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Medical technology marketing has traditionally been a B2B effort employing solely outbound marketing tactics, such as relying on professional networking and using a retail-detail sales force to reach potential customers, usually hospitals or healthcare providers. But much has changed! In part because of a new wave of regulation, sales representatives are finding it harder to reach and provide value to decision makers while hospitals and physicians are seeking broader, more strategic relationships with manufacturers.

Visit us online at www.GreyMatterMarketing.com

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Medical technology marketing has traditionally been a B2B effort employing solely outbound marketing tactics, such as relying on professional networking and using a retail-detail sales force to reach potential customers, usually hospitals or healthcare providers. But much has changed! In part because of a new wave of regulation, sales representatives are finding it harder to reach and provide value to decision makers while hospitals and physicians are seeking broader, more strategic relationships with manufacturers. Visit us online at www.GreyMatterMarketing.com

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