Type lecture

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  • Writing is where Visual Communication and Spoken Language meet.
  • Moveable Type invented 1450AD
  • Type lecture

    1. 1. A History of Type richard.miles@leeds-art.ac.uk
    2. 2. A History of Type richard.miles@leeds-art.ac.uk
    3. 3. AIMS• Give a simple introduction the history of typography• Introduce the six main classifications of type• Introduce some famous type faces and their related connotations• Introduce the metalinguistic function of typography• Bore everyone to death talking about kerning and x-heights
    4. 4. AIMS• Give a simple introduction the history of typography• Introduce the six main classifications of type• Introduce some famous type faces and their related connotations• Introduce the metalinguistic function of typography• Bore everyone to death talking about kerning and x-heights
    5. 5. AIMS• Give a simple introduction the history of typography• Introduce the six main classifications of type• Introduce some famous type faces and their related connotations• Introduce the metalinguistic function of typography• Bore everyone to death talking about kerning and x-heights
    6. 6. AIMS• Give a simple introduction the history of typography• Introduce the six main classifications of type• Introduce some famous type faces and their related connotations• Introduce the metalinguistic function of typography• Bore everyone to death talking about kerning and x-heights
    7. 7. AIMS• Give a simple introduction the history of typography• Introduce the six main classifications of type• Introduce some famous type faces and their related connotations• Introduce the metalinguistic function of typography• Bore everyone to death talking about kerning and x-heights
    8. 8. AIMS• Give a simple introduction the history of typography• Introduce the six main classifications of type• Introduce some famous type faces and their related connotations• Introduce the metalinguistic function of typography• Bore everyone to death talking about kerning and x-heights
    9. 9. Visual VerbalCommunication Communication Writing
    10. 10. Meta-communicationTypography = Paralinguistics Kinesics
    11. 11. Type ClassificationsHumanist | Old Style | Transitional | Modern Slab Serif (Egyptian) | Sans Serif
    12. 12. ‘LATE AGE OF PRINT’ Term comes from the media theorist Marshall Mcluhan –The “age of print” beganaround 1450 Gutenberg’s printing press
    13. 13. Gutenberg Gothic Script 1450
    14. 14. Humanist Typefaces
    15. 15. Mitchell Kennerly, 1911F.H.Ernst Schneidler, 1936 Gustav Jaeger, 1985
    16. 16. (New)Old Style Typefaces Palatino Garamond PerpetuaGoudy Old Style
    17. 17. Modern / DidoneTypefacesAttributed to Firmin Didot, 1784but the most influential ‘Didone’typeface was created byGiambattista Bodoni
    18. 18. Slab Serif / Egyptian - 1800’s
    19. 19. SansserifType-faces Berthold Type Foundry in 1896
    20. 20. Example of Herbert Bayer’s sans- serif typeface- Bayer, 1925• A unicameral type - all text to be lower case, (to ditch capitals)
    21. 21. Eric Gill, ‘GillSans’, 1926
    22. 22. Times New Roman FontStanley Morison1932
    23. 23. Johann Christian Bauer in 1850. Used by the Third Reich until 1941
    24. 24. Oswald Bruce Cooper, Cooper Black, 1921
    25. 25. Designed in 1957 by Max Miedinger
    26. 26. Jonathan Barnbrook, 19901994 Rudy Vanderlans argues ‘there is a new generation of graphic designers who, before ever considering what their favourite typeface is, will design a new one’
    27. 27. Conclusion• Different Type families to explore – Humanist / Old Style / Transitional / Modern / Slab Serif / Sans Serif• Remember that type communicates visually and is not just a vehicle for content• There is nothing more satisfying than a beautifully tight kern

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