Secrets of Storytelling by Candace Klein

881 views

Published on

Candace Klein shares Mastering the Secret of Storytelling.

0 Comments
0 Likes
Statistics
Notes
  • Be the first to comment

  • Be the first to like this

No Downloads
Views
Total views
881
On SlideShare
0
From Embeds
0
Number of Embeds
2
Actions
Shares
0
Downloads
32
Comments
0
Likes
0
Embeds 0
No embeds

No notes for slide
  • Different formats of a pitch Elevator 10 minute One hour Elevator pitch = 3 minute pitch
  • Don’t panic!
  • Prepare, prepare, prepare! Create the master deck, then cut Know the numbers/facts Understand the investor Anticipate questions
  • Where to start??
  • Define next steps and provide a way to contact you!!
  • Define next steps and provide a way to contact you!!
  • Establish a relationship
  • Share your passion Be enthusiastic!
  • Add humor & a friendly connection whenever possible
  • Be prepared Additional materials Calculator on hand at all times Business cards – a way for the person to contact you
  • The main focus? You! Emphasize experience & coachability
  • Bottom Line: You are an entertainer selling your show
  • Secrets of Storytelling by Candace Klein

    1. 1. Secrets of The 5-Minute Pitch From the start-up’s perspectiveCandace Klein,Founder & CEO of Bad Girl Ventures and SoMoLend © 2011 Candace Klein
    2. 2. Personal Story• Three most important things that make you better fit to run this company than anyone else• Vulnerability• Personality• An excercise
    3. 3. Key Topics• The Products or Services• The Market• Sales Strategy• Management Team• IP /Patents/Barriers for Future Competitors• Ownership and Control• Summary Financial Info• Capital Needs
    4. 4. Where to Start…•An overview of the company – Uniqueness of product or service – The problem it solves! – Competitors (current & future) their products and strategies – Unfair competitive advantage
    5. 5. Market & Strategy • The Market – The target market and target customer – The size and growth rate of the market • Sales Strategy – The channels to be used to go to market – Sales strategies
    6. 6. Leaders & IP • Management Team – Senior managers, and their relevant skills/experience – Any open positions, and the key skills needed – Advisors (but only the good ones) • Intellectual Property-- significant patents or other key intellectual property
    7. 7. Owners & Projections • Ownership and Control – Board of Directors – Capitalization table • Summary Financial Information – Five year projections – Exit scenarios
    8. 8. $$$ • Capital Needs – Funds already invested by management and outsiders (who are they) – Current capital needs – Projected use of funds – Future financing plans (“Capital Access Plan”) – Pre-money valuation of the Company and terms of the current offering
    9. 9. Closing • Conclusion/Summary – Summarize the main points – Call to action – Thank you
    10. 10. Pitfalls• No exit plan• “no competition”• Jargon/acronyms• Too many words per slide/no graphics• Not telling how you’ll make money• Unrealistic projections• “If I just capture 1% of the market…”• Reading slides• Mistakes/misspellings (not mispellings)
    11. 11. Were you listening??? What do investors look for in your presentation? Canaan Pitchbook
    12. 12. Candace Klein, J.D. Founder & CEO SoMoLend
    13. 13. CommercialLoan Volume
    14. 14. Banks LocalGovernments BusinessAssociationsCorporationsIndividuals
    15. 15. EEERRRD StrDDD a te gy Co mm erc ial Tra n sp a ren cy AC HM an ag e me Ma nt pp ing Mo bil e
    16. 16. Candace Klein / Chief Executive Officer• Founded Bad Girl Ventures in 2010• 4 years as an attorney, 6 years as a lobbyist• 4 bachelors degrees, and a J.D. from Northern KentuckyUniversity Christopher Calvert / Chief Operations Officer • Senior Strategic and Business Development Officer for Axcess Financial • Former consultant for Arthur Andersen, Ernst & Young and Brady Ware Capital • BS in Finance, Miami University, and J.D., University of CincinnatiMichael Hawkins / Chief Technology Officer• Over 16 years of software engineering, productmanagement and business development experience• Product and technology leader at organizations includingstartup, mid-size and large global companies Cheryl Stamm / Vice President, Sales • 25 years sales management in the software industry • Former VP of Sales for Balanced Insight, Inc. • 6 years at SAS Institute as Sr. Sales Director
    17. 17. Directors Rahul James Alexander Madeleine Todd Candace Klein Bawa Ludlow FedermanAdvisors WorkWear Vidar Jorgenson, Craig Hopewell, Carlin Stamm, Corp. CEO Former In-House Former Division COO Counsel Jack Wyant Madeleine Ludlow, Mark Richey, Former CFO Pricipal Dustin Garis, Marketing Director
    18. 18. FinancialOverview 2012 2013 2014 2015 2016Revenue Transaction Fee Revenue $245,320 $5,045,363 $16,000,000 $45,000,000 $60,000,000 Advertising $0 $0 $250,000 $500,000 $1,000,000 Data Sales $0 $0 $250,000 $500,000 $1,000,000Total Revenue $245,320 $5,045,363 $16,500,000 $46,000,000 $62,000,000Transactions Number of Loans (with revenue) 207 4,025 26,667 75,000 100,000 Average Loan Amt $40,000 $30,000 $30,000 $30,000 $30,000Expenses Total Operating Expenses $600,832 $1,104,192 $4,210,000 $10,470,000 $13,500,000 Development Costs $286,000 $1,040,000 $2,600,000 $3,900,000 $4,500,000 Total Transaction Expenses $99,517 $413,750 $3,306,667 $9,300,000 $12,200,000 Legal $108,594 $120,000 $300,000 $400,000 $500,000Subtotal $1,094,943 $2,677,942 $10,416,667 $24,070,000 $30,700,000Net Income ($849,623) $2,367,421 $6,083,333 $21,930,000 $31,300,000
    19. 19. Legal CincyTech North Coast (IP & Angels Securities)Queen City 15 0K 25Angels 15 0K 0K 24 30% 41 Holekamp Operations Individu 0KVentures, LLC Software al 0K Development Investors
    20. 20. SoMoLend Founded: May 2011 2011 2012 2013MILESTONES Q1 Q2 Q3 Q4 Q1 Q2 Q3 Q4Technology Alpha (Borrower UI, Key) Beta 1 (Lender UI) Beta 2 (Peer-to-Peer) Beta 3 (Mobile App) Full RolloutLoans Closed on 15 LoansLenders $1M LOI (Key Bank) 41 Insitutional Lenders 235 Individual Lenders 1,000 Individual Lenders AnticipatedBorrowers 100 and Growing 450 and Growing 1,100 and Growing 3,000 Projected 10,000 ProjectedIP Provisional Patent Application Filed Final Patent Application FiledRegulatory JOBS Act Signed into Law Lead CFIRA Industry Group General Solicitaion Permitted Crowdfunding Legal
    21. 21. $7.5 Mobile App Customer Automating Service Technology $5M Customer still seeking Acquisition
    22. 22. Questions?Candace Klein1220 Vine Street, Suite 5Cincinnati, Ohio 45202859.803.9499Candace@SoMoLend.com

    ×