Promoting & Marketing - SD MCA-I

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Slides for Brent's presentation to the November San Diego MCA-I meeting on promoting and marketing yourself and your business.

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Promoting & Marketing - SD MCA-I

  1. 1. promoting and marketing yourself and your business
  2. 2. promoting and marketing yourself and your business
  3. 3. isn’t this what we do?
  4. 4. isn’t this what we do? then why are we so bad at it?
  5. 5. some rules
  6. 6. some rules ok... they’re more “guidelines.”
  7. 7. people do business with people not companies
  8. 8. be where your audience is
  9. 9. be where your audience is that means you have to know them
  10. 10. focus stay on target
  11. 11. stand out
  12. 12. stand out maybe take some risks
  13. 13. track results
  14. 14. careful with discounts
  15. 15. careful with discounts don’t race to the bottom
  16. 16. drink the kool aid
  17. 17. drink the kool aid prove you believe in your product
  18. 18. drink the kool aid prove you believe in your product
  19. 19. karma is a bitch so be nice to her
  20. 20. not dead...
  21. 21. not dead... yet.
  22. 22. questions?
  23. 23. questions? more on social media from bj

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