The Future Agent - Multi-Generational Marketing in Your Agency


Published on

Today's Independent Agencies are caught between two worlds when it comes to marketing and reaching customers, on the one hand, there is a growing demographic demographic of consumers who not only expect to do business online, but have never known life without the Internet. In the session, Ryan Hanley, one of leading experts on online marketing for independent agencies, will give you the tools for meeting the challenge of today's diverse marketplace.

  • Be the first to comment

  • Be the first to like this

No Downloads
Total views
On SlideShare
From Embeds
Number of Embeds
Embeds 0
No embeds

No notes for slide

The Future Agent - Multi-Generational Marketing in Your Agency

  1. 1. The Future Agent Multi-Generational Marketing at Your Agency by Ryan Hanley, CIC
  2. 2. I am Ryan Hanley• Insurance Producer, CIC – The Murray Group Insurance Servicers, Inc• Creator/Editor –• Author – The Social Tools Book• Producer of – The Content Warfare Podcast
  3. 3. Success Online is derived fromyour ability to consistently delivervalue and has nothing to do with your technical knowledge of the Internet.
  4. 4. Multi-GenerationalMarketing in Your Agency
  5. 5. The Connected Generation communicates, builds relationships and makes buying decisions using digital and social media.
  6. 6. Marketing to theUnconnected Generation• Ask for Referrals• Network at Chamber Events• Drop-ins• Harass Family Members• Sponsor Charity Events• Yellow Pages• Billboards• Radio• Newspaper• Cold call
  7. 7. How do InsuranceAgencies Market to theConnected Generation?
  8. 8. Everyday I watch so many brilliant people with invaluable life and business experience come to theblogosphere and approach it all as if they’re starting from scratch. - Srinivas Rao
  9. 9. Success isn’t about YOU. It’s a derivative of being all about everyone else...
  10. 10. Today you delivervalue, Tomorrow you build a relationship.
  11. 11. Digital and Social Marketing Strategies Reverse the Flow ofValue from Provider to Consumer
  12. 12. Blogging, Social Media and the Internet are just tools to buildrelationships and communicatethe same way we always have
  13. 13. We are no longer theGatekeepers of Insurance Expertise
  14. 14. “If you could only have oneinsurance question answered what would it be?”
  15. 15. My SEO Experiment• Answer 100 Questions – By video – Two minutes of less – Post on YouTube• Create a corresponding blog post – Embed YouTube video in the blog post• Post link directly in Facebook• Post link directly in Google+• Post link directly in LinkedIN – and Relevant Groups• Put links to post in email newsletter
  16. 16. Adding videogives visitorsa quick easyway toconnect on apersonallevel
  17. 17. ACTION ITEM #3
  18. 18. Google+
  19. 19. Lots of Action Lots of Traffic
  20. 20. $200 a Hour
  21. 21. “There’s a secret that real writers know that wannabe writers don’t, and the secret is this: It’s not the writing part that’s hard. What’s hard is sitting down to write.” - Steven Pressfield, The War of Art
  22. 22. The Resistance Resistance is the equal and opposite force to starting.• Resistance is what keeps us from integrating content marketing into our Agency.• Resistance is what whispers in our ear that no one cares about our blog.• Resistance is why we don’t update our profile pictures.• Resistance is why we “Work only on referrals…”
  23. 23. Create content that is remarkable, that is enjoyable toconsume, and that lets the readerknow exactly what you want them to do next. - Copyblogger
  24. 24. Digital and Social Marketing Strategies Reverse theFlow of Value from Provider to Consumer
  25. 25. The Future Agent• Utilizes mobile technology to maximize time on essential growth activities: Creating Value, Building Relationships and Selling Insurance.• Leverages the power of social media and content marketing to build brand reach and consistently deliver value to prospects and clients.• Is a professional content creator
  26. 26. “If you could only have oneinsurance question answered what would it be?”
  27. 27. Questions?
  28. 28. Thank You• Ryan Hanley – Twitter: @RyanHanley_Com – Web: – Email:• The GROW Program: www.GrowProgram.comI wish you all Success in your Online Marketing!