The Intersection of Design and Entrepreneurial Thinking | Munjal Shah, Charles River Ventures

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Munjal Shah, EIR, Charles River Ventures

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The Intersection of Design and Entrepreneurial Thinking | Munjal Shah, Charles River Ventures

  1. 1. Design ThinkingDesign Thinking Your Startup Idea
  2. 2. Design Thinking Says:Design Thinking Says: Live the ProblemLive the Problem (Be a beginner again)(Be a beginner again) Create Lots of OptionsCreate Lots of Options Refine and executeRefine and execute
  3. 3. Launch a piece of crapLaunch a piece of crap Do it fast & CheapDo it fast & Cheap Iterate, iterate, iterateIterate, iterate, iterate Hope you get Instagram!Hope you get Instagram! Hope you get Instagram!Hope you get Instagram! Hope you get Instagram!Hope you get Instagram! Hope you get Instagram!Hope you get Instagram! Hope you get Instagram!Hope you get Instagram! Hope you get Instagram!Hope you get Instagram!
  4. 4. My JourneyMy Journey Using design thinking to not just find my next company but the my mission for the next 10 years Also used this methodology to help three companies that I am on the board of.
  5. 5. One Day After Google Bought Like.comOne Day After Google Bought Like.com I had a Massive Chest Pain in 10K RaceI had a Massive Chest Pain in 10K Race
  6. 6. My Dad and Father-in-lawMy Dad and Father-in-law Cardiac IssuesCardiac Issues
  7. 7. Which Digital HealthWhich Digital Health Mission?Mission? LaLa bb ImIm popo rtrt
  8. 8. Get fit yourself before you buildGet fit yourself before you build an app to help othersan app to help others 30 9 119 80 105 74 42 48
  9. 9. Step 1.1 : Live The ExperienceStep 1.1 : Live The Experience Bought and Used Every QS DeviceBought and Used Every QS Device Bought and Used Every QS DeviceBought and Used Every QS Device
  10. 10. 3 week abandonment3 week abandonment no variance no usageno variance no usage quantified us > quantified selfquantified us > quantified self quantified us > quantified selfquantified us > quantified self quantified us > quantified selfquantified us > quantified self quantified us > quantified selfquantified us > quantified self quantified us > quantified selfquantified us > quantified self quantified us > quantified selfquantified us > quantified self
  11. 11. Step 1.2: Live The ExperienceStep 1.2: Live The Experience Tried Almost Every Eating StrategyTried Almost Every Eating Strategy Tried Almost Every Eating StrategyTried Almost Every Eating Strategy
  12. 12. 28 good decisions vs 428 good decisions vs 4 Varying each day keyVarying each day key Exclusion Diets easier thanExclusion Diets easier than Counting but Most is CountingCounting but Most is Counting Counting but Most is CountingCounting but Most is Counting Counting but Most is CountingCounting but Most is Counting Counting but Most is CountingCounting but Most is Counting Counting but Most is CountingCounting but Most is Counting Counting but Most is CountingCounting but Most is Counting Counting but Most is CountingCounting but Most is Counting Counting but Most is CountingCounting but Most is Counting Counting but Most is CountingCounting but Most is Counting
  13. 13. Step 1.3: Live The ExperienceStep 1.3: Live The Experience Tried many exercise strategiesTried many exercise strategies Tried many exercise strategiesTried many exercise strategies
  14. 14. Cross training keyCross training key Very high intensity > long timeVery high intensity > long time Strength better than cardioStrength better than cardio Crossfit injury proneCrossfit injury prone Crossfit injury proneCrossfit injury prone Crossfit injury proneCrossfit injury prone Crossfit injury proneCrossfit injury prone Crossfit injury proneCrossfit injury prone Crossfit injury proneCrossfit injury prone
  15. 15. Step 2.1 Primary LearningStep 2.1 Primary Learning Endocrinology ClassesEndocrinology Classes Endocrinology ClassesEndocrinology Classes
  16. 16. Step 2.2 Primary LearningStep 2.2 Primary Learning Reviewed 742 journal articlesReviewed 742 journal articles Reviewed 742 journal articlesReviewed 742 journal articles
  17. 17. Step 2.3 Primary LearningStep 2.3 Primary Learning Big data analysis of 12 years of CDC dataBig data analysis of 12 years of CDC data Big data analysis of 12 years of CDC dataBig data analysis of 12 years of CDC data
  18. 18. CDC insightsCDC insights PVC Pipe = skinny ;-)PVC Pipe = skinny ;-) Norms set for white (Vitamin D)Norms set for white (Vitamin D) Indian less lean, Black moreIndian less lean, Black more Diet soda > Body fat %Diet soda > Body fat % Diet soda > Body fat %Diet soda > Body fat % Diet soda > Body fat %Diet soda > Body fat % Diet soda > Body fat %Diet soda > Body fat % Diet soda > Body fat %Diet soda > Body fat % Diet soda > Body fat %Diet soda > Body fat %
  19. 19. Metabolically fit by ageMetabolically fit by age 18-24 25-34 35-44 45-54 55-64 51% (11M) 39% (15M) 30% (12M) 16% (7M) 7% (2M)
  20. 20. Step 2.4 Primary LearningStep 2.4 Primary Learning Surveyed 12,500 Consumers - US WideSurveyed 12,500 Consumers - US Wide Surveyed 12,500 Consumers - US WideSurveyed 12,500 Consumers - US Wide
  21. 21. (Over the years)(Over the years)
  22. 22. Step 3.0 : Create Lots of OptionsStep 3.0 : Create Lots of Options
  23. 23. Step 3.1 : Do It In a Breadth First WayStep 3.1 : Do It In a Breadth First Way Need Market Team Comp etc Idea 1 Need Market Team Comp etc Idea 2 Need Market Team Comp etc Idea 3 Need Market Team Comp etc Idea 4 Need Market Team Comp etc Idea 5 Do this Notthis
  24. 24. What if all Vegetables were free?What if all Vegetables were free? Super Human Hearing (Focused)Super Human Hearing (Focused)
  25. 25. + Psychographic Combos+ Psychographic Combos Single Moms Iron Pumping Baby Boomers Skinny Fat
  26. 26. Adaptive ideasAdaptive ideas Generative Can’t Survey to Adaptive Can Survey to
  27. 27. ?
  28. 28. beach headbeach head Mining Asteroids Mining Construction Debris
  29. 29. Why Does This Matter?Why Does This Matter? I know tech and that is the industry i amI know tech and that is the industry i am already in.already in. I know tech and that is the industry i amI know tech and that is the industry i am already in.already in. I know tech and that is the industry i amI know tech and that is the industry i am already in.already in. I know tech and that is the industry i amI know tech and that is the industry i am already in.already in.
  30. 30. Are you sure you are in tech?Are you sure you are in tech?
  31. 31. If you are not in KansasIf you are not in Kansas anymoreanymore Use Design ThinkingUse Design Thinking
  32. 32. twitter: @munjalshahtwitter: @munjalshah grow2013@munjal.comgrow2013@munjal.com grow2013@munjal.comgrow2013@munjal.com grow2013@munjal.comgrow2013@munjal.com

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