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CONTENT MARKETING
Kayak.com Blog
Kayak maintain their blog with regular
updates. Content includes travel advice and
information. Kayak use call to action
effectively to link articles to respective
destination booking pages.
Kayak.com Videos
KAYAK displays videos through their Youtube
Channel. Both images are examples of
Kayaks content Marketing.
KAYAK use useful pieces which attract
customers through the use of information.
KAYAK also use videos as advertising
concentrating on the message of right price,
right place and right airline.
Kayak.com Podcast
KAYAK don’t produce Podcasts. They do
however have senior management give
expert as guests on a number of
Podcasts. This helps build the Kayak
brand and display their level of expertise.
CheapTickets.com Blog
CheapTickets.com do a number of
informative articles throughout the year
as part of their content Marketing.
They’ve ensured that each article is easy
to share on social media platforms by
having link icons on each page.
Trivago.com Blog & Magazine
The Trivago Magazine has content aimed
at customers. Informative articles are
updated regularly and act as a hotel and
city guide to destinations. Articles are
written to give people options that tie in to
a time of year or destination.
The Trivago Blog has content aimed at
businesses and is updated regularly. It
acts as information tool which aims to
inspire as well as give business advice.
Trivago.com Videos
Trivago use videos as content marketing as a tool
for advertising but also a way to promote
company culture. Trivago have produced varied
videos covering relevant topics with the aim of
generating conversation and go beyond solving
customer problems and look at the ethical stand
point of tourism.
Trivago.com Podcasts
Trivago produce Podcasts which are available
through the Trivago Magazine webpage, Spotify and
iTunes. They have different guests each episode to
add variety and broaden the appeal.
Expedia Videos
Expedia produces video content based
around travel destination that act as a tour
guide. The Videos include short snaps
which last around 3 mins and longer more
in-depth videos that can last 20 mins. The
aim of the content is to generate interest in
destinations amongst consumers.
Expedia Reviews
Expedia allow customers to leave reviews
about the level of service provided. This
user generated content creates a lot of
trust and confidence in the service as it is
easier to believe a customer compared to
the business.
Expedia Podcast
Expedia Podcasts are available free of
charge through Expedia website,
Spotify and Apple Store.
References
• Agress, J. (2021). 9 Holiday Attractions That Will Blow Up Your Insta Feed (Online)
Available from https://www.cheaptickets.com/blog/2021/11/9-holiday-attraction-shots-
that-will-blow-up-your-instagram-feed/ Accessed 14/08/22
• Expedia Team (2021), Lake Traditions and Mindset-Not Just for Summer (Online)
Available from https://www.expedia.com/stories/podcast/season-3-episode-9-lake-
traditions-and-mindset-not-just-for-summer/ Accessed 15/08/22
• Expedia. 2021. Bryce Canyon National Park Travel Guide (Online). Available from
https://www.youtube.com/watch?v=6fqLWndKNu0 Accessed 14/08/22
• Hawkes, W. (2021), New Year’s Eve: 7 Places to go with the family in the UK (Online),
Available from https://magazine.trivago.co.uk/places-to-go-new-years-eve-families-uk/
Accessed 15/08/22
• KAYAK. 2021. KAYAK:After the flight (Online). Available from https://youtu.be/-
PK1eGNKHLI Accessed 14/08/22
• Kortbaek, A. (2022), 5 Secret Islands in Europe That Are Stunning (Online). Available
from https://www.kayak.co.uk/news/5-secret-islands-europe-stunning/ Accessed
15/08/22
• Land, C. (2019), Benefits of Podcasting. Available at
https://improvepodcast.com/benefits-of-a-podcast/ (Accessed 17/08/22)
References
• LoyaltyMagazine (2014),How Can Media Owners Leverage Loyalty? Available at
https://www.loyaltymagazine.com/how-can-media-owners-leverage-loyalty/ (Accessed
17/08/22)
• Steimle, J. (2014), What is Content Marketing? Available at
https://www.forbes.com/sites/joshsteimle/2014/09/19/what-is-content-marketing/
(Accessed 17/08/22)
• TrustPilot (2021), The complete Guide to Marketing with customer reviews. Available at
https://uk.business.trustpilot.com/guides-reports/browsers-to-buyers/the-complete-
guide-to-reviews (Accessed 17/08/22)
• Trivago Business Blog (2022). 5 Hotel Websites That are Inspiring Guests to Book
(Online) Available from https://businessblog.trivago.com/hotel-websites-drive-bookings/
Accessed 15/08/22
• Wainwright, C. (2020) Why Blog? The Benefits of Blogging for Business and Marketing
Available at https://blog.hubspot.com/marketing/the-benefits-of-business-blogging-ht
(Accessed 17/08/22)

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Assignment 5- Content Marketing.pptx

  • 2. Kayak.com Blog Kayak maintain their blog with regular updates. Content includes travel advice and information. Kayak use call to action effectively to link articles to respective destination booking pages.
  • 3. Kayak.com Videos KAYAK displays videos through their Youtube Channel. Both images are examples of Kayaks content Marketing. KAYAK use useful pieces which attract customers through the use of information. KAYAK also use videos as advertising concentrating on the message of right price, right place and right airline.
  • 4. Kayak.com Podcast KAYAK don’t produce Podcasts. They do however have senior management give expert as guests on a number of Podcasts. This helps build the Kayak brand and display their level of expertise.
  • 5. CheapTickets.com Blog CheapTickets.com do a number of informative articles throughout the year as part of their content Marketing. They’ve ensured that each article is easy to share on social media platforms by having link icons on each page.
  • 6. Trivago.com Blog & Magazine The Trivago Magazine has content aimed at customers. Informative articles are updated regularly and act as a hotel and city guide to destinations. Articles are written to give people options that tie in to a time of year or destination. The Trivago Blog has content aimed at businesses and is updated regularly. It acts as information tool which aims to inspire as well as give business advice.
  • 7. Trivago.com Videos Trivago use videos as content marketing as a tool for advertising but also a way to promote company culture. Trivago have produced varied videos covering relevant topics with the aim of generating conversation and go beyond solving customer problems and look at the ethical stand point of tourism.
  • 8. Trivago.com Podcasts Trivago produce Podcasts which are available through the Trivago Magazine webpage, Spotify and iTunes. They have different guests each episode to add variety and broaden the appeal.
  • 9. Expedia Videos Expedia produces video content based around travel destination that act as a tour guide. The Videos include short snaps which last around 3 mins and longer more in-depth videos that can last 20 mins. The aim of the content is to generate interest in destinations amongst consumers.
  • 10. Expedia Reviews Expedia allow customers to leave reviews about the level of service provided. This user generated content creates a lot of trust and confidence in the service as it is easier to believe a customer compared to the business.
  • 11. Expedia Podcast Expedia Podcasts are available free of charge through Expedia website, Spotify and Apple Store.
  • 12. References • Agress, J. (2021). 9 Holiday Attractions That Will Blow Up Your Insta Feed (Online) Available from https://www.cheaptickets.com/blog/2021/11/9-holiday-attraction-shots- that-will-blow-up-your-instagram-feed/ Accessed 14/08/22 • Expedia Team (2021), Lake Traditions and Mindset-Not Just for Summer (Online) Available from https://www.expedia.com/stories/podcast/season-3-episode-9-lake- traditions-and-mindset-not-just-for-summer/ Accessed 15/08/22 • Expedia. 2021. Bryce Canyon National Park Travel Guide (Online). Available from https://www.youtube.com/watch?v=6fqLWndKNu0 Accessed 14/08/22 • Hawkes, W. (2021), New Year’s Eve: 7 Places to go with the family in the UK (Online), Available from https://magazine.trivago.co.uk/places-to-go-new-years-eve-families-uk/ Accessed 15/08/22 • KAYAK. 2021. KAYAK:After the flight (Online). Available from https://youtu.be/- PK1eGNKHLI Accessed 14/08/22 • Kortbaek, A. (2022), 5 Secret Islands in Europe That Are Stunning (Online). Available from https://www.kayak.co.uk/news/5-secret-islands-europe-stunning/ Accessed 15/08/22 • Land, C. (2019), Benefits of Podcasting. Available at https://improvepodcast.com/benefits-of-a-podcast/ (Accessed 17/08/22)
  • 13. References • LoyaltyMagazine (2014),How Can Media Owners Leverage Loyalty? Available at https://www.loyaltymagazine.com/how-can-media-owners-leverage-loyalty/ (Accessed 17/08/22) • Steimle, J. (2014), What is Content Marketing? Available at https://www.forbes.com/sites/joshsteimle/2014/09/19/what-is-content-marketing/ (Accessed 17/08/22) • TrustPilot (2021), The complete Guide to Marketing with customer reviews. Available at https://uk.business.trustpilot.com/guides-reports/browsers-to-buyers/the-complete- guide-to-reviews (Accessed 17/08/22) • Trivago Business Blog (2022). 5 Hotel Websites That are Inspiring Guests to Book (Online) Available from https://businessblog.trivago.com/hotel-websites-drive-bookings/ Accessed 15/08/22 • Wainwright, C. (2020) Why Blog? The Benefits of Blogging for Business and Marketing Available at https://blog.hubspot.com/marketing/the-benefits-of-business-blogging-ht (Accessed 17/08/22)