Abby Norm Goodology-2

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Goodology, brand commitment, brand responsibility, social good... whatever you want to call it? It's here to stay!

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Abby Norm Goodology-2

  1. 1. ABBY NORM - Goodology 29/10/2010
  2. 2. The NOW Communication Landscape
  3. 3. COLLABORATION GENEROSITY / GIVING EXPERIMENTAL / INNOVATION HELPFULNESS / TOOLS PERSONALIZATION HONESTY / TRANSPARENCY PARTICIPATION / INVOLVEMENT SUSTAINABILITY (3 SPHERES) NOW: Strategy & positioning for the next 30 years... The future of marketing is about doing things with and for the people!
  4. 4. Goodology GENEROSITY / GIVING SUSTAINABILITY (3 SPHERES) Social Good Corporate Commitment
  5. 5. THIS IS NOT A TREND!
  6. 6. NOT ENOUGH ANYMORE!!!
  7. 7. BRANDS
  8. 8. KEEP IT REAL!
  9. 9. THE FUTURE
  10. 10. WHY?
  11. 11. People want to be part of something GOOD! And more importantly Make A Difference!
  12. 12. Brands can’t hide anymore!
  13. 13. Tack ;-) HAPPY FRIDAY!

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