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TOM LIACAS,
REPUTATION STRATEGIST,
GROUPE GVM.
WWW.GVM.CA
PROACTIVE ISSUES
MANAGEMENT
Preventing Reputational Damage
While...
TABLE OF CONTENTS:
1. Groupe GVM
2. 21st Century Social License and
Reputation Challenges
3. The ‘Quebec Factor’
4. Issue ...
GROUPE
GVM
I S S U E M A N A G E M E N T
S O C I A L L I C E N S E
R E P U T A T I O N M A N A G E M E N T
1_21st century social license
and reputation challenges
Key Points
• Stakeholder Empowerment
• Reputation: A Fluid Asset
•...
2_The ‘Quebec Factor’
Key Points
• Quebec’s ‘colonial’ past and the
‘Révolution tranquille’
• ‘Maîtres chez nous’ as an en...
3.1_Criteria that should be included
in an issues management
plan/system
 Throw out your initial PR/comms plan!
 Prepare...
3.2_Criteria that should be included
in an issues management
plan/system – Case Studies
•Prepared a rigorous research piec...
4.1_How to engage with stakeholders
during and after an issue
• Key stakeholders provided factual
briefing before opening ...
4.2_How to engage with stakeholders
during and after an issue
– Case Studies
•Senior VP came out to town halls in rural Qu...
5.1_Building positive relationships
with stakeholders
 Let stakeholder concerns guide the
discussion
 Be prepared to dis...
5.1_Learnings from the field
Source: www.radio-canada.ca
 Start early, really early, with all
stakeholder engagement
init...
Thanks!
Questions?
I S S U E M A N A G E M E N T
S O C I A L L I C E N S E
R E P U T A T I O N M A N A G E M E N T
GROUPE
...
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PROACTIVE ISSUES MANAGEMENT : Preventing Reputational Damage While Strengthening Relationships with Key Stakeholders

Presentation by Tom Liacas (Groupe GVM) during the "PR and External Communications for Energy" event at the Canadian Institute (Calgary).

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PROACTIVE ISSUES MANAGEMENT : Preventing Reputational Damage While Strengthening Relationships with Key Stakeholders

  1. 1. TOM LIACAS, REPUTATION STRATEGIST, GROUPE GVM. WWW.GVM.CA PROACTIVE ISSUES MANAGEMENT Preventing Reputational Damage While Strengthening Relationships with Key Stakeholders PR and External Communications for Energy Conference Calgary, April 2014.
  2. 2. TABLE OF CONTENTS: 1. Groupe GVM 2. 21st Century Social License and Reputation Challenges 3. The ‘Quebec Factor’ 4. Issue Management ‘Musts’ 5. Stakeholder Engagement Tips 6. Building Positive Relationships 7. Learnings from the Field
  3. 3. GROUPE GVM I S S U E M A N A G E M E N T S O C I A L L I C E N S E R E P U T A T I O N M A N A G E M E N T
  4. 4. 1_21st century social license and reputation challenges Key Points • Stakeholder Empowerment • Reputation: A Fluid Asset • The Credibility Shift • The Death of ‘Local’
  5. 5. 2_The ‘Quebec Factor’ Key Points • Quebec’s ‘colonial’ past and the ‘Révolution tranquille’ • ‘Maîtres chez nous’ as an enduring rallying cry • Maîtres chez nous gets articulated with environmentalism • Difficulties of gaining social license in contemporary Quebec -Shale gas -The ‘Plan nord’ -Oil in Anticosti + Gaspé -Current pipeline projects
  6. 6. 3.1_Criteria that should be included in an issues management plan/system  Throw out your initial PR/comms plan!  Prepare your content – The ‘raw facts’  Invite stakeholders into the discussion early  Document questions and concerns  Engage discussion and be prepared to go ‘sideways’  Have a plan for amplifying and leveraging dialogue  Keep it running, roll with the punches
  7. 7. 3.2_Criteria that should be included in an issues management plan/system – Case Studies •Prepared a rigorous research piece on Boreal Forest issues, rather than argumentation and polemic, to launch its public consultations
  8. 8. 4.1_How to engage with stakeholders during and after an issue • Key stakeholders provided factual briefing before opening dialogue • Physical presence of senior staff in local presentations • Someone reachable on the ground locally 24-7 • Online component which maintains a national dialogue 24-7
  9. 9. 4.2_How to engage with stakeholders during and after an issue – Case Studies •Senior VP came out to town halls in rural Québec •‘Man on the ground’ in Québec was reachable and responsive to locals’ concerns •CAPP established ongoing dialogue sites and social networks to field questions on shale gas across Canada and pipelines in B.C.
  10. 10. 5.1_Building positive relationships with stakeholders  Let stakeholder concerns guide the discussion  Be prepared to discuss risks, don’t hold back  Avoid confrontation ie. aggressive debunking  Don’t disappear, continue the discussion and be reachable one way or another
  11. 11. 5.1_Learnings from the field Source: www.radio-canada.ca  Start early, really early, with all stakeholder engagement initiatives  ‘Local discussions’ no longer exist, maintain a national dialogue  Pressure groups can rapidly overturn majority perceptions through ‘back doors’  Sustained engagement pays off in many ways
  12. 12. Thanks! Questions? I S S U E M A N A G E M E N T S O C I A L L I C E N S E R E P U T A T I O N M A N A G E M E N T GROUPE GVM GVM.CA/en @GroupeGVM

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