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Sparkeling Structure WordPress

  1. 1. Sparkling Structure Presented By Gregory Pearcey Espacio Parasol Sevilla
  2. 2. Building A Strong Foundation For Your WordPress Site • Blue Print • Foundations • Interior Decorating • Information Architecture/Content Planning • Template • On-page elements
  3. 3. Why Plan?
  4. 4. If you don’t plan you tend to fail
  5. 5. Information Architecture • Index Cards • Spread Sheet • Sketch it out • White board • Visual Sitemap • How big is the website? • Find one that works for you. • Build a strong foundation for your WordPress website
  6. 6. Visual Sitemap
  7. 7. Template Hierarchy
  8. 8. All Themes Are Not Equal
  9. 9. Check Your Webmasters Account
  10. 10. 404 Error Page
  11. 11. Htaccess & Cpanel • https://codex.wordpress.org/Creating_an_Error_404_Page • http://www.w3.org/Protocols/rfc2616/rfc2616-sec10.html • http://moz.com/learn/seo/http-status-codes • http://css-tricks.com/snippets/htaccess/custom-error-pages/ • ErrorDocument 400 /errors/badrequest.html • ErrorDocument 401 /errors/authreqd.html • ErrorDocument 403 /errors/forbid.html • ErrorDocument 404 /errors/notfound.html • ErrorDocument 500 /errors/serverr.html • Redirect 301 /oldpage.html http://www.newdomain.com/ • newpage.html
  12. 12. Page Elements • Title • Meta title • Meta description • Archive Page • <h1>Most Important</h1> • <h2>Second Most Important</h2> • <h3>Third Most Important</h3> • Title Tag 70 characters • Meta description 155 characters

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