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Marketing 
to Moms
We all know moms are really powerful spenders 
and consumers. Not only do they spend 2.5 trillion 
dollars each year, but ...
The following are facts from new research 
on moms as consumers. 
When outreach marketing tactics are applied 
to solid fa...
80% of moms visit a blog 
before making a purchase 
When working with bloggers 
make sure you are scoring plenty 
of authe...
Moms are resources for each other when it comes to brand 
information and product reviews 
Understand the power of having ...
See how GroupHigh can help 
Mothers are time starved: 
a huge factor in controlling 
purchase behavior. 
Create a strategy...
See how GroupHigh can help 
81% of moms are more likely to engage with a brand if 
there is some sort of reward system in ...
Creative expression of 
brand experiences drive 
more engagement. 
Relinquish control on the types 
of posts you require. ...
Conversations about purchases are occurring on 
blogs and blog comments more than any other 
social channel. 
Obviously yo...
See how GroupHigh can help 
Moms are more likely than 
other women to discuss 
brands they like and dislike 
Have a solid ...
See how GroupHigh can help 
Moms are more likely than other women to make a 
purchase decision based on a social recommend...
Bloggers who have a snug 
and genuine fit with 
your brand drive more 
engagement than bloggers 
with a large following 
L...
71% of moms with children over 6 are working. 
The stereotypical mom who stays home to maintain a 
household and take care...
See how GroupHigh can help 
Moms love free stuff and they 
love to talk about it 
Send out free product as much as 
you ca...
See how GroupHigh can help 
Moms understand their role in brand success and know they 
have the power to help a brand succ...
Moms, more than other 
consumers, visit a 
“set” list of blogs. 
Taking your buyer persona a step 
further to include what...
31% of moms report abandoning a social platform 
Research and track where your brand lives so that you can 
be active and ...
See how GroupHigh can help 
Almost half of moms are 
either the sole bread winner or 
earning comparable money 
to their s...
See how GroupHigh can help 
The best marketing for brands is a result of a real 
relationship. More so than keeping up wit...
See how GroupHigh can help 
fact 
sources 
themotherhood.com/blog/motherhood-reports 
m2moms.com 
grouphigh.com/blog/every...
Knows Moms 
and Bloggers 
Why should I build a network of bloggers? 
• Ongoing relationships with the right bloggers lead ...
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Everything You Should Know About Marketing to Moms

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We all know moms are really powerful spenders and consumers. Not only do they spend 2.5 trillion dollars each year, but they are driven by word of mouth more than any other consumer segment.

Obviously, having a refined outreach marketing strategy when marketing to moms is crucial.

Here are the latest facts pertaining to marketing to moms as consumers paired with actionable strategies to make your content targeted at moms flawless.

Published in: Marketing
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Everything You Should Know About Marketing to Moms

  1. 1. Marketing to Moms
  2. 2. We all know moms are really powerful spenders and consumers. Not only do they spend 2.5 trillion dollars each year, but they are driven by word of mouth more than any other consumer segment and talk about their brand experience more than any other type of buyer. Obviously, having a refined outreach marketing strategy when marketing to moms is crucial. See how GroupHigh can help
  3. 3. The following are facts from new research on moms as consumers. When outreach marketing tactics are applied to solid facts and trends, a powerful strategy to market to moms can emerge! See how GroupHigh can help
  4. 4. 80% of moms visit a blog before making a purchase When working with bloggers make sure you are scoring plenty of authentic product reviews. Send them free stuff from your brand instead of simple content. See how GroupHigh can help
  5. 5. Moms are resources for each other when it comes to brand information and product reviews Understand the power of having a network who talks about your brand for you. Build this network by fostering relationships with moms who love your brand. Send them updated information about your brand and free products on a regular basis. Turn a mom with a strong social voice in to an advocate for your brand. See how GroupHigh can help
  6. 6. See how GroupHigh can help Mothers are time starved: a huge factor in controlling purchase behavior. Create a strategy that helps mom streamline her responsibilities. Give her the resources to make a proper purchase decision and acknowledge the fact that her time is valuable.
  7. 7. See how GroupHigh can help 81% of moms are more likely to engage with a brand if there is some sort of reward system in place Make sure to reward all fans of your brands through incentives for social sharing and posting. Also make sure there is a reward system in place for continual purchases.
  8. 8. Creative expression of brand experiences drive more engagement. Relinquish control on the types of posts you require. Allow the influential moms you work with to post when and how it fits best with their content for their audience. You want the post to be an organic fit in order to drive engagement. See how GroupHigh can help
  9. 9. Conversations about purchases are occurring on blogs and blog comments more than any other social channel. Obviously your brand excels across more than one channel but starting with bloggers and working with them on all of their social channels will ensure a lot of effective conversation about your brand! See how GroupHigh can help
  10. 10. See how GroupHigh can help Moms are more likely than other women to discuss brands they like and dislike Have a solid monitoring plan in place so that you know what is being said about your brand. You can use this information to develop your product and identify who to reach out to. Also, make sure you equip moms with information to talk about. Don’t just send a free sweater, send the story about the sweater. Email her updates and exclusive information about your brand that she can share with her network.
  11. 11. See how GroupHigh can help Moms are more likely than other women to make a purchase decision based on a social recommendation Identify the social channels where your brand’s target segment of moms lives. Make sure you spend most of your social media marketing time and resources on the right channels with the right influencers.
  12. 12. Bloggers who have a snug and genuine fit with your brand drive more engagement than bloggers with a large following Locate bloggers based on contextual clues not traffic numbers. There are niches within genres and you need to identify which niche your brand fits best. See how GroupHigh can help
  13. 13. 71% of moms with children over 6 are working. The stereotypical mom who stays home to maintain a household and take care of children is quickly becoming obsolete. Marketing to moms should include a plan that markets to moms who are time starved and busy. Your marketing should help her be efficient with her limited time. See how GroupHigh can help
  14. 14. See how GroupHigh can help Moms love free stuff and they love to talk about it Send out free product as much as you can. Surprise packages are the best kind to foster advocacy.
  15. 15. See how GroupHigh can help Moms understand their role in brand success and know they have the power to help a brand succeed or fail Moms want to be an extension of your brand not someone who gets marketed at. Incorporate mom and make her a brand champion through incentives, keeping her up to date on brand information and using her input to make decisions about your brand. Just let her in!
  16. 16. Moms, more than other consumers, visit a “set” list of blogs. Taking your buyer persona a step further to include what type of blogger this segment of mom would follow is crucial to make sure you’re working with the right bloggers for your brand. See how GroupHigh can help
  17. 17. 31% of moms report abandoning a social platform Research and track where your brand lives so that you can be active and consistent across those platforms The social media landscape is constantly changing! See how GroupHigh can help
  18. 18. See how GroupHigh can help Almost half of moms are either the sole bread winner or earning comparable money to their spouse A lot of your outreach marketing efforts should be designed to cater to the working mom. Keep in mind she’s researching purchase decisions on the go so your site and sites you work with HAVE TO BE mobile friendly.
  19. 19. See how GroupHigh can help The best marketing for brands is a result of a real relationship. More so than keeping up with technology. Do everything in your power to build a network of loyal moms and keep them fans of your brand. A monthly email newsletter, resources that help their audience and free product are small steps you can take to drive huge amounts of engagement.
  20. 20. See how GroupHigh can help fact sources themotherhood.com/blog/motherhood-reports m2moms.com grouphigh.com/blog/everything-need-know-reaching-moms-outreach-marketing ketchum.com/marketing-moms-study blogher.com ptpa.com
  21. 21. Knows Moms and Bloggers Why should I build a network of bloggers? • Ongoing relationships with the right bloggers lead to the best word of mouth brand recommendations • 81% of consumers trust brand recommendations that they get from bloggers • 70% of consumers make a decision based on an article not an ad How does GroupHigh help me build my influencer network? • Import existing relationships to maintain networks all in one place • Identify new influential mom bloggers based on reach , social footprint and context • Monitor the blogosphere for all brand mentions • Track campaigns from start to finish and generate reports on your efforts What organizations already use GroupHigh? Chat with us: sales@grouphigh.com or 866-266-6775

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