MOBILE - WHERE ARE WE TODAY? Abby Norm Internal Presentation - 3/12/2010
MOBILEMobility... The ability to move or be moved freely and easily. Where are we today? And what does the future look like?
NOW: Strategy & positioning for the next 30 years... COLLABORATION GENEROSITY / GIVING SUSTAINABILITY (3 SPHERES) EXPERIMENTAL / INNOVATION HELPFULNESS / TOOLS SOCIAL / SHARING PERSONALIZATION HONESTY / TRANSPARENCY PARTICIPATION / INVOLVEMENT The future of advertising & marketing is about doing things with and for the people!
Welcome (back) Mobile!Mobile!Another channel combines all ( +500 million active users TODAY! more to come! also to combine all, through apps. channels From September 2009 Previous Keynote Presentation
THE EARLY ADOPTERS LOOK FOR (SOCIAL) ALTERNATIVES.
Tumblr Raises Between $25 Millionand $30 Million in Funding.November 2010.
Path calls itself “The Personal Network”You are limited to just 50 friends on PathIt chose the 50 number based on the theories of Oxford professor of evolutionary psychology Robin Dunbar, who claims that 150 is themaximum number of social relationships any human can handle.“Path is a place where you can be yourself.”
Are we buying into things we don’t really need?
Tim OReilly (OReilly Media, Inc.) John Battelle (Federated Media Publishing) Mark Zuckerberg (Facebook)