Mobility 3 feb_2012

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The 3rd presentation on mobility, mobile and tablet use for brands, companies and agencies.

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Mobility 3 feb_2012

  1. 1. Inspiration Sessions #4 - February 2nd 2012
  2. 2. Mobility... The ability to move or be moved freely and easily.
  3. 3. NOW: Strategy & positioning for the next 30 years...COLLABORATION. GIVING & SUSTAINABILITY. GENEROSITY. EXPERIMENTAL & INNOVATION. HELPFULNESS & TOOLS.SOCIAL. PERSONALIZATION. HONESTY & TRANSPARENCY. DATA. VALUE. PARTICIPATION & INVOLVEMENT. The future of advertising & marketing is about doing things with and for the people, adding value!
  4. 4. NOW: Strategy & positioning for the next 30 years...COLLABORATION. GIVING & SUSTAINABILITY. GENEROSITY. EXPERIMENTAL & INNOVATION. HELPFULNESS & TOOLS.SOCIAL. PERSONALIZATION. HONESTY & TRANSPARENCY. DATA. VALUE. PARTICIPATION & INVOLVEMENT. The future of advertising & marketing is about doing things with and for the people, adding value!
  5. 5. NOW: Strategy & positioning for the next 30 years...COLLABORATION. GIVING & SUSTAINABILITY. GENEROSITY. EXPERIMENTAL & INNOVATION. HELPFULNESS & TOOLS.SOCIAL. PERSONALIZATION. HONESTY & TRANSPARENCY. DATA. VALUE. PARTICIPATION & INVOLVEMENT. The future of advertising & marketing is about doing things with and for the people, adding value!
  6. 6. It is not enough to conquer; one must learn to seduce. - Voltaire
  7. 7. SMART PHONES WILLOUT SHIP PC’S IN 2 YEARS! - Morgan Stanley (November 2010)
  8. 8. 2011: YEAR OF THE COPYCATS?
  9. 9. OLPCs mission is to empower the worldspoorest children through education.
  10. 10. 400 million uploaded photos15 million users since its launch in October 2010
  11. 11. R.O.I
  12. 12. There seems to be a common cycle for many startups.First, you capture users.Then you capture brands/celebrities.Then you capture revenues.
  13. 13. LOCATION, LOCATION, LOCATION
  14. 14. GAMIFICATION
  15. 15. Rewards - Emotional - Individual - CollectiveA basic human behaviour/emotions.
  16. 16. DATA
  17. 17. NFCNear Field Communication
  18. 18. It’s all about the apps!
  19. 19. HELPFULNESS & TOOLSSmarter, fitter, more intelligent! Better connected!More productive! Financially and economically better off.ANY or ALL of these things!
  20. 20. DESIGN IS NOT JUST WHAT IT LOOKS LIKE AND FEELS LIKE.DESIGN IS HOW IT WORKS.
  21. 21. RUPERT MURDOCH (NEWS CORP) + COLLABORATION TO CREATE ONLY NEWS TO IPAD APP, DAILY NEWS. 100 STAFF + 30 MILLION DOLLARS INVESTMENT INTO THE PROJECT.
  22. 22. QUOTE - It’s a Second-Rate iPad Magazine, Not a Newspaper http://mashable.com/2011/02/02/the-daily-review/
  23. 23. SOCIAL
  24. 24. ‘’The real voyage of discovery consists not in seeking new landscapes, but in having new eyes’’ - PROUST
  25. 25. TACK!

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