GROW2012 - Good Design or Bad Design - Who Really Cares? - Ben Huh Cheezburger

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Ben’s latest company, Cheezburger, Inc., has been credited with bringing Internet memes to the mainstream and popularizing Internet culture. Ben founded Cheezburger in 2007 and grew it into one of the largest humor networks in the world in less than two years — while making a profit during one of the deepest recessions.

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GROW2012 - Good Design or Bad Design - Who Really Cares? - Ben Huh Cheezburger

  1. 1. Good Design or Bad Design:Who Really Cares? @benhuh
  2. 2. What’s Cheezburger?• Started in 2007 because I hated my job.• A network of popular sites, such as: • FAIL Blog, I Can Has, Memebase, The Daily What, Know Your Meme, + 60 more.• One of the largest humor destinations.
  3. 3. Why We Exist• Why we come to work everyday: • We love building a place where everyone’s sense of humor will have an audience. • We <3 memes, Internet culture. May contain cats.
  4. 4. What Is Good Design?
  5. 5. Trophy Design
  6. 6. Best Seller
  7. 7. Is Design YourStrategic Advantage?
  8. 8. You Sure?
  9. 9. You Sure?
  10. 10. You Really Sure?
  11. 11. Original Sin of Design: Falling in Love
  12. 12. Cure: Keep Changing 2006 Today
  13. 13. Too Loved?
  14. 14. via TC Disrupt
  15. 15. Craigslist: Original thesis is valid.Just not as valid as before
  16. 16. Loss Aversion• Tendency to strongly prefer avoiding losses rather than acquiring gains.• Studies suggest that losses are twice as powerful as gains.
  17. 17. When People Say: “It Works.Don’t Mess With It.”
  18. 18. I Hear:“I Don’t Wanna Work At A Start Up.
  19. 19. I Want to Hear: “It Works.Find Out Why.”
  20. 20. Design is Business
  21. 21. Disruptive Change A More Valid Thesis
  22. 22. But How Do YouMeasure the Thesis?
  23. 23. 1. Desired Outcome?
  24. 24. 1. Desired Outcome? 2. Who’s It For?
  25. 25. 1. Desired Outcome?2. Who’s It For? (Remove self) 3. Use the Data
  26. 26. 1. Desired Outcome? 2. Who’s It For? (Remove self)3. Use the Data (Not as a Weapon)
  27. 27. 1. Desired Outcome? 2. Who’s It For? (Remove self)3. Use the Data (Not as a Weapon) 4. Retest for Validity
  28. 28. The End, For Now. @benhuh

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