Inspiration Sessions #1 - October 2011
B2B < > B2C     =   B2H
The NOW communication landscape
NOW: Strategy & positioning for the next 30 years...COLLABORATION. GIVING & SUSTAINABILITY. GENEROSITY. EXPERIMENTAL & INN...
NOW: Strategy & positioning for the next 30 years...COLLABORATION. GIVING & SUSTAINABILITY. GENEROSITY. EXPERIMENTAL & INN...
GOODOLOGY   CSR
The Three Spheres of Sustainability                 ENVIRONMENTAL        SOCIAL                   ECONOMIC
Doing GOOD is GOOD business!
KEEPING IT REAL
Why has this shift happened?
People want to be part of something GOOD! And more importantly make a difference!
Doing GOOD can be fun! Fun is also emotional!Emotion leads to action!
THATS IT! TACK!
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Goodology 3_oct_2011

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A presentation which puts focus on brand shifts within the fields of sustainability.

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Goodology 3_oct_2011

  1. 1. Inspiration Sessions #1 - October 2011
  2. 2. B2B < > B2C = B2H
  3. 3. The NOW communication landscape
  4. 4. NOW: Strategy & positioning for the next 30 years...COLLABORATION. GIVING & SUSTAINABILITY. GENEROSITY. EXPERIMENTAL & INNOVATION. HELPFULNESS & TOOLS.SOCIAL. PERSONALIZATION. HONESTY & TRANSPARENCY. DATA. VALUE. PARTICIPATION & INVOLVEMENT. The future of advertising & marketing is about doing things with and for the people, adding value!
  5. 5. NOW: Strategy & positioning for the next 30 years...COLLABORATION. GIVING & SUSTAINABILITY. GENEROSITY. EXPERIMENTAL & INNOVATION. HELPFULNESS & TOOLS.SOCIAL. PERSONALIZATION. HONESTY & TRANSPARENCY. DATA. VALUE. PARTICIPATION & INVOLVEMENT. The future of advertising & marketing is about doing things with and for the people, adding value!
  6. 6. GOODOLOGY CSR
  7. 7. The Three Spheres of Sustainability ENVIRONMENTAL SOCIAL ECONOMIC
  8. 8. Doing GOOD is GOOD business!
  9. 9. KEEPING IT REAL
  10. 10. Why has this shift happened?
  11. 11. People want to be part of something GOOD! And more importantly make a difference!
  12. 12. Doing GOOD can be fun! Fun is also emotional!Emotion leads to action!
  13. 13. THATS IT! TACK!

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