There is a word that politicians love to throw out whenever they consider that it might accrue some advantage for them. I'm talking about values. As one commentator put it: "Values, values everywhere." Then she went on to list the ways the term was used in a recent political rally: "American values, working-class values, heartland values, mainstream values, blue-collar values, democratic values" and the list goes on (Goodman, 2004). In spite of the overuse and, at times abuse, of the word, values continue to be the central issue for society today, because they give direction and meaning to our lives. In this presentation, I want us to look at what values are, what the Bible says about them, why they are important and how they become embedded in our hearts.