Med Spa Marketing Portal - 2023 Internet Marketing Plan For Med Spas
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How to get RICH Snippets featured using Structured Data
- 1. How to get RICH Snippets featured USING STRUCTURED DATA
- 2. Quick Overview ● What is Structured Data ● Types of Structured Data ● Rich Snippets? ● Main Advantage$ ● Build & Implement Structured Data ● Extra Tips
- 3. Speaker Presentation ● Digital Marketing ● Affiliation ● SEO ● International Experience Grégoire Lacan CEO UniK SEO Expertise: Contact: ● Email: greg@unik-seo.com ● Mobile: +351 932 847 826 ● Skype: greg.lacan.seo ● Website: www.unik-seo.com
- 4. Company Presentation ● Mainstream (Tourism, Travel, Restaurant, Medical, e- Commerce, Finance, Health, etc.) ● Gaming ● Crypto ● Google Certified Agency ○ Shopping ○ Mobile ○ Search Full Service SEO Agency UniK SEO Created in 2016 based in PT & UK
- 5. What is Structured Data? “Structured data is code written in a specific format, that enables Search Engines to understand it, process it and use it.”
- 6. What is Structured Data - Visualization Schema Markup
- 7. How does it look? Something like that <script type="application/ld+json"> { "@context": "https://schema.org", "@type": "Organization", "url": "https://www.igblive.com/", "name": “iGB LIVE", "contactPoint": { "@type": "ContactPoint", "telephone": "+44 20 7384 8269", "contactType": "Customer service" } } </script>
- 8. Why adding Structured Data to your Website? TO GET RICH SNIPPETS FEATURED IN THE SERPs
- 9. Types of Featured Snippets ● Article / Blog Post ● Breadcrumb ● Review / Aggregated Review ● Product / Service ● Event ● Local Business / Organization ● Logo ● Q&A * ● FAQ * ● HowTo * ● Sitelink Searchbox ● Author / Person / Artist ● Course / Recipes ● TV Episodes / Movie * Recently Launched
- 10. Live Examples of Featured Snippets
- 11. Main Advantage$ ● Increase Visibility (especially on mobile) ● Increase CTR ● Improve Local SEO ● Help Build Brand Image ● Increase Trust ● Help to get featured in Voice Search (ENG) ● Indirectly increase your SEO NOT A RANKING FACTOR !
- 12. Build & Implement Structured Data
- 13. Choose the right Structured Data Depending on: ● Your Niche ● Your Website Type (e-commerce, blog, news, forum, etc.) ● Services / Products ● Other Content
- 14. Build Structured Data - Formats ● Microdata ● Microformats ● RDFa ● JSON-LD (preferred by Google since 2017)
- 15. Build Structured Data - Syntax “Schema.org is a joint effort to improve the web by creating a structured data markup schema supported by major search engines.” Schema.org
- 16. Build Structured Data - Coding or Marking Easy to use Doesn´t support all markups 1) Marking / Tagging
- 17. Build Structured Data - Coding or Marking Implement “what you want” Preview potential SERP result Technically more complicated 2) Coding
- 18. Build Structured Data - Help Plugins Examples: ● Schema Pro ● WP Review Pro ● Schema Ninja 3) WP Plugins Easy Implementation Frequent Updates Multiple Structure Types
- 19. Validating Structured Data ● Check URL ● Check Code ● Detailed info about errors
- 20. Validating Structured Data ● View what Google Crawled ● Detailed info about errors ● By Page
- 21. Validating Structured Data - Common Errors ● Missing / Additional Commas (especially the last one) ● Closing all properties “{ }” ● Missing / Required Properties ● Case Sensitive (schema.org) ● Adding false information (check Google guidelines)
- 22. Effect on SERP - Review Markup Aggregated Review Snippet
- 23. Effect on SERP - Searchbox Markup Aggregated Review Snippet
- 24. Implementing Structured Data - Where? ● In the <head> section ● In the <body> section ● Dinamically Injected
- 25. Most Common Schema (in JSON-LD) Source: Alexis Sanders (Merkle Inc.)
- 26. Extra Tips ● Look out for the new markup to come (BETA version) Speakable Top Places List Software App ● Implement the basics ● Create Content for exisiting markup FAQ HowTo Q&A ● Always validate your code ● Check URL from competition to understand what are they already doing (or not)
- 27. Thank you! Email: greg@unik-seo.com Mobile: +351 932 847 826 Skype: greg.lacan.seo www.unik-seo.com
