Pure Luck or Formula?
Pure Luck…?
GungHo
GungHo
The truth we already know is …N1% x ( X1 + X2 + …. + Xn ) + N2% x Luck = SuccessEvery Effort we need!
The truth we already know is …MarketRiskImple.RiskDesignRiskN1% designers controlN2% may the odds be ever in your favor,or…?
So, game industry is ...
No body knows anything!
“Interesting” Story
No body knows anything!
Formula…!?
Key wordsKnow your audienceInnovation managementPillarsIterationMatrix
Know your audience
Zynga
Zynga
Industry is evolving, not collapsing,…and lifestyle is also changingKnow your audience
Zynga
Innovation Management
Playmatics
Playmatics
Pillars
Zynga
BILLZARD
Zynga
BILLZARD
BILLZARD
BILLZARD
IndecisionPillars
BILLZARD
Iteration
The truth we already know is …MarketRiskImple.RiskDesignRiskN1% designers controlN2% may the odds be ever in your favor,or…?
NaturalMotion
Easy to learn for players.…and for the team.Iteration
Zynga
Simplified ≠ simpleIteration
Zynga
Zynga
Zynga
One-Page DesignIteration
MAXIS
MAXIS
MAXIS
MAXIS
Matrix
Zynga
Matrix-driven design,not driven by matrixMatrix
The Wrong Way• Step1: Ignore your data collection system• Step2: Do not define terms• Step3: Info for the sake of info• St...
There are always pros and consWrap up!
BILLZARD
Effective CommunicationWrap up!
ZyngaMAXIS
Zynga
Grey_hu@xpec.com
Igda gdc2013 luckor_formula
Igda gdc2013 luckor_formula
Igda gdc2013 luckor_formula
Igda gdc2013 luckor_formula
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Igda gdc2013 luckor_formula

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Igda gdc2013 luckor_formula

  1. 1. Pure Luck or Formula?
  2. 2. Pure Luck…?
  3. 3. GungHo
  4. 4. GungHo
  5. 5. The truth we already know is …N1% x ( X1 + X2 + …. + Xn ) + N2% x Luck = SuccessEvery Effort we need!
  6. 6. The truth we already know is …MarketRiskImple.RiskDesignRiskN1% designers controlN2% may the odds be ever in your favor,or…?
  7. 7. So, game industry is ...
  8. 8. No body knows anything!
  9. 9. “Interesting” Story
  10. 10. No body knows anything!
  11. 11. Formula…!?
  12. 12. Key wordsKnow your audienceInnovation managementPillarsIterationMatrix
  13. 13. Know your audience
  14. 14. Zynga
  15. 15. Zynga
  16. 16. Industry is evolving, not collapsing,…and lifestyle is also changingKnow your audience
  17. 17. Zynga
  18. 18. Innovation Management
  19. 19. Playmatics
  20. 20. Playmatics
  21. 21. Pillars
  22. 22. Zynga
  23. 23. BILLZARD
  24. 24. Zynga
  25. 25. BILLZARD
  26. 26. BILLZARD
  27. 27. BILLZARD
  28. 28. IndecisionPillars
  29. 29. BILLZARD
  30. 30. Iteration
  31. 31. The truth we already know is …MarketRiskImple.RiskDesignRiskN1% designers controlN2% may the odds be ever in your favor,or…?
  32. 32. NaturalMotion
  33. 33. Easy to learn for players.…and for the team.Iteration
  34. 34. Zynga
  35. 35. Simplified ≠ simpleIteration
  36. 36. Zynga
  37. 37. Zynga
  38. 38. Zynga
  39. 39. One-Page DesignIteration
  40. 40. MAXIS
  41. 41. MAXIS
  42. 42. MAXIS
  43. 43. MAXIS
  44. 44. Matrix
  45. 45. Zynga
  46. 46. Matrix-driven design,not driven by matrixMatrix
  47. 47. The Wrong Way• Step1: Ignore your data collection system• Step2: Do not define terms• Step3: Info for the sake of info• Step4: Ignore for the size bias• Step5: Post hoc ergo propter hoc• Step6: Ignore culture• Step7: Get angry when things failTinyCo
  48. 48. There are always pros and consWrap up!
  49. 49. BILLZARD
  50. 50. Effective CommunicationWrap up!
  51. 51. ZyngaMAXIS
  52. 52. Zynga
  53. 53. Grey_hu@xpec.com

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