SlideShare a Scribd company logo
 
“ Who watches TV  on TV anymore?” —  Eric,  Gossip Girl
Is there really a revolution?
Yes.
Oh wait.  Did you want proof?
As of 2008,  more people have  watched an online video  than have read a blog
10 billion clips  are watched online  in the U.S every month
74.2 million Americans  watch video online Sources: Universal McCann Wave 3, April 2008;  Comscore, Sept. 2008
The most-viewed clip  on YouTube has more than 106 million views . The record Super Bowl audience?  97.5 million.
So what is the  most-watched video ever?
 
Music videos  73% What’s in YouTube’s Top 100?
That means 81% of the top videos are marketing. (Yay for those of us in marketing!)
Why is video  becoming so popular?
[object Object],[object Object],[object Object],Sources: Pew Internet & American Life Project, July 2008; In-Stat, August 2008.
2. High-speed wireless AT&T’s 3G network could reach speeds of 20 Mbps next year. That’s more than 3 times faster than AT&T’s DSL Elite. Source: Engadget.com, May 2008.
3. Word of mouth NBC saw online viewers jump 312% in October ’08. Why? Source: Nielsen, November 2008.
 
Where are people watching video?
YouTube 5 billion+ views a month (U.S.)
[object Object],[object Object],[object Object],[object Object],[object Object]
[object Object],[object Object],[object Object],[object Object],[object Object]
[object Object],[object Object],[object Object],[object Object]
[object Object],[object Object],[object Object],[object Object]
 
MySpace TV The No. 2 video sharing site
[object Object],[object Object],[object Object],[object Object],Source: ComScore, September 2008
Hulu Redefining TV on the Web
[object Object],[object Object],[object Object],[object Object],[object Object],Source: The New York Times, October 2008
[object Object],[object Object],[object Object],[object Object],Source: The New York Times, October 2008
Netflix Roku Stream movies and shows to TV
[object Object],[object Object],[object Object],[object Object]
Qik.com Post videos from your cell phone
[object Object],[object Object],[object Object],[object Object],[object Object]
Ustream.tv Broadcast and chat live
[object Object],[object Object],[object Object],[object Object]
Blip.tv Post and share video blogs
[object Object],[object Object],[object Object],[object Object],[object Object]
ooVoo.com Easy video chat
[object Object],[object Object],[object Object],[object Object],[object Object]
Skype Video phone service
[object Object],[object Object],[object Object],[object Object],[object Object]
Twiddeo Share video via Twitter
[object Object],[object Object],[object Object]
[object Object],[object Object],[object Object]
A few thoughts on  “going viral”
Saying you want to create a  viral video is like saying you want to write a best-selling book
[object Object],[object Object],[object Object],[object Object],[object Object]
But in the end, a viral video is no match  for a strong, consistent online presence that enhances your brand.
You don’t have  to use every tool. Just the right ones.
Thanks for your time. ,[object Object],[object Object],[object Object]

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