The role of communication
“Communication -the human connection- is the key to personal
and career success. “
Paul J. Meyer
Cosmin Grigoriu, Grupa 8211
Business communication is the sharing of information between
people within and outside the organization that is performed for
the commercial benefit of the organization.
It can also be defined as relaying of information within a business
by its people.
Communication is an aid used in everyday life and also in business. In the
business world, good communication is important for the daily operation of
the company, but can also affect sales and profitability.
Without good business communication, the internal and external structure
of a business can face numerous challenges that can ultimately lead to
The two primary forms of communication are one-way communication and
two-way communication. One-way communication in business is when the
business sends out a message to its customers or employees, but doesn’t
accept responses from the customers or employees.
One-way communication is important because it allows the business to share
information with the customers who can benefit from the company products
One of the most common forms of one-way communications in
business is advertising, such as print ads in newspapers and magazines on
billboards are examples.
Two-way communication occurs when customers can also respond to the
company in business communication.
Social media marketing is a form of two-way communication has gained in
popularity because it not only allows businesses to communicate with its
prospects and customers, but it also allows the prospects and customers to
When communication lines are open between a business and its customers,
it can directly affect the sales of the business. When a business effectively
communicates to prospects and customers how its products and services
can benefit them, it converts prospects into customers.
Good communication ultimately boosts the bottom line of a business.
When the internal forces of a business are working toward communicating
the same message to vendors, suppliers and customers, good communication
can also lead to a boost in sales for the business.
Essentially, good communication creates a win-win situation. The customers
who can benefit from the company receive the messages they need to make
them aware of the company and to make a purchase, which in turn boosts the
sales of the company.
“We have two ears and one mouth so that we can listen twice
as much as we speak.”
Mens in general and womens in business settings, want to know three things
before they are willing to enter into a conversation with you:
1. Is what you want to talk about going to be painful?
2. How long is it going to take?
3. When you are done talking, what do you want from me?
Perception plays a pivotal role in good communication. Communication may
only be beneficial when the message the business is sending the same as
the one received by its customers. If customers misinterpret the message,
it can have detrimental effects on a company sales.
Maybe, after all of this, you want to know how to successfully begin a
conversation in business, so:
If they don't know these three things up front, they will make excuses to avoid
your call or to avoid talking to you on the phone.
The reason is that men and executive women always want to know the exit
to the conversation before they feel safe engaging in it.
“Words empty as the wind are best left unsaid.”
Thank your for viewing and listening