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2. ＞are greater than
VIRAL CHANNELS
VIRAL VIDEOS

3. VIRAL VIDEOS
are like one-hit wonders
and do you
really wanna be
like this guy?

4. CONSISTENCY IS KEY
250M20M
Vanilla Ice
The Rolling Stones
Records Sold
Records Sold
One-Hit Wonders Don’t Pay Like Consistentcy
1 Song
29 Albums

5. YOUTUBE ONE-HIT WONDERS
DirecTV “Opulence Guy”

6. YOUTUBE ONE-HIT WONDERS
this video’s not even on
their channel!!
DirecTV “Opulence Guy”

7. YOUTUBE ONE-HIT WONDERS
Gillette “Roger Federer Trickshot”

8. Their channel
doesn’t even work!!!
YOUTUBE ONE-HIT WONDERS
Gillette “Roger Federer Trickshot”

9. BUT...

10. ...GILLETTE’S
REDEEMED
THEMSELVES

11. YOUTUBE HITMAKERS
Gillette

12. GILLETTE
Channel Stats
Subscribers: 10,943
Video Views: 21 Million
Total Videos: 745
~6 Million Views in the past 3
Months on 11 Videos

13. YOUTUBE HITMAKERS
Old Spice

14. OLD SPICE
Channel Stats
Subscribers: 327,978
Video Views: 244 Million
Total Videos: 440

15. YOUTUBE HITMAKERS
Vice Magazine

16. VICE.COM
Channel Stats
Subscribers: 1.6 Million
Video Views: 162 Million
Total Videos: 750

17. YOUTUBE HITMAKERS
Pepsi

18. PEPSI
Channel Stats
Subscribers: 269,415
Video Views: 106 Million
Total Videos: 796

19. VIRAL CHANNELS
Produce lots of videos...

20. ...and enjoy economies of scale
cost
per
vid
amnt of vids

21. Breakdown of Economies of Scale
Flights
Hotels
Perks
Less Trips More Vids

22. Plan and Shoot Multiple
Videos (4 Per Day)
Shoot 3 Days
In a Row
=12 Videos Per Shoot
NEW TO YOUTUBE?
try this as a beta

23. 21 3
3 Shoots Per Year
Keeps the
budget low
ANNUAL VIDEO
STRATEGY

24. DON’T JUST MAKE
A LOT OF VIDEOS

25. MAKE A
BRANDED
CHANNEL

26. CHANNEL CATEGORIES
defining video types that do well on YouTube
entertainment educationsexy
celebrity how-to

27. COMBINE
THEM!
DON’T JUST PICK ONE

28. CHANNELS THAT COMBINE CATEGORIES...
+ =
entertainment education
Subs: 637K
Views: 32 Mil
Vids: 132
+ =
entertainment celebrity
Subs: 710K
Views: 183 Mil
Vids: 252
+ =
sexy how-to
Subs: 638K
Views: 567 Mil
Vids: 252

29. +
+
SUMMARY OF STEPS:
1.
2.
3.
Multiple videos a day
for many days.
Leverage economies
of scale.
Combine channel
categories.

30. NEED MORE HELP?
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