tough, and be wherever possible delicious, quo fair • With wealth with healthy stuff, • Prove it can be done • Think clearly, act those that deserve 100% of the time decisively and it• Act and talk keep the main naturally, thing, the main treating others thing as you would want to be treated.
  6. 6. Our approach•We think sustainability is about… •Leaving things a little bit better than we find them•Balancing the needs of Planet sustainable business Profit People•And focussing on your main impact areas (from farm to fridge and beyond) Nutrition Ingredients Production Packaging Legacy what we make what we use how we make it how we deliver it what we contribute
  7. 7. StrategySustainable Sustainable Sustainable Sustainable Sustainable Nutrition Ingredients Production Packaging Legacywhat we make what we use how we make it how we deliver it what we contribute
  8. 8. an innocent storythe challengesustainable sourcing
  9. 9. BalanceIt’s not always straightforward, it’s about finding the right balance Planet Viable natural environment Sustainable development People Profit Nurturing Sufficient community Economy
  10. 10. Loss of arable land
  11. 11. Water availability
  12. 12. Changing climate
  13. 13. Where to source raw materials?
  14. 14. the issue population energy consumption resources ecosystems water labourWe will need to produce more, with less…
  15. 15. a fruit business
  16. 16. impactsThis presents challenges through our fruit supply chain Enough volume Price volatility …of the right quality Sustainable sourcing
  17. 17. an innocent storythe challengesustainable sourcing
  18. 18. 1. Boots on the ground
  19. 19. IntegrationSustainability is owned by each supply chain team
  20. 20. The buy processSustainability is part of every fruit buy Cost Availability Sustainability Quality Risk management
  21. 21. Get closerWe work to understand the social and environmental challenges for each fruit and country
  22. 22. 2. Set your standard
  23. 23. Our standardWe have created our own set of innocentstandards
  24. 24. Coverage of the issues No existing certification scheme meets all our requirements innocent X Y Z All types & sizes of Purchasing farms   Safety / Quality No additives   Non GMO     Food safety  Social Worker rights/wages    Worker safety    Product pricing   Local community    Environment Biodiversity protection     Soil conservation     Efficient water use     Agrochemical bans / restrictions    
  25. 25. innocent standardsWe have aimed at a set of standards that cuts across the different areas
  26. 26. ScopeOur standards cover our full supply chain Growing Processing …and we have tried to build in (some) benchmarking to ease the burden on farmers
  27. 27. 3. Keep it practical
  28. 28. the implementation challenge
  29. 29. FocusWe have broken down the requirements of the standards into three categories Mandatory • The must haves Required • The want to see soons We also have a different standard for ‘small’ and ‘large’ farms Desirable • The lets work towards
  30. 30. Growing Need identified We use risk assessment as a Risk assessment phase 0 High level risk AND opportunity scoping practical tool No screamers OR we identify an opportunity Risk assessment phase 1 Risk assessment docs and innocent visit High – medium Low risk risk Risk assessment phase 2 processor response to specific questions OR self-assess against critical elements Corrective action plan if required High- med Low risk risk Innocent or 3rd party audit assess sample farms Corrective action plan Medium - High risk low riskAlternative source Buy certified Investigate or supplier ingredients project need
  31. 31. BaselineOur assessments are built into a conformance measure…..
  32. 32. What then?…and they also feed into our ingredient strategies Where are we currently • What’s the conformance for the supply base • Where are the macro Where do we need to focus hotspots • What trends are correlated with the hotspots What does the forward journey look like • What should our ingredient strategy look like
  33. 33. 4. Tailor the approach
  34. 34. Ethical ingredients We want to buy our fruit from farms that look after both their workers and the environmentWe work to understand the issues for each country/fruit and then choose an approach thatwill best meet their needs and ours.
  35. 35. Ethical ingredientsRainforest Alliance is an example of what works very well for some of our fruits 1. Covers both social and environmental issues 2. Encourages farms to build their skills and capabilities 3. Works with all types and sizes of farms •All our bananas are from Rainforest Alliance certified farms. •We are steadily increasing our volumes of Rainforest Alliance certified pineapple •We are actively looking at expanding to other (tropical) fruits eg.passion fruit
  36. 36. Certified fruitRainforest Alliance drives positive change for pineapple better soil protection maintain biodiversity reduced pesticides, safer working
  37. 37. 5. You need to focus
  38. 38. IndiaA deep dive shows a number of issues
  39. 39. BackgroundClimate adaptation models show India, the home of mango, is under significant threatErratic monsoons and changes in temperature will change the face of Indian agriculture
  40. 40. BackgroundWe are investing in a project in the Konkan region 1. Area most susceptible to climate change 2. Significant mango cultivation, 1.6M ha 3. Little scope for other crops
  41. 41. Climate adaptationKonkan Agriculture University has developed a Five-Point integrated package of practices - we see potential for using this for climate change adaptation
  42. 42. ObjectiveTo demonstrate a sustainable model for mango production – to safeguard farm income by mitigating risks caused by adverse weather CLIMATIC IMPACT pest & disease fruit quality loading & productivity CHANGES IN LONG-TERM MANGO SUSTAINABILITY CULTIVATION FARM FARM OF MANGO PRACTICES socio-economic PRODUCTION INPUTS impact OUTPUTS RETURN ON INVESTMENT
  43. 43. Socio-economic considerations Farms have been selected to reflect the difference in land size and management Large, single cropping farming system.Size of farm Mango grown as cash crop Smallholders, typically practice mixed farming, with limited access to finance and labour. Subsistence farming, with a few tree [cash] crops
  44. 44. Socio-economic considerationsFarms have been selected to reflect the difference in land tenure and management Owner not active, but has permanent farm manager Owner, permanently based and active on farm Tenant Land ownership, from owner-manager to landlord-tenant
  45. 45. Focus areas Flower regulationCanopy management Fruit drop managementNutrient management Pest/disease management
  46. 46. FindingsTwo of the five points of the programme were covered for the 2011 harvest – with good results The five-point programme witnessed a 50% reduction in chemical loading, without increased presence of pest and disease in the groves Fruit retention was 25% higher than the control Shelf-life of mango was noticeably better, with less incidences of postharvest diseases
  47. 47. 6. Use partnership(to punch above your weight)
  48. 48. Water strategy Understand and improve water management in the innocent supply chainMeasure Protect Improve Educate current areas of supply business usage water chain partners and stress processes consumers
  49. 49. Starting point
  50. 50. Mapping our fruitsWater stress is a measure of water consumption relative to availability of fresh, cleanwater – we built a picture of the relative water stress between our sourcing countries
  51. 51. Strawberry and banana footprintThe project recipe covered 4 of the top 5 fruits purchased by innocent drinks, whilsttouching a number of water stressed regions orange strawberry apple banana red grape white grape lime
  52. 52. Spanish strawberry footprintSpanish strawberry had the highest water footprint
  53. 53. Competition …and there is competition for water in the regionstrawberriesprotected areas
  54. 54. Conflict
  55. 55. Donana National Parkwetlands dunes and beaches forests 875 plant species and 226 bird species Annual stop over point for 6 million migratory birds Wintering spot for 500 000 water fowlOne of the last refuges for Spanish Imperial Eagle and the Iberian Lynx
  56. 56. Where to startIt’s about focussing where you can engage and influence
  57. 57. A choiceWe faced 2 options or Change our Face the sourcing challenge
  58. 58. The issues
  59. 59. Partnership
  60. 60. MeasurementWe have solid (commercial) water usage data (covering 10% of all thestrawbs in the region) What water optimisation is possible
  61. 61. ManagementThe water model is not simple – but we can get going with some BestPractice Guidelines Farmers in project are starting to implement changes in practice for the new season
  62. 62. AttitudesThe project has created a (positive) dialogue on water (Starting) to drive change
  63. 63. farmer choiceWe are just kicking off a second year of the project Feed into regional governance – and a long term solution for the region
  64. 64. 7. For the future
  65. 65. The futureROI = security of supply mitigate and adapt think wide
  66. 66. Thanks

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