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GFM SXSW Denver Download Event - CCT


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Chris Clemens of CCT Advertising distills South by Southwest Interactive into four top themes with a focus on mobile and design.

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GFM SXSW Denver Download Event - CCT

  1. 1. SXSW Denver DownloadChris Clemens, CCT Advertising @cctadvertising @clembox
  2. 2. Top Take-Aways1. Content is better when it’s personal2. Creativity is being redefined3. Innovation comes from remixing4. We need more visual thinking
  3. 3. 1. Content• Content, storytelling, brand stories, etc.• Beyond the 2nd screen• Bringing content into people’s personal space• Top advice: steal from mobile!
  4. 4. War In The Pacific eBookNPR iPad app
  5. 5. Method: Brands As Patterns
  6. 6. 2. Creativity• No longer the domain of certain job titles• Pragmatism• Looking for multiple answers• Collaboration• Passion• Discipline
  7. 7. Jeffrey Zeldman "The digital landscape is more fertile than ever for people who both have ideas and are willing to put in the hard work and collaboration to make them happen."
  8. 8. 3. Remixing• Basic elements of creativity: copy, transform, combine• Stealing like an artist• Nothing is original• Embrace influence, collect ideas, remix and re-imagine
  9. 9. Collecting: Pinterest, Evernote, Tumblr
  10. 10. Kirby Ferguson Austin Kleon
  11. 11. 4. Visual Thinking• Visual literacy: why it matters• Sometimes words don’t work• To really convince: draw a picture• 65% of our brain’s processing
  12. 12. Dan Roam
  13. 13. • “Experiences are liquid. Brands need to follow.”
  14. 14. • “Simple is easy to use, difficult to build, and impossible to charge for.”
  15. 15. • “It doesn’t matter how much of an expert you are. We live in a world where you have to collaborate with others.”
  16. 16. • “Employees are like campsites. You should leave them better than how you found them.”
  17. 17. SXSW Denver DownloadChris Clemens, CCT Advertising @cctadvertising @clembox