Tablet brands word of mouth assessment

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Tablet brands word of mouth assessment

  1. 1. www.amplifiedanalytics.com Category Management Report Tablet’ Brands Word of Mouth Assessment (July 1, 2011) Tablets Customer Satisfaction (CSI) Share of Word of Mouth Samsung Velocity Viewsonic Acer 6% 2% 2% Apple Acer RIM Acer Archos Apple Nokia 2% 4% Asus Motorola 6% Archos Dell 6% HP Asus Huawei Huawei Dell 2% Apple Motorola HP 35% Nokia HP 1% RIM Huawei Dell Samsung 3% Motorola Asus Velocity 1% Viewsonic Nokia Archos RIM 30% -30% -20% -10% 0% 10% 20% 30% 40% Samsung Variation from AverageThis information is based on analysis of 6,413 customer reviews published online on or before July 1, 2011 on popular websites like Amazon, BestBuy and Cnet.com.Only customer’s generated content is analyzed. Consumers’ opinions, without ownership reference, are not part of this analysis. The customergenerated content was located, authenticated, de-duped and aggregated for the analysis.©Amplified Analytics Inc. 415-742-2580206 Water Street, Pt. Richmond, CA 94801 info@amplifiedanalytics.com
  2. 2. www.amplifiedanalytics.com Changes in Customer perceptions over time CSI Trending for Leading Brands CSI Trending for Weaker Brands 1.4 1.15 Customer Satisfaction (CSI) Score Customer Satisfaction (CSI) Score 1.35 1.1 1.3 Acer 1.05 Archos Apple Asus 1.25 HP 1 Dell Motorola 1.2 0.95 Velocity RIM Viewsonic Samsung 1.15 0.9 1.1 0.85 Q2 2010 Q3 2010 Q4 2010 Q1 2011 Q2 2011 Q2 2010 Q3 2010 Q4 2010 Q1 2011 Q2 2011HP TouchPad Tablet was introduced just a few days ago with an enthusiastic number of reviews and remarkably high Customer Satisfaction score. However it is notappearing on the Trending charts above because there is no sufficient history yet to plot.Trend – It appears that the tablets with proprietary operating systems outperform Android counterparts, in terms of Customer Satisfaction, as they cometo the market. See the chart on the following page.©Amplified Analytics Inc. 415-742-2580206 Water Street, Pt. Richmond, CA 94801 info@amplifiedanalytics.com
  3. 3. www.amplifiedanalytics.comPlease follow the links to HP Touchdown, RIM PlayBook, and Motorola Xoom, verbatim if you want to read what the customers say about their experiences.For more detailed analysis, please request Customer Intelligence Analysis for specific segment of this category.©Amplified Analytics Inc. 415-742-2580206 Water Street, Pt. Richmond, CA 94801 info@amplifiedanalytics.com

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