Innovation 2 Nov_2011

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A presentation focusing on the importance of brand innovation and thinking differently within the fields of creativity and marketing.

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Innovation 2 Nov_2011

  1. 1. 11.11.11
  2. 2. Inspiration Sessions #2 - November 11th 2011
  3. 3. INNOVATION & CREATIVITY
  4. 4. REINVENTION & BRAND VISION
  5. 5. The NOW communication landscape
  6. 6. NOW: Strategy & positioning for the next 30 years...COLLABORATION. GIVING & SUSTAINABILITY. GENEROSITY. EXPERIMENTAL & INNOVATION. HELPFULNESS & TOOLS.SOCIAL. PERSONALIZATION. HONESTY & TRANSPARENCY. DATA. VALUE. PARTICIPATION & INVOLVEMENT. The future of advertising & marketing is about doing things with and for the people, adding value!
  7. 7. NOW: Strategy & positioning for the next 30 years...COLLABORATION. GIVING & SUSTAINABILITY. GENEROSITY. EXPERIMENTAL & INNOVATION. HELPFULNESS & TOOLS.SOCIAL. PERSONALIZATION. HONESTY & TRANSPARENCY. DATA. VALUE. PARTICIPATION & INVOLVEMENT. The future of advertising & marketing is about doing things with and for the people, adding value!
  8. 8. NOW: Strategy & positioning for the next 30 years...COLLABORATION. GIVING & SUSTAINABILITY. GENEROSITY. EXPERIMENTAL & INNOVATION. HELPFULNESS & TOOLS.SOCIAL. PERSONALIZATION. HONESTY & TRANSPARENCY. DATA. VALUE. PARTICIPATION & INVOLVEMENT. The future of advertising & marketing is about doing things with and for the people, adding value!
  9. 9. It is not thestrongest of the species that survives,northe most intelligent that survives.It is the one that is the mostadaptable to change.Charles Darwin
  10. 10. IDEAS / CREATIVE / INSIGHTINNOVATION = EVOLUTION INVEST GROWTH IN THE FUTURE AWARDS / SEK / +CLIENTS
  11. 11. introducing new ideas; original and creative in thinking What surrounds the product?
  12. 12. Louis Vuitton (August 4, 1821 – February 27, 1892),[3] eponymous founder of the company, was born in the department of Jura, France. In 1835, he movedto Paris. The trip from his hometown to Paris was over 400 kilometers (249 mi), and he traveled the distance by foot. On his way there, he picked up a seriesof odd jobs to pay for his journey. There, he became an apprentice Layetier to prominent households.[4] Because of his well established reputation in hisfields, Napoleon III of France appointed Vuitton as Layetier to his wife, Empress Eugénie de Montijo. Through his experience with French royalty, hedeveloped advanced knowledge of what made a good traveling case. It was then that he began to design his own luggage, setting the foundations for LV Co
  13. 13. Experimenting is crucial to the Google brand. The Google name was built on getting stuff outthere and trying it with users to see what works. There is no perfection. There’s success, but not without trial, error, and failures.
  14. 14. Investing in the future Invest in future customers
  15. 15. Geoff Mulgan @ TED Sept 2009
  16. 16. Sci-Fi writes the future
  17. 17. I’ll just make a note of that in mysuper cool note taking app on my iPad 2! What funny Facebook status update can I write that will make me look cool, as well as funny... hhhhmmmm?
  18. 18. In the same way art has inspired advertising through the years,technology will play a much bigger part in concept and idea development.
  19. 19. 90% of advertising and design,comes from advertising and design.
  20. 20. NO GUTS CREATIVITY NO GLORY!
  21. 21. I have not failed.Ive just found 10,000 ways that wont work.Thomas A. Edison
  22. 22. Where is the new 10%?
  23. 23. Lean Mean Fighting Machine (Cannes agency of the year 2008)Cannes Lions 2009 seminar. http://www.leanmeanfightingmachine.co.uk/
  24. 24. AWAKE YOUR CHILDHOOD!As children our world is dominated by stories and imagination.
  25. 25. Sir Ken Robinson @ TED 2006
  26. 26. OFFF 2009
  27. 27. OFFF 2009
  28. 28. THINKINGDISRUPTIVE & DOING
  29. 29. DESiGN
  30. 30. DON’T CONFUSE LEGIBILITY WITH COMMUNICATION
  31. 31. Don’t make an ad look like an ad
  32. 32. If we give them what they want,how will they know what we know they need!
  33. 33. ...but where do good ideas come from?
  34. 34. when thinking differently works...
  35. 35. ‘’The real voyage of discovery consists not in seeking new landscapes, but in having new eyes’’ - PROUST
  36. 36. STAY CURIOUS!
  37. 37. TACK!

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