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Windows Live Writer rebcorl bar camp 2010

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A presentation on using Windows Live Writer to build beautiful web content and web presence for Realtors. Presenter, Chris Griffith.

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Windows Live Writer rebcorl bar camp 2010

  1. 1. Social Media Experts
  2. 2. Windows Live Writer
  3. 3. Windows Live Writer Cheating The Legal Way <ul><li>Build blog posts offline. WYSIWYG </li></ul><ul><li>Code clean up </li></ul><ul><li>Watermark images </li></ul><ul><li>Auto-memorize hyperlinks </li></ul><ul><li>Manage multiple blogs </li></ul><ul><li>Add a map feature </li></ul><ul><li>Add tags, pages, categories in a snap </li></ul><ul><li>Insert video and tables easily </li></ul><ul><li>Add Plug-ins for endless functionality </li></ul><ul><li>Save multiple signatures in multi author blog situations </li></ul>
  4. 4. Answer These Questions <ul><li>What area do you farm? What’s your niche? </li></ul><ul><li>What neighborhood was your latest listing or sale in? </li></ul><ul><li>What was the last lengthy email you sent to a consumer regarding the market about? Last two? Three? What questions do they ask? </li></ul><ul><li>What did your local market report look like for July 2010? </li></ul><ul><li>What is your city’s top attractions? </li></ul><ul><li>What was the biggest challenge getting your last transaction closed? </li></ul><ul><li>What concerns do consumers have; Chinese Drywall, CDD, Oil on The Beaches, Notice of Default </li></ul>
  5. 5. The Stepford Website
  6. 6. Get a Blog or Have One Added <ul><li>Create your own local content. </li></ul><ul><li>What do you write about? Start with the seven questions you just answered. </li></ul><ul><li>Start with pictures. Photos make it easy to write. Even if it’s just a few sentences, it’s unique content. </li></ul><ul><li>Use Windows Live Writer. It does the heavy lifting and makes you look smart, too. </li></ul>
  7. 7. You Start By Getting a Blog <ul><li>Ask Your Webmaster to Implement a Blog on Your Site </li></ul><ul><li>Get a Free Blog at: </li></ul><ul><li>www.WordPress.com </li></ul><ul><li>www.TypePad.com </li></ul><ul><li>www.blogger.com </li></ul><ul><li>Free blog URL’s look like this: </li></ul><ul><li>www.BonitaSpringsRealEstate.wordpress.com </li></ul><ul><li>Do it Yourself Hosting and Your Own URL At: </li></ul><ul><li>www.BlueHost.com </li></ul><ul><li>Hire an Expert: </li></ul><ul><li>www.BrianJosephStudios.com </li></ul><ul><li>www.BlueTurtleGraphics.net </li></ul><ul><li>www.dakno.com </li></ul>
  8. 8. Download The Free Program & Blog <ul><li>Google it or http://download.live.com/writer </li></ul><ul><li>Works with wordpress, blogger, live journal, live spaces, type pad, movable type and more. </li></ul><ul><li>You’re able to compose offline WYSIWYG </li></ul><ul><li>Quickly and easily produce high quality, professional looking, SEO rich, unique content blog posts in half the time … with a smile on your face. </li></ul><ul><li>Start dusting the competition in Google </li></ul><ul><li>Are you ready? </li></ul>
  9. 9. Right Now, I Know That You Feel Like This on The Inside
  10. 10. (It’s Gonna Be OK) Here Are Five Truths About Blogging <ul><li>You’re probably over thinking this … If you can type an email and attach a file, you really can do this. </li></ul><ul><li>Nothing will explode. </li></ul><ul><li>Rome wasn’t built in a day and neither was a great blog or web presence. </li></ul><ul><li>RE.NET is there to help. Read and learn, ask questions, join forums. </li></ul><ul><li>Your unique pages will set your site apart, with consumers and with Google. </li></ul>
  11. 11. If You’re Wondering, I’m Self Hosted www.LifeInBonitaSprings.com
  12. 12. Questions?
  13. 13. The Back End
  14. 14. The Dashboard
  15. 15. Composing Online Building a post in a plain white field is boring and scary.
  16. 16. The Control Panel, All Those Buttons & Small Work Window You Can Preview It Here
  17. 17. Categories and Tags
  18. 18. Download WLW, Add User Name/Password and Your Theme is Imported to Your Program
  19. 19. My Blog Template in WLW (Without Content) It Looks *Just* Like My Blog Why not build a post *exactly* how it’s going to look?
  20. 20. Insert Photos as Easy as Attaching to an Email, Watermark, Resize, Crop, Rotate, Add Alternate Text
  21. 21. For Multiple Images Add a Photo Album
  22. 22. Train The Software to Remember Links and Build SEO Rich Content 1. Highlight Your Text 2. Insert the URL of the Link 3. Check Auto Link to This Text
  23. 23. Questions?
  24. 24. Write About a Condo Building? A Park? An Open House? Build and Insert a Map in Seconds 1. Click Map 2. Put in Address, City or Zip 3. “Right Click” to Add Push Pin
  25. 25. Center The Map Add Pushpin For Location Center The Map
  26. 26. Text Template – Signature Blocks For Multi-Author Blogs, Disclaimers Text Templates The “ More Arrows”
  27. 27. Add, Categories, Tags, Excerpts Preview Post at Any Time Add Tags Add an Brief Excerpt Pick Your Category
  28. 28. Publish to Blog and It Remains Draft Until the Date/Time You Choose to Have it Go Public Pick the Day, Year and Time to Publish the Post
  29. 29. “ Word” has Cooties Scrub Content ~ Clean Up Your Code If You’re Pasting From “Word” or another Source
  30. 30. WYSIWYG - Preview Before Publishing Preview and Publish!
  31. 31. Questions?
  32. 32. The Language Source Code ~ Build It and Grab the Code This *totally* makes sense to some people.
  33. 33. Invest 20 Minutes & Pre-Build Links That Will Benefit Your Blog & Web Presence <ul><li>Highlight Text </li></ul><ul><li>Hit Hyper Link </li></ul><ul><li>Add URL to the “Link Out Page” </li></ul><ul><li>Shortcuts Like </li></ul><ul><li>Control + K Work, too! </li></ul>
  34. 34. Questions?
  35. 35. Yes, It’s Really That Easy <ul><li>Get that blog set up. </li></ul><ul><li>Install Windows Live Writer. </li></ul><ul><li>Add your automatic links the program. </li></ul><ul><li>Don’t be the roller coaster girl. Start blogging by writing about the seven questions you answered. </li></ul><ul><li>Commit to writing one day per week, schedule an appointment time. It’s a guarantee of 52 unique pages within a year. </li></ul>
  36. 36. This Presentation is Located at: <ul><li>http://www.slideshare.net/GriffithChris </li></ul><ul><li>Email Chris@LifeInBonitaSprings.com for a .pdf of the presentation. </li></ul><ul><li>Put “Live Writer” in subject of the email. </li></ul><ul><li>Email me a link to a post to look over for you. </li></ul><ul><li>There is no crying in the blogosphere. </li></ul>
  37. 37. Tomorrow at The Conference 12:00 PM - 2:30 p.m. <ul><li>Social Media: Join the Revolution </li></ul><ul><li>Confused about the social media jungle? Do you already tweet, poke and flip? Join some of the stars of Wednesday's RE Bar Camp as they host a hands-on lab devoted exclusively to social media and the possible applications in today's real estate market. </li></ul><ul><li>Experts in the five most commonly used social media tools (Facebook, Twitter, Blogging, Video and Applications) will be available to provide expert guidance and insight, while helping you learn to utilize all five tools effectively to increase your business. </li></ul><ul><li>Facilitators include RE Bar Camp Stars Mike Mueller, Chris Griffith, Matt Fagioli, Susie Blackmon and Lesley Lambert. </li></ul>

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